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Galaxy Racer appoints new Head of Marketing, India & South Asia

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Former Garena Esports Project Manager for India, Romeo Misao, joins Galaxy Racer to head up the organisation’s rapid expansion plans for the region

Galaxy Racer (GXR), one of the fastest-growing esports, gaming and lifestyle organizations in the world, headquartered in Dubai, has announced the appointment of Romeo Misao as the Head of Marketing for India and South Asia. The announcement follows the organisation’s spate of new hires globally and the recent signing of Galaxy Racer’s Chief Marketing Officer, Allan Phang. 

Misao will lead the best-in-class regional marketing initiatives for both Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer, focusing on the company’s aggressive expansion plans across India and the South Asia region.

Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena. He led and executed esports initiatives for Free Fire in India and Bangladesh as their Esports Project Manager. 

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He spearheaded and launched the leading premium esports IPs in India that went on to be record-breaking such as the Free Fire India Championship Fall 2020 with 300,000 concurrent viewership and the Free Fire World Series, Singapore 2021 with 1.9 million concurrent viewership on local Hindi language streams.

Misao has also worked for award-winning brand BenQ-Zowie, where he drove gaming and esports projects and contributed to the success of the brand’s ranking as the No. 1 Gaming Monitor. He led all Marketing and Communications for US leading display brand, ViewSonic in India and contributed to the growth of the brand in the major display product line with a Top 3 ranking in India. This positioned the brand among the top display segments which led to major collaborative promotional projects with leading games publishers such as Tencent.

Galaxy Racer was founded in 2019 and currently has over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and generating over 2 billion monthly views.

Nigma Galaxy, the merger between Team Nigma,  champions of The International 7 Dota 2, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.

Allan Phang, Chief Marketing Officer of Galaxy Racer commented, “Romeo’s vast marketing experience and deep knowledge of the Indian esports industry is vital as part of our strategic initiatives for India. His work is exceptional and I am looking forward to working together with him. As Galaxy Racer pushes forward with our aggressive expansion plans, having a leader of his calibre is important to spearhead our marketing campaigns. We look forward to having Romeo onboard with us. Welcome to our galaxy!”

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Romeo Misao, Head of Marketing, India and South Asia of Galaxy Racer commented, “I am excited to be working at Galaxy Racer, one of the fastest-growing esports, gaming and lifestyle organisations globally. I look forward to working with Allan and my fellow colleagues as we look to partner with brands who are interested in targeting Gen Z and Millennials. I cannot wait to unleash the awesome marketing initiatives I have in store for the Indian market and to put Galaxy Racer, Nigma Galaxy and India on the world map in the global esports industry.”

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world. 

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! and Rainbow High, both featured on Netflix.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours. 

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Galaxy Racer has also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.

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SCCG Announces Strategic Partnership with Gridlogic

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SCCG Management, a premier advisory firm in the gaming industry with a global footprint and over 100 best-in-class client partners, announced a strategic partnership with Gridlogic, a leading Real Money Technology group and a pioneer in the iGaming industry. This partnership is set to enhance SCCG’s initiatives in the rapidly growing Indian gaming market, leveraging Gridlogic’s innovative technology solutions and artificial intelligence capabilities for player protection.

With Gridlogic’s reputation as one of India’s fastest-growing gaming technology companies, this collaboration marks a significant milestone in SCCG’s efforts to expand its global market entry and distribution of gaming products and platforms. Gridlogic, known for its next-generation technology and artificial intelligence applied to skill gaming, brings to the table a wealth of expertise and a robust portfolio of technology services that include gaming, data management and business transformation.

Stephen Crystal, Founder & CEO of SCCG Management, said: “Our alliance with Gridlogic represents a pivotal step forward in our mission to navigate the complexities of the global gaming landscape. Gridlogic’s innovative approach and technological prowess in the Indian market complement our strategic goals perfectly. Together, we are poised to unlock new opportunities and drive significant value for our stakeholders in one of the world’s most dynamic gaming markets.”

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Pariekshit Maddishetty, Founder of Gridlogic, said: “Partnering with SCCG Management is a landmark moment for us at Gridlogic. Their global perspective and deep industry insights align seamlessly with our vision of revolutionizing the gaming sector through technology and artificial intelligence. This partnership not only strengthens our position in the Indian market but also accelerates our journey towards becoming a global leader in gaming technology solutions.”

The post SCCG Announces Strategic Partnership with Gridlogic appeared first on European Gaming Industry News.

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SOFTSWISS is Best Platform Solution in Asia

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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards. 

The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.

With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.

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Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”

Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance. 

According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.

Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.  

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Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”

Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world. 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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The post SOFTSWISS is Best Platform Solution in Asia appeared first on European Gaming Industry News.

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Crane Payment Innovations partners with Mohegan INSPIRE’s Casino

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Crane Payment Innovations (CPI), a Crane NXT company, is proud to announce a partnership with Mohegan INSPIRE Entertainment Resort (hereafter “Mohegan INSPIRE”), which includes the adoption of the SC Advance note validator and Easitrax Web software across all 550 machines on the casino floors.

Situated in Yeongjong Island, South Korea, Mohegan INSPIRE is a new generation entertainment resort in Asia, welcoming guests of all generations to indulge in an inspiring world where unforgettable experiences meet diverse cultures.  The resort held the soft opening including the three-tower hotel, MICE facilities, a state-of-the-art multi-purpose arena, an immersive digital entertainment street, and directly operated dining venues in late November 2023, and unveiled its international visitor-only premium gaming facility, INSPIRE Casino, and more in early 2024 through the grand opening. With seven properties in North America, including Las Vegas, Mohegan, a parent company of Mohegan INSPIRE, is renowned for its dedication to innovation, superior guest experiences, and cultural authenticity.

“Our partnership with CPI will certainly elevate our gaming offerings to unprecedented heights. The adoption of the SC Advance and Easitrax Web underscores our commitment to providing an exceptional and technologically advanced gaming experience for our patrons,” said Yik Kah Fai, Director of Slot Operations at Mohegan INSPIRE.

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“We are excited to be partnering with Mohegan INSPIRE,” said Bill Murphy, VP Sales APAC. “By installing 550 SC Advance note validators along with Easitrax Web, INSPIRE Casino will be able to increase their operational efficiency while providing customers with a world-class gaming environment.”

The SC Advance Note Validator, known for its exceptional 98% first-pass acceptance rate and the lowest jam rate in its class for both street-grade cash and TITO tickets, ensures a smooth and uninterrupted playing experience for casino visitors.

Easitrax Web Software, a powerful companion to the SC Advance, enables casino operators to streamline operations, manage cash drops efficiently, monitor slot machine performance, and remotely track machine analytics.

The post Crane Payment Innovations partners with Mohegan INSPIRE’s Casino appeared first on European Gaming Industry News.

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