BetMGM
PlayMichigan.com: Online sportsbooks make modest gains while online casinos set revenue record
Volume at Michigan’s online sportsbooks narrowly ticked up in August to more than $192 million, pushing Michigan past $2 billion in online and retail wagering for the year. The modest gain did not lead to more revenue, though, as sportsbooks set the stage for four of the busiest months of the year, according to PlayMichigan, which analyzes and researches the state’s regulated online gaming and sports betting market.
“August marks the beginning of the most important stretch of the year for sportsbooks,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayMichigan.com. “It only takes a few college games, the NFL’s preseason and futures bets to show the importance of football to the industry. But the small number of games in August is merely a precursor for the next four months.”
Michigan’s online sportsbooks took in $192.3 million in bets in August, up 2.3% from $188.0 million in July, according to official data released Thursday by the Michigan Gaming Control Board. With $16.3 million in retail wagering in August, which was announced earlier this week, Michigan’s online and retail sportsbooks accounted for $208.6 million in wagering, up 1.1% from $206.3 million in bets in July.
Gross gaming revenue from online betting fell 18.8% to $15.9 million from $19.6 million in July. With retail revenue included, the state’s sportsbooks combined to win $17.5 million for the month, a drop of 15.6% from July. Taxable revenue from online bets landed at $9.2 million, which generated $757,405 in state and local taxes.
The relatively modest bump in sports betting volume was enough to push past $2 billion in online and retail wagering all-time, and for the year. Michigan sportsbooks have tallied:
- $2.2 billion in wagering since launch, including $2.1 billion this year alone.
- $189.0 in gross gaming revenue, including $170.8 million in 2021.
- $8.9 million in state and local taxes, including $7.4 million in state and local taxes this year.
“The hot start after launching online betting in January was the key in hitting $2 billion in wagering this soon, but it is remarkable growth, no matter how you view it,” said Matt Schoch, lead analyst for PlayMichigan.com. “Tax revenue has been somewhat underwhelming so far. As the market continues to mature, and promotional spends begin to slow, hopefully tax revenue improves.”
DraftKings took the online market lead with $61.4 million in wagers, up from $53.4 million in July. Gross gaming revenue rose to $4.4 million from $3.1 million in July. FanDuel fell to No. 2 in the state with $47.7 million in wagers, down from $54.5 million in July. The bets in August produced a market-best $4.8 million in gross sports betting revenue, down from $7.8 million in July.
BetMGM was third in the state with $43.7 million in wagers, up from $41.0 million in July. That total produced $3.9 million in gross receipts, down from $5.0 million in June.
The online market leaders were followed by:
- Barstool ($13.1 million handle, down from $13.6 million in July; $741,707 gross revenue, down from $1.4 million)
- Caesars ($10.0 million handle, up from $7.5 million; $162,383 GGR, down from $252,708)
- PointsBet ($6.2 million handle, down from $7.8 million; $939,617 GGR, up from $849,524)
- BetRivers ($3.1 million handle, up from $2.6 million; $236,884 GGR, up from $224,089)
- Fox Bet ($2.5 million handle, down from $2.7 million; $328,911 GGR, up from $252,873)
- FireKeepers ($1.1 million handle, up from $367,354; $109,987 GGR, up from $44,048)
- TwinSpires ($1.0 million handle, even with July; $109,846 GGR, down from $138,911)
- WynnBet ($883,496 handle, down from $2.3 million; $95,820 GGR, down from $357,718)
- Golden Nugget ($668,503 handle, up from $623,977; $3,049 GGR, down from $98,615)
- Four Winds ($483,992 handle, up from $318,987; $16,666 GGR, down from $35,979)
- Parx ($455,331 handle; $87,231 GGR)
“Football is not only the main draw for most existing bettors, it is also the primary vehicle for each sportsbook to grow its customer base,” Schoch said. “The promotional offerings and seemingly wall-to-wall advertising that we’ve already seen shows how aggressive Michigan’s operators are and will continue to be over the next couple months.”
Online casinos and poker set fresh record
Gross gaming revenue at Michigan’s online casinos and poker rooms rose to a record $97.2 million in August, up 5.3% from $92.3 million in July. August’s revenue was up to $3.1 million per day over the 31 days of August from $3.0 million per day in wagers over the 31 days of July. That total yielded $17.9 million in state taxes and $6.9 million in local taxes.
August marked the fifth time in the past six months that revenue topped $90 million. August also was the first full month of live dealer online casino games, which launched in late July, helping to boost revenue.
Since launching in January, online casinos and poker rooms have generated $672.6 million in revenue and $166.6 million in state and local taxes.
“Michigan’s online casinos continue to grow, and with live dealer games now in the fold, there is no reason to believe that will end soon,” Ramsey said. “For all the interest in sports betting, it is the state’s online casinos that have proven to be the bigger benefit to the state, dwarfing sports betting in tax revenue.”
Other highlights from August:
- BetMGM/MGM Grand Detroit topped the online casino and poker market with $39.7 million in gross gaming revenue, which yielded $10.5 million in state and local taxes.
- FanDuel/Motor City was second, with $14.2 million in gross receipts and $3.7 million in state and local taxes. DraftKings/Bay Mills was third with $12.6 million in gross receipts, producing $3.2 million in state and local taxes.
For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.
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BetMGM
BetMGM and Marriott Bonvoy Launch World’s Game Sweepstakes, Sending Fans to New York for Sports Illustrated Beyond the Pitch Party
BetMGM, a leading sports betting and iGaming operator, and Marriott Bonvoy are teaming up to send 10 grand prize winners and their guests to New York City for VIP access to SI Beyond the Pitch, a VIP Event Series produced by Authentic Live and Medium Rare and one of the most anticipated soccer celebrations of the summer.
Now through Sunday, June 21, 2026, eligible BetMGM players who link their BetMGM and Marriott Bonvoy accounts and wager a minimum of $10 can enter the Marriott Bonvoy & BetMGM World’s Game Sweepstakes for a chance to win an unforgettable soccer-inspired getaway featuring exclusive event access, travel, dining, hotel accommodations and Marriott Bonvoy points.
“At BetMGM, we’re always looking for ways to reward our players with legendary experiences they simply can’t get anywhere else. Partnering with Marriott Bonvoy for this event allows us to bring fans inside the velvet ropes during a once–in–a–generation moment on the global sports stage,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Jamie Russo, VP of Global Financial Partnerships at Marriott International, said: “This summer is going to be historic for soccer fans, and through our collaboration with BetMGM, we’re bringing members to one of the most coveted events of the season. SI Beyond the Pitch in New York City puts them right at the center of the action, and it’s exactly the kind of experience this partnership was built to deliver.”
Marriott Bonvoy & BetMGM World’s Game Sweepstakes
The culmination of the SI Beyond the Pitch nationwide event series takes place in New York City on Saturday, July 18 for a star–studded celebration at the iconic Cipriani restaurant, featuring headline performances by 50 Cent and Diplo.
Through the sweepstakes, participants will have the opportunity to win a trip to attend the event, with prizes including:
Grand Prizes (10 winners, plus one (1) guest each):
• VIP access to the SI Beyond the Pitch Party
• Round–trip travel to New York City or $1000 in withdrawable bonus funds toward travel (varies by entry period)
• Three–night hotel stay at Moxy Lower East Side in New York, NY
• Dinner at L’Artusi Supper Club
Secondary Prizes (30 winners):
• $100 Bonus Bet
All Participants:
• 2500 Marriott Bonvoy points awarded for earning at least one (1) entry per entry period.
Players who have linked their BetMGM and Marriott Bonvoy accounts can enter by opting in on the BetMGM Sportsbook app or at BetMGM.com. A minimum $10 wager earns one (1) entry, with participants able to earn up to 25 entries per entry period. Winners will be selected weekly throughout the promotional period.
Additional terms and eligibility requirements apply. Bonus bets expire in seven (7) days and are non-withdrawable. This offer is not available in Nevada, New York, Ontario or Puerto Rico.
In 2024, BetMGM and Marriott Bonvoy launched a first-of-its-kind rewards collaboration which allows players in licensed states to link their Marriott Bonvoy and BetMGM accounts and earn BetMGM Rewards points when they wager using the sports betting app or play at the award-winning online casino. Players can exchange BetMGM Rewards points for Marriott Bonvoy points, up to 1 million points annually, to redeem extraordinary experiences, including future free nights with Marriott Bonvoy’s more than 30 hotel brands and 10,000 destinations globally.
BetMGM currently operates in 30 markets with mobile and retail offerings.
The post BetMGM and Marriott Bonvoy Launch World’s Game Sweepstakes, Sending Fans to New York for Sports Illustrated Beyond the Pitch Party appeared first on Americas iGaming & Sports Betting News.
Andy Masi
BetMGM Partners with Tailgate Beach Club
BetMGM, a leading sports betting and iGaming operator, announced a partnership with Tailgate Beach Club at Mandalay Bay Resort and Casino, Las Vegas’ newest sports and pop culture dayclub. Conceived by Clique Hospitality Group, the sports and pop culture poolside paradise will feature the BetMGM brand, enhancing the way fans experience live sports in a one-of-a-kind destination on the Las Vegas Strip.
As part of the collaboration, BetMGM will have a prominent presence throughout Tailgate Beach Club, including an on-site activation team to introduce new players to the BetMGM app, along with digital and static signage featuring live odds displays. The venue will serve as a gathering place for BetMGM players, with watch parties centered on marquee matchups and major sporting events. The activation builds on BetMGM’s broader presence across the Las Vegas Strip, which includes nine retail Sports Books at MGM Resorts properties.
“Tailgate Beach Club’s mission of blending the energy of Las Vegas dayclubs and sports into a signature venue goes straight to the heart of BetMGM’s DNA — creating legendary moments players can’t get anywhere else. This opportunity allows us to deliver incredible memories for fans, introduce our product to new audiences, and reinforce our Las Vegas roots,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Steps away from Allegiant Stadium, Tailgate Beach Club features heated pools, premium cabanas and more than 125 feet of LED screens to deliver a 360-degree viewing experience for up to 2000 guests. The venue combines live DJs, games, and a high-energy poolside atmosphere with game-day bites and beverages.
Tailgate Beach Club underscores Nevada’s central role in BetMGM’s strategy as the epicenter of its omnichannel advantage, uniting premier MGM Resorts destinations with a leading digital betting platform. Activating at a flagship Strip location where live entertainment and sports culture converge allows BetMGM to further strengthen its connection between in–venue experiences and online wagering.
“Tailgate Beach Club was built to bring that game day energy into a setting you can only find in Las Vegas. Partnering with BetMGM takes that experience to another level, giving fans more ways to engage with the action while enjoying the atmosphere, service and entertainment we’re creating at Tailgate,” said Andy Masi, Founder of Clique Hospitality.
The post BetMGM Partners with Tailgate Beach Club appeared first on Americas iGaming & Sports Betting News.
Almir Ribeiro
BetMGM Brazil hires veteran journalist to lead government relations
BetMGM Brasil has appointed Fernando Vieira de Mello, a journalist with more than 30 years of experience across media, journalism and entertainment, to strengthen its government relations strategy in the country.
The hire comes as Brazil’s regulated betting market enters a phase of consolidation and maturity.
Vieira de Mello is widely recognised in Brazil’s communications market for his career at Grupo Globo, TV Bandeirantes, Rádio Bandeirantes and TV Cultura, where he held roles as reporter, anchor, journalism director and institutional relations executive.
Most recently, he served as director of institutional relations for São Paulo at Grupo Globo, building dialogue with market segments and regulatory bodies across the Brazilian ecosystem.
“Fernando brings a rare combination of experience in communications, management, institutional relations and a deep understanding of Brazil’s media ecosystem,” said Almir Ribeiro, CEO of BetMGM Brasil.
“His arrival further strengthens our long-term vision for the country.”
Vieira de Mello pointed to the scale of the opportunity ahead.
“Few sectors in Brazil will go through such an intense process of transformation and reputation building over the coming years as online betting.
BetMGM enters this moment with very solid attributes: an operation backed by two global groups of enormous credibility, exclusive focus on regulated markets and a clear long-term vision for Brazil.”
The appointment reflects BetMGM’s broader effort to deepen engagement with strategic stakeholders and advance its governance, responsibility and sustainable market-building agenda in Brazil.
BetMGM Brasil
Launched in January 2025, BetMGM Brasil is a joint venture between MGM Resorts International and Grupo Globo. Headquartered in São Paulo, the company was among the first 14 operators to receive definitive authorisation to operate in Brazil’s regulated betting market.
Beyond Brazil, BetMGM offers online gaming and betting platforms in 29 regulated US states and across Europe.
The post BetMGM Brazil hires veteran journalist to lead government relations appeared first on Americas iGaming & Sports Betting News.
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