Latest News
Parimatch Strengthens Its English Premier League Presence, Securing Partnerships with Six Clubs
The global tech and betting brand expands the roster of its English football club partners, covering 30% of the league. Signing deals with Chelsea, Aston Villa, Brighton & Hove Albion, and Southampton whilst extending contracts with Everton and Leicester City.
Parimatch, an international tech, and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa (Aston, Birmingham), Brighton & Hove Albion (Brighton and Hove), and Southampton (Southampton, Hampshire).
The company signed agreements with the clubs on August 21, 2021. The contracts cover multiple offline and digital rights, tickets & hospitality, club merchandise, exclusive access to club assets, and much more.
The agreements also include several exciting upcoming joint projects, advertisements, and giveaways.
The agreements with the three clubs closely follow Parimatch’s recent partnership announcement with Chelsea and further boosts its presence in one of the world’s strongest leagues. With Aston Villa, Brighton & Hove Albion, and Southampton, Parimatch is now one of the few betting brands to have multiple club partnerships among Premier League clubs.
Aside from three new club signings, the global company has official marketing agreements with Chelsea, Leicester City, and Everton.
Roman Syrotian, Co-CEO at Parimatch Tech, says:
“Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech. With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to utilize the upcoming opportunities these ventures present mutually. Parimatch is in awe of the clubs’ great history and hopes to contribute to their success in the coming years. We are also honored to have Chelsea, Everton, and Leicester City by our side, and can’t wait to see our partners on the pitch — showing their passion for football and, naturally, winning”.
Aston Villa Chief Commercial Officer Nicola Ibbetson commented:
“This is an exciting announcement for the club, bringing on board an international brand like Parimatch who match our growth ambitions. This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.”
Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, said:
“We are delighted to welcome Parimatch as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.”
Powered by WPeMatico
Ariel Reem CEO at Games Valley
Games Valley adds SPRIBE’s Aviator crash game to aggregation platform
Deal adds the flagship crash title to Games Valley’s operator distribution network via a single integration.
Games Valley has added SPRIBE’s crash game Aviator to its aggregation platform, extending operator access to the supplier’s flagship title.
Under the agreement, Aviator will be distributed through Games Valley’s platform to its network of operators across regulated and emerging markets.
SPRIBE said Aviator reaches more than 77 million monthly active players, processes over 400,000 bets per minute, and accounts for more than 90% of the global crash-game market.
Ariel Reem, CEO at Games Valley, said: “Aviator is one of those rare games that has become a category-defining product. For operators, this is exactly the kind of content that can make an immediate impact. At Games Valley, we’re focused on giving operators access to the games players already know and trust, while helping them maximise performance through a fast, flexible aggregation platform.”
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Games Valley has built a strong reputation as a modern aggregation partner for operators that want access to premium casino content quickly, efficiently and reliably. Through this partnership, we are able to bring Aviator to a wider network of operators through a platform that understands the value of proven, high-performing content in both established and fast-growing markets.”
The post Games Valley adds SPRIBE’s Aviator crash game to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Microgaming expands Playboy-branded live casino and adds new slot
Playboy Gems and Desires launches 10 June as the supplier highlights roulette and faster baccarat formats in Microgaming Live.
Microgaming is spotlighting its official Playboy partnership across live casino and slots, as it continues to build a portfolio of Playboy-branded content for operators. The company said its latest slot, Playboy Gems and Desires, launched on 10 June.
In live casino, Microgaming said Playboy Roulette is positioned as the core title within a wider Playboy-branded suite available through Microgaming Live. The supplier said the live range includes multiple table formats presented in a branded studio environment.
Microgaming also pointed to Playboy Speed Baccarat, which it said runs rounds 30% faster than standard baccarat and includes features such as multi-table mode, side bets, statistics and racetrack bets.
Across the live product line-up, the company said the Playboy branding extends to elements including Playboy Bunny presenters, branded tables and live chat, alongside operator-facing marketing options. On slots, Microgaming said Playboy Gems and Desires includes Wild stacks, B-U-N-N-Y-triggered Free Spins, a Jackpot Wheel and a top win potential of up to 5,000x the bet.
A Microgaming spokesperson said: “Playboy is a brand with a unique place in popular culture, and our official partnership gives us the opportunity to build something that feels much broader than a single table or title. What makes this relationship so exciting is the ability to bring that unmistakable sense of style and premium entertainment to life across various formats. Playboy Gems and Desires is the latest chapter in that story, and a strong example of how the Playboy identity can continue to evolve across both slots and live casino.”
The post Microgaming expands Playboy-branded live casino and adds new slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Dynabit Gaming
Dynabit Gaming x 01.tech — partnership live
Dynabit Gaming announces a strategic partnership with 01.tech to bring our lightweight games to a global audience. This collaboration combines Dynabit’s nimble ~10MB titles and player‑first design with 01.tech’s next‑gen aggregator — featuring 15,000+ games, built‑in gamification and multi‑jurisdiction support — to accelerate player conversion and market reach.
Inna Polly, Head of Aggregator at o1.tech: “We’re excited to partner with Dynabit Gaming and bring their lightweight ~10MB games to our next‑gen aggregator. Their fast‑loading, intuitive titles, built on proven mechanics, will help our partners boost conversion and accelerate growth.”
Vikа Prudnyk, Chief Commercial Officer at Dynabit Gaming: “Dynabit Gaming is now live on 01.tech. This partnership scales our high‑performance portfolio to new markets and delivers faster, smoother gameplay for players — at speed and scale.”
Spin. Win. Boom 
The post Dynabit Gaming x 01.tech — partnership live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Baltics7 days agoDigitain Named Best Sportsbook Provider at HIPTHER Baltic & Nordics Gaming Awards 2026
-
DBET7 days agoHockeyAllsvenskan names DBET main partner in three-year deal from 2026/27
-
Blazing Flower7 days agoCT Interactive Strengthens its Presence in Romania with Newly Certified Games
-
Asia7 days agoS8UL’s League of Legends roster qualifies to represent India at Asian Games 2026
-
Australia5 days agoFormer Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties
-
CFTC6 days agoNovig Secures CFTC Designation, Bringing the First Prediction Market Built for Sports Fans Nationwide
-
Alina Mihaela Popa Chief Commercial Officer at ICONIC216 days agoICONIC21 launches live casino and RNG titles with Maxbet in Romania
-
Alberta6 days agoMediaTroopers lines up eight operator partners ahead of Alberta launch



