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pHorum7 launches drive for greater inclusivity in sim racing

Published

5 years ago

September 8, 2021

Reading Time: 2 minutes

A new company has been established to support global initiatives to drive inclusivity and diversity in sim racing and esports. “pHorum7” (pH7) is made up of motorsport professionals whose collective experience covers decades, and who are driven by a desire to instil positive change.

The company recognises the challenges faced by so many wanting to break into seemingly impenetrable industries, while also seeing first-hand the need to open more opportunities for young people, regardless of their background.

As the spotlight on sim racing has intensified in recent years, so too has the need to address the all-important issues of equality, diversity, accessibility, and inclusion. pHorum7 exists to contribute to motorsport’s wider efforts in this area and to offer an open, accessible platform that showcases the power of esports and sim racing to tackle societal issues.

pHorum7’s team includes agency CEO Claire Ritchie-Tomkins, sportscar racer Johnny Mowlem, motorsport professional Gary Ekerold and sports broadcaster Louise Beckett.

“We are committed to driving change and to open up esports and sim racing to the widest audience possible,” says pHorum7 co-founder Claire Ritchie-Tomkins. “We offer a neutral space, accessible to all, from which we endeavour to drive positive change to tackle negative issues.”

First Among Equals – The Floor is Yours

An important part of pHorum7’s vision will be to host tournaments that are accessible for sim racers of all backgrounds, and to offer a safe, equal platform to compete. The first tournament, First Among Equals, will take place at the end of November with the chance for the winner to drive the Williams Advanced Engineering simulator. There will also be the potential for competitors who demonstrate the right talent and attributes to experience real-world racing with a Le Mans Prototype through pHorum7’s connection to Red River Sport, which is run by Johnny Mowlem.

Ritchie-Tomkins adds: “We all have a collective responsibility to play a part in making motorsport accessible for everybody, regardless of age, gender, race or background. We have a passionate team of people in pHorum7, and we are looking forward to working with likeminded people to offer an open, accessible platform from which to showcase the power of esports and sim racing to tackle these issues.”

Partnership with D-BOX

The new company is also partnering with D-BOX, the Canadian-based leader in immersive motion technologies for sim racing, esports and other applications, and the first and only haptic system to be officially endorsed by the FIA.

D-BOX Vice-President of Marketing and Communication, Stéphane Vidal, said: “We share are same values of diversity and inclusivity, and we look forward to working with pHorum7 on the First Among Equals tournament and other exciting initiatives that will open up the world of sim racing to wider audiences”

FIA Girls on Track

pHorum7 is also pleased to be joining the latest FIA Girls on Track UK webinar, as it seeks to open opportunities for women and girls to compete equally in esports and sim racing.

Ritchie-Tomkins will be joined by members of the wider pHorum7 team for the event on Tuesday 7 September at 18:30 BST. Hosted by up-and-coming motorsport presenter Steph Wentworth, the webinar is open to everyone interested in sim racing as well as the 4,000-strong FIA Girls on Track UK community.

assurance

eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

Published

1 hour ago

July 16, 2026

Wladimir P.

egaming-integrity-wins-sme-news-uk-enterprise-award-for-gambling-assurance

eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bonus Buy

Booming Games launches Tasty Bonanza Max Scatter slot

Published

1 hour ago

July 16, 2026

Wladimir P.

booming-games-launches-tasty-bonanza-max-scatter-slot

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gaming Realms

Gaming Realms launches Slingo games with Swiss4Win in Switzerland

Published

1 hour ago

July 16, 2026

Wladimir P.

gaming-realms-launches-slingo-games-with-swiss4win-in-switzerland

Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.