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Caesars Entertainment and Genius Sports Strike Major NFL, Official Sports Data, and Fan Engagement Partnership

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  • Multi-year agreement includes official sports data and data-driven digital advertising
  • Caesars Entertainment to leverage Genius’ portfolio of official live data feeds for NFL, NASCAR and English Premier League content

Genius Sports Limited  today announced a new strategic relationship with Caesars Entertainment (NASDAQ:CZR), the largest casino-entertainment company in the United States. Caesars Entertainment’s portfolio of casinos, sportsbooks and wagering entities will have access to Genius Sports’ entire official sports data content offering, including customer acquisition tools, and fan engagement solutions.

Caesars owns and operates one of the pre-eminent worldwide sports trading and betting platforms powered by data science and analytics, proprietary development, and a global team.

Genius Sports data feeds will support the Caesars trading and sportsbook platform by providing access to official NFL products, including official live sports data feeds. In addition, Genius Sports will become a programmatic advertising partner to Caesars Entertainment and supply its latest marketing technology to drive customer acquisition, engagement and retention for Caesars’ digital sportsbook and casino products.

In April 2021, Caesars Entertainment was selected as one of the NFL’s official sports betting partners. As an extension of that partnership, Caesars and Genius Sports now have entered into a deal to further Caesars’ official NFL-backed sportsbook offerings, by leveraging NFL official data, Next Gen Stats, and other offerings designed to ensure that its sportsbook users can always ‘Bet Like a Caesar’.

Alongside NFL content exclusive to Genius Sports, Caesars Entertainment will gain access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, English Premier League, Argentinian and Colombian soccer, as well as Liga MX.

“True to the Caesars experience, it’s our goal to treat our sports bettors like royalty,” said Kenneth Fuchs, Head of Sports, Caesars Entertainment. “We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar. We look forward to improving our NFL sportsbook offerings through this partnership by giving customers a more engaging and exciting way to play.”

“Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data as it fuels the next generation of fan experiences,” said Mark Locke, CEO at Genius Sports. “Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its U.S. market growth, through exciting new brand, acquisition and monetization opportunities.”

“We are excited to see the continued growth in the relationship between Caesars and Genius, two key strategic League partners,” said Christopher Halpin, NFL Chief Strategy & Growth Officer. “NFL fans expect the best, and the combination of their data, capabilities and resources ensure they will provide our fans with exceptional betting experiences.”

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Alberta

Peter & Sons launches full game portfolio in Alberta

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Peter & Sons has launched in Alberta with its full game portfolio, extending the Barcelona-based iGaming studio’s North American expansion.

The company said the Alberta rollout brings its complete catalogue to a market it described as “one of Canada’s most closely watched,” as the province continues to develop its regulated online gaming framework.

Peter & Sons said Alberta players will have access to titles including Barbarossa: Dragon Empire, The Soapranos and Greedy Alice.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons launches full game portfolio in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

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Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.

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Alberta

Gaming Corps goes live with bet365 in Alberta on day one of regulated market

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Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.

The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.

As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.

The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.

“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”

Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.

“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”

The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.

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