Leading sportsbook goes live with full multi-product offering across key market

Altenar, a leading sportsbook and iGaming software provider, has obtained a B2B licence in Greece, expanding its outreach across another established European territory.

The company, which already has an office in Athens, has secured a licence from the Hellenic Gaming Commission, boosting Altenar’s presence in the country and adding a Greek licence to its already comprehensive portfolio.

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Altenar’s expertise reaches more than 50 countries where gambling is legalised and the Greek licence, which is valid for seven years, paves the way for the company to offer its services in a new jurisdiction.

Since the introduction of the new regulatory framework, online betting in Greece has emerged as a success story, with the country undergoing robust growth, as market data shows tax revenues expected to reach €540,000,000 this year and the creation of numerous job opportunities.

Marina Zacharopoulou, Compliance Manager at Altenar, said: “The process of obtaining a licence for Altenar was rigorous, albeit familiar due to our experience with similar procedures in other jurisdictions. While we encountered typical challenges along the way, we navigated them smoothly.

“Achieving a Greek licence holds special significance for Altenar, as a considerable portion of our team is Greek, making it feel like a homecoming. Personally, I believe that Greece’s historical connection to games of chance, evident in the popularity of gambling in ancient times and the presence of deities like Tyche, adds cultural resonance to our licensure.

“Securing our presence in Greece through licensure not only demonstrates our commitment to regulatory compliance but also positions us to capitalise on the country’s expanding market.”

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BVGroup, in partnership with Kaizen Gaming, the global GameTech powerhouse, has launched the Betano brand in the UK. The unveiling of the Betano platform in the UK is the latest addition to BVGroup’s extensive track record of successful launches, representing a significant achievement for all involved while also further strengthening Betano’s worldwide footprint.

Kaizen Gaming has built a significant global presence in recent years including partnerships with multiple international leagues as well as European football clubs, with Aston Villa being the latest in a club record deal.

The launch is the most recent milestone in an ambitious year for the operator, with its premium brand Betano being Official Sponsor of both the CONMEBOL Copa America™️ 2024 and UEFA Euro 2024™. New customers even have the chance to join the excitement by winning tickets for the action in Germany. We’ve already given away some tickets to lucky England fans, but there are still more up for grabs!

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Customers will enjoy a full range of our features, which includes Enhanced Accas, Bet Boosts, a highly responsive Bet Builder product and the recently released Lucky Dip.

BVGroup’s extensive suite of safer gambling tools will fully support customers and continue our commitment to responsible gaming initiatives. This includes Sentinel, an in-house player protection system that provides automated messaging and risk assessment. In addition, Betano holds the highest regard for the ethical and responsible provision of betting products while using the latest technology to provide a safe and secure environment for users.

It promises to be an exciting period, with Betano eager to make a substantial impression in the UK.

Julio Iglesias Hernando, CCO of Kaizen Gaming, commented: “Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup.

“Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.”

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Brent Almeida, CCO of BVGroup, commented: “We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This is the latest in a long line of successful launches for BVGroup.

“We’ve got some fantastic welcome offers available to new customers, and once signed up, they can expect plenty of innovative features covering all their favourite sports and casino products.

“We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”

International Game Technology PLC announced that it is modernising video poker across the Netherlands with a 500-unit deployment of PeakBarTop cabinets at Holland Casino gaming venues throughout the region. This multi-phase installation started in 2023 and once complete, will account for the largest PeakBarTop installation in Europe.

“IGT’s PeakBarTop cabinets have elevated the aesthetic of Holland Casinos’ gaming floors and introduced a new level of entertainment and comfort to our players. When looking to enhance our video poker offering, Holland Casino knew IGT was the ideal supplier given their decades of leadership in video poker performance and innovation,” Pieter Boers, Holland Casino’s Vice President of Gaming and Services, said.

“We’re thrilled that Holland Casino entrusted IGT to help modernize its video poker offering with 500 PeakBarTop cabinets and our legendary Game King content. The PeakBarTop cabinet is the leading bartop hardware solution in the world and is the ideal complement to the many IGT solutions on Holland Casinos’ gaming floors,” Nick Khin, chief operating officer of gaming for IGT, said.

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IGT’s PeakBarTop cabinet features an ergonomic design that includes a 23-inch curved, full-HD display, a front-mounted ticket printer and an embedded card reader. The PeakBarTop cabinet also includes a range of technologically advanced features such as enhanced lighting and sound, a USB mobile device charging port, a play-level indicator for service staff and embedded Bluetooth technology that enables operators to seamlessly integrate with IGT’s cashless gaming systems technology.