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Multiscription – creator of Unleashd, the first in-game subscription service for F2P games – secures further funding

Published

5 years ago

September 1, 2021

Reading Time: 2 minutes

Danish mobile gaming start-up Multiscription has secured further funding in its journey to offer an alternative approach to existing free-to-play marketing and monetization. The fresh investment of €800,000 was led by Sisu Game Ventures, with additional funding from Sweden’s Tigrim and The Danish Growth Fund, the state-backed, independent fund which invests in Danish start-ups. Two of Multiscription’s Angel investors also contributed to the round.

Multiscription is the company behind Unleashd – a unique subscription service that gives mobile games publishers a novel take on free-to-play (F2P) monetization without cannibalizing their existing revenue streams. Free-to-play publishers have the opportunity to add their games to the larger Unleashd subscription catalogue, with every game offering unique in-game benefits, plus an experience free of disruptive advertising as part of a single subscription fee.

The investment is crucial to Multiscription’s growth plans and allows the company to expand the technical team behind the Unleashd platform, as well as grow the developer relations team tasked with onboarding new developers and adding their games to the portfolio.

Following its initial announcement of Unleashd and the whole concept of a subscription app for F2P games, the service was soft-launched on Android in November. The app is available on the Google Play store and includes an initial seven games, with more slated to be added in the coming months as part of the build-up to the full launch later this year.

“The data we see just from the soft-launch of Unleashd confirms that subscription-based gaming for F2P titles has huge potential. This new funding will allow us to scale up quickly as we aim to launch the fully-featured Unleashd service before the end of the year,” said Teis Mikkelsen, Co-Founder and CEO of Multiscription. “I’m grateful for the ongoing support from our existing investors and am thrilled that they and our new investors see the same opportunity for subscriptions to change the mobile games industry as we do.”

Unleashd relies on improving free-to-play monetization rather than disrupting existing monetization methods. Because in-app purchasing and advertising have already been refined and integrated into the game design to provide the best experience to the players, Unleashd’s uniquely designed subscription layer works alongside existing monetization models.

Publishers joining the service are still able to offer rewarded ads and in-app purchases. Unleashd provides an opportunity to create a host of exclusives for subscribers, spanning anything from unique power-ups, boosts or in-game items to events and in-game content. So far, more than sixty-five games from over forty publishers have signed up to be part of Unleashd.

assurance

eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

Published

1 hour ago

July 16, 2026

Wladimir P.

egaming-integrity-wins-sme-news-uk-enterprise-award-for-gambling-assurance

eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bonus Buy

Booming Games launches Tasty Bonanza Max Scatter slot

Published

1 hour ago

July 16, 2026

Wladimir P.

booming-games-launches-tasty-bonanza-max-scatter-slot

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gaming Realms

Gaming Realms launches Slingo games with Swiss4Win in Switzerland

Published

1 hour ago

July 16, 2026

Wladimir P.

gaming-realms-launches-slingo-games-with-swiss4win-in-switzerland

Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.