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ZenSports Receives Its Nevada Gaming License!

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We are beyond thrilled to announce that ZenSports has officially received its non-restricted gaming license from the Nevada Gaming Control Board!

This is an absolutely huge milestone for ZenSports and the state of Nevada. It’s not easy to get a gaming license in Nevada, and Nevada is the gold standard for licensing throughout the world. We just went through the most rigorous set of investigations that exists out there, which puts us in a great position to be able to get licensed in other states throughout the U.S. as we grow and expand. It’s also a huge win for the state of Nevada because they’re getting an innovative, hard-working company that is looking to grow and become an integral part of the Nevada gaming ecosystem for many years to come.

In addition to ZenSports receiving its non-restricted gaming licenses, key employees Etan Mizrahi-Shalom and myself (both of us are Co-Founders of ZenSports) were found suitable by the Nevada Gaming Control Board, which is an extremely rigorous process and which now allows Etan and myself to operate gaming facilities and products throughout the state of Nevada.

Next Steps

The non-restricted gaming license will allow ZenSports to do the following within the state of Nevada:

  • Exercise our option for the Big Wheel Casino that we obtained from Strategic Gaming Management in July 2020.
  • Begin operating our sports betting platform at the Big Wheel Casino (pending final technical certification).
  • Exercise our option with Strategic Gaming Management to take over the sports book at Baldini’s and operate ZenSports from that location.
  • Pursue additional sports betting locations and expand ZenSports throughout Nevada as the company grows.

To begin with, ZenSports will only offer its sports book and fiat funding options within Nevada. However, we will seek approval for our peer-to-peer and cryptocurrency features in early 2022. We wanted to get into the Nevada market as soon as possible and not wait for additional approvals of our peer-to-peer and cryptocurrency features. Even just our sports book and fiat solutions offer a better user experience and performance than our competitors, so we’re confident we can win on those features alone. And then once our peer-to-peer and cryptocurrency features are approved in Nevada, it will be all the more rewarding for our Nevada customers to have the best sports betting experience possible.

International vs US Opportunities

As part of our strategy to focus and expand within the U.S. market, we decided earlier this year to cease our international operations. As a fast-growing startup, it’s important to have laser-focus. The U.S. market is clearly the biggest opportunity for growth, and we want to ensure that we have the utmost focus on executing on that strategy. If and when we re-enter the international market in the future, we’ll focus on locations that have equally high opportunities. All future international business by ZenSports would need to be first approved by U.S. regulators.

Again, we couldn’t be more excited to reach this tremendous milestone, and this is the first of many great things to come for ZenSports as we grow and scale into the U.S. market.

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Canada

Gaming Corps goes live with OLG iCasino in Ontario

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Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.

The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.

OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”

Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”

The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alex Cuoci

Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada

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Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.

“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.

“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.

In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.

To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.

Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.

The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.

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MediaTroopers lines up eight operator partners ahead of Alberta launch

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MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.

The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.

The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.

MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”

The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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