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Double trouble: Veloce Racing’s biggest-ever weekend to feature non-stop Extreme E and W Series action

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Jamie Chadwick, Bruna Tomaselli, Stéphane Sarrazin and Emma Gilmour gunning for glory in Belgium and Greenland 

Veloce Racing’s busiest weekend to date is on the horizon (27-29 August) as the London-based squad is set to compete in Extreme E (Kangerlussuaq, Greenland) and W Series (Spa-Francorchamps, Belgium) across three days of non-stop action.

The weekend will arguably be the team’s biggest challenge yet, as the stars and cars from both championships return from the summer break refreshed and ready for the second half of the season.

Veloce Racing is on something of a hot streak in both series’, as reigning champion Jamie Chadwick claimed a dominant W Series grand slam last time out at the Hungaroring, while the #5 Extreme E car – with Chadwick and Stéphane Sarrazin at the wheel – recorded the team’s first podium in the all-electric championship on the beaches of Senegal.

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The W Series title fight now resumes at the iconic Spa-Francorchamps with Chadwick leading the overall standings by one point from rival Alice Powell, whilst Veloce rookie Bruna Tomaselli will be looking to add to her recent points tally.

Practice kicks off proceedings at the legendary Grand Prix circuit on Friday followed by qualifying, before the all-important race commences on Saturday afternoon.

With Chadwick continuing her W Series commitments there will be an exciting change to Veloce Racing’s Extreme E line-up this weekend, as the experienced Emma Gilmour is set to make her first appearance for the squad.

Extreme E will make history as Greenland hosts its first-ever motorsport event – the Arctic X Prix – with an updated race format including a mouth-watering five-car final. Qualifying 1 and 2 are scheduled for Saturday while the finals are set for Sunday.

Fans can watch all of the action unfold with both series’ enjoying live television coverage – for more information visit the Extreme E and W Series websites.

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Jamie Chadwick, W Series Driver, Veloce Racing commented:

“I can’t wait to get back to racing this weekend. As always, it’s been nice to enjoy some time off over the summer break but now I’m feeling the need to get back behind the wheel.

“Spa is such a legendary circuit, it’s one of those places that every driver loves just because it’s so challenging and when you get it right it feels amazing. Obviously, the last race was the best result we could’ve asked for so I’ll definitely be targeting more of the same, but I know Alice [Powell] and the rest of the field are going to put up a good fight.”

Stéphane Sarrazin, Extreme E Driver, Veloce Racing added:

“As is often the case with Extreme E locations, Greenland is unlike anywhere I’ve been before so I’m excited to see the location and what they have come up with for the course – they’ve been a good mix of flat-out and technical sections so far this season.

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“Obviously the aim is another podium. The strategy we used work perfectly in Senegal, but each event is different so we will have to see how we feel after shakedown and as the weekend progresses. It is so important in this series to know when to push and when to hold back.”

Bruna Tomaselli, W Series Driver, Veloce Racing said:

“It’s been nice to recharge my batteries over the summer break and I’m heading to Spa feeling refreshed and ready to get more points on the board – and maybe even a podium – in the second half of the season.

“These next four races are going to fly by so I want to make sure I maximise each one, learn as much as I can from Jamie [Chadwick] and the rest of the team, and above all else I want to enjoy myself while visiting these amazing locations.”

Emma Gilmour, Extreme E Driver, Veloce Racing commented:

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“It is hugely exciting to be stepping into the car for the first time in Greenland, but it’s also going to be a test of my skills and experience. I’m going to have to get up to speed very quickly, but luckily each event is a bit of a reset for all of the drivers as no one has any experience of the next venue, so I think that works in my favour.

“I’m really grateful to Veloce for giving me the opportunity and I hope Stéphane [Sarrazin] and I can get another great result for the team after that amazing podium in Senegal.”

Mariella Bailey, W Series Team Principal, Veloce Racing said:

“What a first half of the season we’ve had. Two wins and the championship lead for Jamie, a good haul of points and lots of experience gained for Bruna [Tomaselli] and I’m learning a lot too during my first season as Team Principal.

“We’re going to some amazing tracks over the next four rounds and Spa is the perfect way to kick things off. It is undoubtedly one of the greatest tracks in the world and always produces amazing action for the fans – I can’t wait for practice to get underway on Friday!”

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Rupert Svendsen-Cook, Extreme E Team Principal, Veloce Racing added:

“What an incredible opportunity for Veloce to be racing in two such revolutionary championships on the same weekend. It’s going to be a massive test for the entire team, but I think we’re up to the challenge.

“We’re all excited to see what Emma [Gilmour] can achieve in the car with her wealth of rally experience. Extreme E’s new five-car Final format is an interesting addition as well so I think if we play our cards right, we could be on for another brilliant result for the SW6 squad.”

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FANDOM DECODES THE TUG-OF-WAR FOR FAN ATTENTION BETWEEN GAMING & ENTERTAINMENT COMPANIES IN 2024 INSIDE ENTERTAINMENT STUDY

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Study Identifies a New Target Audience – The “Switchers” – and Why Dramas Could Be the Next Big Gaming Franchise

 

Forget the gaming vs. entertainment narrative. Fandom, the world’s largest fan platform, today released its annual Inside Entertainment study which reveals a nuanced reality: fans crave both immersive gaming worlds AND timeless storytelling across tv and film, NOT one or the other. Leveraging first-party data from Fandom’s extensive platform – 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis – coupled with a global study, Inside Entertainment: The Entertainment & Gaming Tug of War goes beyond industry headlines to:

  • Understand the dynamic coexistence between the gaming and TV/film industries
  • Identify a brand new audience – the “Switchers”
  • Detail why dramas and book adaptations present a huge opportunity to be the next hit video game franchise

“Every industry analysis refers to the battle for fans’ attention across entertainment and gaming but we’ve found that it’s not an either or. In fact, combined, entertainment and gaming experiences strengthen fan connection and deliver incremental engagement,” said Stephanie Fried, CMO of Fandom. “Understanding the interplay between these mediums is key to building authentic and enduring fan experiences; and understanding the value and role of each medium is essential for developing powerful marketing messaging to attract and retain fans.”

Key Findings

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  • 67% of fans are spending the same or more time consuming content or playing video games, but their behavior is shifting:
  • 33% are spending less time on cable or in theaters – and the number one activity they’re switching to is gaming (59%

Switchers’ refers to the audience moving away from watching movies & binging TV shows in their free time to do other activities. Outside of gaming, switchers are also spending time:

On social media (47%), reading (56%) and doing hobbies (37%)
With 56% of the switcher audience spending time reading, it presents an opportunity to re-engage this audience and pull them back into the ecosystem with new content strategies, like book-to-game or book-to-film cross over adaptations

But don’t worry entertainment companies. Just as gaming is the #1 activity for entertainment fans, watching TV and movies is the #1 activity gamers turn to when taking a break from gaming – which means these industries are inevitably intertwined and could benefit from joint endeavors or conquest/win-back strategies

Drama could be #1 untapped genre for gaming companies to explore when looking for their next big hit. Our data uncovers that drama fans who also game gravitate towards genres like:

  • Role-Playing (RPG): 73%
  • Adventure: 72%,
  • Simulation: 62%,
  • Sandbox/Open World: 62%,
  • Puzzle: 60%

Gaming wins on super serving the emotional needs of fans, identifying a niche area streamers & studios should not only be aware of – but double down on:

  • 82% of gamers think video games are more interactive & engaging than movies and TV
  • 59% feel more accomplished when playing a video game
  • 53% like that they have more control in the story when playing video games
  • 45% feel more invested in the storylines in video games

Top 3 Takeaways For Advertisers and Marketers

1. Gaming is a Friend vs. a Foe

  • Despite common misconceptions, there is a true symbiotic relationship between the gaming and entertainment industries – they both serve different emotional needs for fans and can actually complement each other – with the right fan strategy.
  • Therefore, if studios, networks and streaming companies cater to the distinct emotional desires of their specific audiences, they can successfully influence a fan’s choice between mediums and content types and build out a more robust conquest strategy for both retention and acquisition.

2. Sway the Switchers

  • Switchers are the audience entertainment companies should be first and foremost targeting in this “tug of war” to capture fan attention, because switching to watching TV & movies is the first activity gamers engage in after they stop playing.
  • This underscores the importance for entertainment companies to develop strategies that resonate with these “switchers.”

3. Find your Niche

  • With the growing intersection between gaming and entertainment, it’s crucial for studios, networks, and streamers to align on a gaming strategy that drives viewer engagement and retention.
  • While many entertainment companies know they need a focus on gaming to drive their business forward – how and where are often barriers. Developing a gaming-specific fan strategy by finding niche pockets in the vast ecosystem – like targeting drama fans or creating book adaptations – is key for reaching a high affinity target at scale.

For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected]

Methodology

The 2024 Inside Entertainment study regionally analyzes the dynamics between diverse forms of entertainment based on a survey of 5,500 entertainment and gaming fans aged 13-54 These insights were validated and deepened through Fandom’s proprietary, first-party data from 2024 – more than 350 million monthly unique visitors, 45 million pages of content across 250,000 wikis. This methodology provides a 360-degree view of franchises and fan interest across the entertainment and gaming landscape through the eyes of Fandom.

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BOLDPLAY TITLES DEBUT ON MARATHONBET

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Over 50 innovative titles have been added to the popular online betting platform’s casino game line-up.

Boldplay, the renowned developer of premium online casino content and innovative casino software solutions, has announced that it has formed a new partnership with Marathonbet that will see its full suite of 100+ titles added to the operator’s casino game line-up, with 50+ of those games available now.

As a result of the deal, games from Boldplay’s state-of-the-art slot selection and range of virtual scratch cards have already been added to Marathonbet’s lobbies, but the provider will also be offering table games, virtual bingo and keno releases on the platform going forward.

Marathonbet is currently licensed by both the government of Curaçao and the Directorate General for Gambling Regulation in Spain, with a further internet gaming concession from the Customs and Monopolies Agency (ADM) also enabling it to provide services to Italian players.

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As such, the collaboration will now enable Boldplay to offer its titles to audiences in a wide range of global markets, many of whom will not previously have seen the signature range of Boldplay jackpots and engaging free spin features that have made the provider such a huge hit with fans.

Of the Boldplay games now available on Marathonbet, a standout highlight is the MMA themed Brute Force, which offers a choice of two hard-hitting bonuses and currently ranks as one of the studio’s most successful slots to date.
Speaking on the new partnership with Marathonbet, Boldplay Commercial Director Gary Francis said: “We’re very happy to have teamed up with Marathonbet in a move that will see our cutting edge game collection reach new audiences in a number of important markets around the world.

“With a wide range of Boldplay slots, scratch cards, table games and bingo and keno releases now available on the platform, our line-up already has something for everyone and will continue to get even stronger as we announce new releases in 2024. We hope that Marathonbet customers enjoy all that we have to offer and look forward to seeing how our games perform on the platform.”

 

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BMM INNOVATION GROUP TO SHOWCASE COLLABORATION WITH INTERNATIONALLY ACCLAIMED MASTER CHOCTAW ARTIST DG SMALLING AT INDIAN GAMING ASSOCIATION (IGA) TRADE SHOW APRIL 10-11

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The Company to Unveil Original Artwork Focused on BMM’s Mission to Protect Tribal Gaming and All Who Play

BMM Innovation Group (“BIG”, “BIG Group”, or the “Company”), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry through BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, today announced a collaboration with internationally acclaimed Choctaw Nation Master Artist DG Smalling celebrating BMM Innovation Group’s relationship with Tribal suppliers, regulators, and operators. The artwork will be showcased at the IGA tradeshow April 10-11 at the Anaheim Convention Center in BIG’s Booth No. 628.

Smalling is best known for his single-line, continuous drawing technique in which his pen never leaves the paper until the image is complete. The piece he created with BIG is called ‘Hand to Hand’, representing the vital relationship between the BIG Group and Tribal gaming. Smalling will be giving away signed reprints of the piece from 2-4 pm on Wednesday, April 10 in BIG’s Booth No. 628.

BIG’s Chairman and Chief Executive Officer Martin Storm said, “We are honored to be able to work with such an internationally celebrated and recognized Tribal artist, DG Smalling, to create artwork that reflects our deep roots in Tribal gaming and the importance of the BIG companies in protecting Tribal gaming and all who play through best-in-class product testing and certification, cybersecurity protection solutions, and compliance-grade training.

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Smalling said, “I was excited to create this piece for the BMM Innovation Group. This artwork depicts the role of BMM as an agency of quality control to protect Tribal sovereignty from outside intervention; the intersection of Tribal nations, Indian Gaming, and BMM as a day-to-day presence securing Indian Gaming integrity, and thereby, its sovereignty.”

Prior to his collaboration with BIG, Smalling had already made a name for himself in the gaming industry. In 2022, he achieved the distinction of being the first artist to fully collaborate with a slot machine manufacturer when he teamed up with Incredible Technologies to launch Class II slot games showcasing his art. In addition, Smalling has played a key role in spearheading a number of corporate-indigenous partnerships with leading companies like Amazon, Gary Platt Manufacturing, Emser Tile Native Narrative Series, and APMEX. Smalling holds the distinction of being authorized by the Delaware Nation of Oklahoma — through statute — to create on their behalf.

Smalling’s art and honors include the Department of the Interior’s Operation Lady Justice; featured artist at Epcot Disney World: State of Oklahoma Centennial Show in 2007; Grand Palais “Salon du Dessin et de la Peinture á l’Eau” in Paris in 2011; and National Museum of the American Indian “Choctaw Codetalkers Celebration” in Washington, DC in 2012. In addition, Smalling has been commissioned to paint several portraits, including U.S. Justice Sandra Day O’Connor, U.S. Congressman Tom Cole, and Sir Tony Blair, the former Prime Minister of the UK, among many other notable dignitaries. Some of Smalling’s notable commissions include APMEX Coins’ Asian Zodiac Series: Year of the Dragon (2024) ; APMEX Coins’ Grand Buffalo (2023); and Lady Justice of California Proclamation (2020). For more information, visit dgsmalling.ai.

 

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