Latest News
Adverty partners with Azerion to further strengthen in-game advertising’s programmatic reach
The partnership with Azerion’s premium advertising platform (Improve Digital), designed to enable more advertisers to leverage its market-leading programmatic in-game offering. The partnership and integration are planned for an October 2021 launch.
Adverty, the leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion’s premium advertising platform (Improve Digital), which will increase its programmatic reach for brands and advertisers looking to enter the increasingly influential world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology, built specifically for gaming. The partnership with Azerion and its platform integration with Improve Digital will allow buy-side clients to access Adverty’s innovative In-Play ad formats in mobile games at scale. The partnership has already activated in-game advertising campaigns with brands such as Calvin Klein, and will launch in full during October 2021, once the technical integration of platforms is complete.
Azerion already has a strong foothold in the gaming industry, with an extensive and diverse catalogue of 16.700 game titles attracting in excess of 1.5bn content views per month.
“We are delighted to partner with Azerion as we scale to more advertisers interested in the emergent power of in-game advertising. This development enables our team to bring Adverty’s seamless in-game inventory to a wider range of brands and agencies,” says Tobias Knutsson, CEO of Adverty. “Azerion has rightly been focused on gaming at a time when advertisers are waking up to the untapped potential of this burgeoning media channel.”
Daan Boekestein, VP Product at Azerion, comments: “With this exciting partnership we are able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through new and innovative in-game ad formats. Azerion’s growing ecosystem is providing additional monetisation opportunities for media businesses whilst vastly improving reach for advertisers.”
This news follows Adverty’s unprecedented growth on the supply-side recently, having signed partnerships with TapNation, Mamboo Games, Lucky Kat Studios, Goldtown Games and Playducky. With interest in in-game advertising soaring, not to mention Adverty’s collaboration with Oracle’s Moat for third-party ad verification and its recent US patents granted for its work around in-game viewability, the collaboration comes at an exciting time.
Powered by WPeMatico
Latest News
Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino
CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Latest News7 days agoEeze opens 1,200 sqm Bucharest hub for technical teams
-
Latest News7 days agoPlay’n GO strengthens Latin American presence with Betano Colombia launch
-
Latest News7 days agoBelatra signs cooperation deal to distribute slots via VeliGames
-
Compliance Updates7 days agoKasinohai Audit: Most Slots Could Be Affected by Finland’s Draft Gambling Rules
-
Latest News6 days agoBetMakers Technology Group Selected to Distribute ATG Horse Racing Content Across Australia and New Zealand
-
Compliance Updates7 days agoPernambuco court revokes Spribe’s interim relief in Aviator trademark dispute
-
Latest News7 days agoR. Franco Digital releases fighting game-themed slot Spin Fighters
-
Compliance Updates6 days agoACMA Warns MMA Fighter Jamie Mullarkey for Breaches of Online Gambling Laws



