Latest News
AppGallery Joins Forces with Nekki to Bring Shadow Fight Arena to AppGallery Users
AppGallery gamers can now join the fray in Shadow Fight Arena, as the latest installment from Nekki’s Shadow Fight series joins Shadow Fight Arena 2 and 3 on AppGallery.
In a secretive world on the brink of war, players must fight to become the most formidable warrior to walk the land, assembling three-player teams to challenge foes and defeat opponents in multiplayer battles. Famous for its realistic 3D graphics and console-level battle experience, Shadow Fight Arena invites players to explore the mysterious ninja realm and battle their way through different teams. Now available on AppGallery, gamers can choose heroes to control, with abilities that can be upgraded as they progress to counteract enemy tactics and claim victory.
As part of the partnership, and in celebration of Shadow Fight Arena’s launch on AppGallery, players can claim exclusive access to one of the games rarest characters – the fun-loving yet formidable ‘Monkey King’ who wields his size-changing staff with skill and temerity. With a total value of USD100, the acclaimed Monkey King is well-known among Shadow Fight Arena fans for its impressive attack moves. With that, AppGallery gamers can now take an immediate head-start in their quest to battle.
“We are pleased to introduce the intriguing universe of Shadow Fight Arena to AppGallery users.” said Nikita Korzhavin, Business Development Director at Nekki. “The Shadow Fight games series has been very well-received so far, and we’re excited for gamers worldwide to experience the heat of battle with our newest offering in partnership with Huawei.”
Huawei Offers Technology Support to Partners
As the third largest global app marketplace with over 550 million monthly active users across more than 170 countries, developers can harness Huawei’s unique HMS Core capabilities during the run-up to app launch. Shadow Fight Arena demonstrates how a game can enhance its user experience beyond standard gameplay, integrating with Huawei’s IAP Kit to provide a seamless in-game payment experience.
“Sharing this journey with Huawei has been rewarding for our team here at Nekki.” commented Nikita Korzhavin, Business Development Director at Nekki. “With the successful integration of Huawei’s HMS Core Kits, we can provide higher quality graphics to our users and bring to life the intricate landscape that fans of the game know and love.”
Shadow Fight Arena has seen great success so far. Lauded as the Best Mobile Game of 2020 at the DevGAMM Awards, the number of Shadow Fight Arena players has passed 10 million as of July 2021. Shadow Fight Arena holds the double honour of being a finalist for Best Audio/Visual Accomplishment in Pocket Gamer’s Mobile Games Awards 2021, and a finalist for Pocket Gamer’s Game of the Year in 2021. Nekki’s partnership with AppGallery reflects a desire to expand to larger audiences and is a sign of greater milestones to come.
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Awards
Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year
Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.
EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.
Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.
EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.
During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.
The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
business development
Games Valley names Robert Dowling Chief Revenue Officer
Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.
In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.
Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.
Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”
Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”
The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Merkur Group agrees acquisition of White Hat Studios
Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.
Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.
White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz
game series, and the Jackpot Royale
progressive network.
Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”
Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.
The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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