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Genius Sports Acquires Spirable to Enhance Official Data-Driven Video Marketing Capabilities
Together, Genius Sports and Spirable will provide personalized cross-channel technology for data-driven and high-performing creative.
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed.
Spirable allows brands, agencies and rights holders to create, automate and optimize highly personalized content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat. The SaaS platform is highly complementary to Genius’ existing media and advertising products, expanding the Company’s ability to deliver fans contextually relevant and personalized content.
The combination of Genius Sports’ official sports data, extensive network, and operational scale with Spirable’s highly innovative video platform will result in deeper engagement, higher performance, and lower cost of acquisition for partners.
Spirable’s customers will broaden Genius’ extensive global brand network, adding household names such as Spotify, Coca-Cola, P&G, Domino’s, Diageo and Heineken. In addition, Spirable has established links with the sports and gaming sector, providing its services to businesses including DraftKings, Flutter, WynnBET, Betway, 888 Holdings, and Entain.
Using a single platform, Spirable enables advertisers to deliver data, video and AI driven content across all digital media channels for sectors such as:
- Betting: live odds display ads on social and in-venue screens powered by official data
- Brands and sponsors: capture fans interest at key moments with contextually relevant in game creative
- Rights holders: personalized fan videos, automated social posting and dynamic ticketing ads
- Broadcast and OTT: live data video overlays and sponsor activation
“With the increasing convergence of sports, betting and media, personalized video advertising has become an essential requirement to attract, engage and acquire customers,” said Mark Locke, CEO of Genius Sports. “We are delighted to add Spirable’s specialist capabilities to our rapidly expanding suite of fan engagement tools, combining official data feeds across hundreds of competitions with fully immersive video content.”
“The sports sector has always been at the pinnacle of advertising and marketing, and more than ever brands are looking to maximize their engagement with fans before, during and after events,” said Ger O’Meara, CEO of Spirable. “Over the past six years, our talented team has helped change the way brands create, scale and optimize creative to reach their customers. Together with Genius Sports, we will work to offer more valuable real-time content that will increase fan interaction and retention.”
The completion of the transaction is subject to customary closing conditions and expected to take place in the second half of 2021.
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This Valentine’s Day, RocketPlay Casino brought love and gaming together with a unique and engaging campaign: Love is… RocketPlay Edition. Realizing how online gaming can strengthen romantic connections, RocketPlay encouraged players to creatively showcase their vision of love in gaming.
Valentine’s Day is a great opportunity to reflect that online casinos can positively influence romantic relationships. Recent research conducted by EE has confirmed that online gaming can actually help strengthen romantic connections, as more couples are exploring new ways to share positive experiences together. RocketPlay Casino has decided to take it a step further and ask players to show their vision of love in gaming.
To celebrate Valentine’s Day 2025, RocketPlay launched a special campaign, Love is…RocketPlay Edition. The activity encouraged players to show their creative vision of love in gaming by recreating one of the famous “Love is” scenarios with their own personal casino twist, capturing the moment in a photo or short video.
The campaign ran from February 6th to 12th, 2025, and, despite the short timeframe, RocketPlay received an impressive 500+ creative entries. This overwhelming response highlighted the excitement and enthusiasm of RocketPlay’s community. Participants have shared heartfelt and fun moments of gaming with their loved ones, making this Valentine’s Day truly special. On February 14th, the winners will be announced on RocketPlay’s social media.
43% of participants shared photos with their soulmates, showcasing the joy of hitting the jackpot together. This theme turned out to be the most popular.
“RocketPlay’s Love is… campaign was such a fun idea! We adore spinning together, and our emotions are completely different: during jackpot moments, he stays extra calm, while I get super emotional! It was such a great way to share our unique gaming moments”, mentioned Anna K., participant.
This Valentine’s Day was filled with positivity and excitement, and the team looks forward to continuing to create more engaging, fun-filled moments with the RocketPlay community. After all, love and gaming go hand in hand!
RocketPlay is a trusted online casino offering over 3 000 slots from top providers like BGaming, Endorphina, and Yggdrasil. With high ratings on platforms such as CasinoGuru (9.8/10), AskGamblers (9.06/10), and Trustpilot (4.4/5), it has earned recognition for its quality and reliability. The casino holds trust certificates from Chipy.com, Casino.guru, and AskGamblers, reflecting its commitment to secure and enjoyable gaming. RocketPlay also offers a variety of bonuses, tournaments, and promotions to keep players engaged.
For upcoming events, visit RocketPlay website or follow us on WhatsApp, Instagram, Facebook.
The post Love is… RocketPlay Edition: 500+ moments of joy in gaming! appeared first on European Gaming Industry News.
Sportsbet.io, the world’s favourite crypto sports betting site, has added a new, first-of-its-kind game, Marble Racing, and is offering lucky players a free bet to get the ball rolling.
Marble Racing builds imaginative marble race tracks and streams races live from its studio. The races are similar to those seen on YouTube, but with an important twist: players can now bet on the winning marble in real time.
It’s a brand new form of high speed entertainment, with races typically lasting between 20 and 60 seconds. Players can pick the winner from eight different marbles, and watch the action unfold from multiple angles.
To celebrate the launch, Sportsbet.io will drop rewards to lucky users, with the chance to receive up to 10 USDT to bet on Marble Racing.
Alex Haig, Director at Sportsbet.io, said: “Marble Racing brings an entirely new dimension to fun, fast and fair betting, and that’s why we’re so thrilled that Sportsbet.io is among the first to offer this innovative new game. We’re dropping a free bet to lucky accounts because we can’t wait to see players roll into the action.”
Marbles plans to add 20 new races during 2025, giving Sportsbet.io players even more thrilling betting opportunities.
Sportsbet.io has established itself as the place to play, with an unparalleled selection of betting markets and games to choose from.
In December 2023, one lucky sportsbet.io player won a world record slots jackpot, turning a $50 spin into a $42 million prize.
The post Roll in style with new game Marble Racing at Sportsbet.io appeared first on European Gaming Industry News.
Located in the heart of downtown Las Vegas, the Plaza Hotel & Casino has partnered with the Southern Nevada charity, St. Jude’s Ranch for Children, to launch Stay for a Cause.
Any guest who books a room at the Plaza Hotel & Casino for check-in prior to Dec. 31, 2025, via the Stay for a Cause hotel package will have 20 percent of the room rate automatically donated to St. Jude’s Ranch for Children. Established in 1966, the nonprofit organization helps provide healing and hope to abused and at-risk children in Southern Nevada.
“The Plaza has previously held toy drives to benefit St. Jude’s Ranch for Children, and we wanted to expand our partnership this year,” said Gary Vickery, vice president of operations at the Plaza Hotel & Casino. “With Stay for a Cause, guests can enjoy a great vacation at the Plaza and make a difference in our community at the same time.”
“We are grateful to the Plaza for their generous support through this innovative program,” said St. Jude’s Ranch for Children CEO Dr. Christina Vela. “By choosing to stay at the Plaza, guests are not just enjoying the wonderful accommodations, but also contributing to providing healing and hope to abused, neglected, exploited, and/or homeless children. We extend our heartfelt thanks to the Plaza and all the guests who choose to make their stay count for a greater cause.”
The post Plaza Hotel & Casino launches Stay for a Cause to benefit St. Jude’s Ranch for Children appeared first on Gaming and Gambling Industry in the Americas.
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