Operator behind hugely popular online casino brands Spilnu and Lyckost appoints new CEO to drive international expansion

CEGO, the operator of hugely popular online casino brands Spilnu and Lyckost, has appointed Allan Auning-Hansen as its new Chief Executive Officer.

Auning-Hansen joins the operator and content developer from the international Juice and Sandwich company, Joe and the Juice, where he was Chief Financial Officer.
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He has also held senior management roles at Danske Spil, Qvartz Consulting and Deloitte. He was a board member of CEGO until his appointment as CEO this month.

As CEO, Auning- Hansen has been tasked with continuing the early and significant progress made by CEGO founders, who will continue to play an active role in the business.

Another key focus will be international expansion and taking Spilnu and Lyckost beyond the Danish and Swedish markets they currently target respectively.

This includes a push into the highly competitive UK market after recently securing a licence from the Great Britain Gambling Commission.

Spilnu has taken the Danish market by storm since making its debut in 2012. It offers players a targeted selection of classic slots and video slots, including a suite of games developed in-house by CEGO.

It is these in-house games that account for the majority of revenue generated at Spilnu – more than 80% of GGR is generated via proprietary content.

Lyckost launched in Sweden in 2019 with the same concept and foundation as sister site Spilnu, a proposition that has proved to work well also with Swedish players.

Allan Auning-Hansen, Chief Executive Officer at CEGO, said: “I am delighted to have been appointed CEO of this incredible organisation and to be taking a more hands on role.

“The world is very much our playing field so long as we continue to focus on regulated markets, which is at the heart of our expansion plan.

“We have access to a large amount of data which we use to fine-tune our offering for each market we enter, taking a country-by-country approach.

“This means we can deliver a localised product into each market, not only meeting but exceeding player expectations and this has been a key factor in our success to date.

“As CEO, I look forward to taking this to the next level.”

Jesper Karbrink, Chairman at CEGO, said: “In Allan we have a CEO with a proven track record of driving growth across a wide range of companies and in various sectors.

“He has played a part in our story to date in the capacity of board member, but now he has the opportunity to have greater influence over the business as we continue to expand.

“I look forward to working closely with Allan as we launch into additional regulated markets around the world.”