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Danny Lopez Joins Galaxy Racer As Chief Content Officer

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Galaxy Racer (GXR), one of the fastest-growing esports organizations in the world, headquartered in Dubai, has announced the appointment of Danny Lopez as Chief Content Officer.

Lopez has over six years of experience at a senior level in esports and gaming, and will lead the development and implementation of best-in-class global content strategy by creating show-stopping entertainment across all areas of the business. He has recently been nominated as a finalist for ‘Esports Creative Of The Year’ by the Esports Awards, which is dedicated to showcasing top class performance and innovation.

Lopez was previously the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board. He has also held Creative Director roles at a number of organizations, including the likes of Fnatic. Further to this, he played an instrumental role in the viral content between Dr. Disrespect (one of the biggest global streamers) & Astralis (4 time CS:GO major world champions).

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Galaxy Racer was founded in 2019 with an impressive roster of eleven esports teams in League of Legends, Dota 2, CS:GO, Fortnite, PUBG Mobile and Free Fire, with over 60 male and female esports athletes from 22 countries, with over 20 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 160 million followers and generating over 1 billion monthly views.

Paul Roy, CEO of Galaxy Racer said, “Danny brings along a wealth of experience, which we recognize and value his creative talent. I’ve personally seen his content and he’s definitely the best of the best in the industry. As Galaxy Racer pushes forward with our aggressive expansion plans, having a creative leader to spearhead our content across the group is imperative, especially for our esports and content creators’ verticals. We look forward to having Danny onboard with us. Welcome to our galaxy!”

Danny Lopez, Chief Content Officer of Galaxy Racer added, “After meeting with Paul, I was bought in immediately, his global aspirations for Galaxy Racer were something I wanted to be a part of. The creators that Galaxy Racer work with have unrivalled scale and this is a great opportunity for me to help drive that growth by creating best-in-class content. I’m excited to lead the brand vision and continue to create groundbreaking content on a global platform – so watch this space! As a proud father to twin girls, I admire Galaxy Racer’s commitment to support female gamers and love how passionate the business is about leading the change of the narrative in our exciting industry. ”

Recently, Galaxy Racer joined forces together with Arsenal superstar English Premier League footballer Pierre-Emerick Aubameyang and his brother William-Fils “Willy” Aubameyang, by hosting the first-ever Fortnite esports tournament between Europe and the Middle East, the Galaxy Racer Aubameyang Cup, with a EURO 10,000 prize pool.

Galaxy Racer has formed a global partnership with Waverider, an IP content creation and management company centred around pop culture and entertainment.

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Galaxy Racer is the organizer in Dubai for Girl Gamer Festival – the first and only ‘Esports Festival’ to celebrate women’s competitiveness in video games, and has organized Australia’s largest independent Fortnite tournament for the esports community and Fortnite tournaments in India and Pakistan, each tournament with a US$10,000 prize pool.

Galaxy Racer has formed a partnership with eLaliga, the top professional football division of the Spanish league system. This partnership is the first time a Dubai-based esports organisation will team up with a significant worldwide FIFA event.

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, BBox Sports an Augmented Reality company, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! and Rainbow High, both featured in Netflix.

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RTE has recently invested in My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours.

Galaxy Racer has also recruited ‘Marketing Innovator of the Year – Finalist’ in the Marketing Excellence Awards 2020, former AirAsia and EVOS Esports marketer, Allan Phang as their Chief Marketing Officer, who will be leading global marketing initiatives.

Galaxy Racer is on hyper-growth mode and is actively hiring executive roles, including esports and gaming talents across the globe.

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Abios partners with Kindred Group to provide full esports betting solutions

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New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook

Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.

Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.

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Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.

The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.

Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”

Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”

The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.

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BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES

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BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.

Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.

“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”

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Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”

The post BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES appeared first on European Gaming Industry News.

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Sony’s INZONE Becomes Main Partner of VCT EMEA

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Sony’s gaming gear brand, INZONE, has become the Main Partner and the Official Gaming Display Partner of VCT EMEA for the next two years.

The gaming gear brand has previously supported the VCT as the Official Headset Partner and currently sponsors two VALORANT teams: Fnatic (EMEA) and ZETA DIVISION (APAC).

The deal will see INZONE equip the coach rooms, practice areas and co-stream rooms with top-of-the-range INZONE M10S OLED monitors, giving players, teams and broadcast partners the opportunity to use and test the equipment. In addition, fans attending the Riot Games Arena in Berlin will also get the chance to try out the monitors at the 1v1 station in the fanzone during VCT EMEA showdays.

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“INZONE has become a major player in the pro-gaming performance scene, so we’re delighted to bring them on board as a partner of VCT EMEA for the next two years. Their continued support of our esports scene and commitment to serving the evolving needs of the gaming community through cutting-edge technology makes this a truly exciting collaboration,” Daniel Ringland, Head of VALORANT Esports EMEA, said.

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