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adesso launches its new iGaming platform LotteryForce

Published

5 years ago

August 5, 2021

Reading Time: 3 minutes

With LotteryForce, the IT service provider adesso is releasing the latest generation of iGaming platform on the market. LotteryForce provides lottery companies around the world with the opportunity to manage a wide range of games on all channels – from classic lotto to keno, scratch cards or sports betting. Thanks to a modern player account management system, lotteries can always see what players are up to. Technically, LotteryForce can be integrated seamlessly into existing centralised systems using high-performance interfaces. Its cloud-based modular architecture is flexible and can be scaled up easily.

LotteryForce replaces in|FOCUS, adesso’s previous iGaming suite. The new platform places an even greater focus on customers. The LotteryForce Player Account Management (PAM) module records all gaming activities centrally and provides a 360-degree view of all customers. Smart identity management ensures that anonymous players become identifiable participants. This helps lottery operators to address their customers in a more effective way while complying with all data protection regulations and fulfilling their responsibility to protect players. For extra convenience when playing, LotteryForce PAM features an integrated e-wallet that can be used to make cashless deposits and withdrawals quickly and easily.

Addressing customers successfully, managing partners effectively

LotteryForce offers innovative Salesforce-based solutions for targeted marketing and sales activities. This makes it possible to address players personally across all service channels, whether by telephone, e-mail or social media. Itself suggests the optimal time and channel for this based on intelligent data analysis of gaming behaviour, making advertising and campaigns more efficient and successful.

LotteryForce provides functions along the entire process chain for the optimal management of sales partners in the retail sector, from onboarding and contract management, including e-signatures, to hardware history and case management. What is more, because LotteryForce automatically delivers reports and analyses of relevant performance indicators in graph form, lottery companies are provided with transparent information on their entire retail business at all times.

Hyper-converged infrastructure (HCI) and cloud capability

By using hyper-converged infrastructure (HCI) as the basis for LotteryForce, adesso is taking the iGaming platform to a completely new technological level. Instead of having to run on customers’ own servers, operations can also be carried out via the cloud depending on their individual requirements. As a modular solution, LotteryForce can be scaled up quickly and easily. Integrating it into lottery companies’ existing IT systems is a breeze thanks to high-performance interfaces.

Sachsenlotto, WestLotto and Thüringer Staatslotterie count on LotteryForce

adesso’s team of experts drew on more than 20 years of experience in the lottery industry when designing the new platform. Several international customers have already decided in favour of LotteryForce. In Germany, three state-owned lottery companies – Sachsenlotto, WestLotto and the Thüringer Staatslotterie – have recently completed a successful launch of LotteryForce. “Thüringer Staatslotterie has been relying on the iGaming suite from adesso since 2013. We introduced the new platform, LotteryForce, this year. It is an extremely stable and reliable platform, which is connected at the back end to the central system of IGT. The coordinated and smooth cooperation of the software components have impressed us from day one,” says Jochen Staschewski, CEO Thüringer Staatslotterie, expressing his enthusiasm about the new solution from adesso.

Prof. Dr. Rüdiger Striemer, head of lottery business at adesso, is pleased about the successful launch of the iGaming platform: “LotteryForce is a modular product that draws on our long-standing experience in the industry and our comprehensive technological expertise. This iGaming platform provides lottery companies with a tool that meets the highest demands placed on a modern system while also offering benefits, especially for sales and marketing.”

adesso is a member of the World Lottery Association (WLA), organiser of the World Lottery Summit, as well as of the European Lotteries (EL) and the Asian-Pacific Lottery Association (APLA).

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Highlight Games’ platform clears Italy’s ADM collaudo certification

Published

5 hours ago

July 14, 2026

Wladimir P.

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

Published

5 hours ago

July 14, 2026

Wladimir P.

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

Published

5 hours ago

July 14, 2026

Wladimir P.

creedroomz-signs-ronaldinho-to-front-new-kickoff-roulette-live-game-show

Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.