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SharpLink Gaming Tapped by NASCAR.com to Expand and Enhance Online Sports Betting Experience for Race Fans

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SharpLink Gaming Ltd., a pioneer of game-changing technological solutions and experienced-based services for the U.S. online sports betting industry, announced that based on revelatory insights and successful results generated by SharpLink’s C4 Sports Betting Conversion Platform (“C4”) launched on NASCAR.com earlier this year, NASCAR is perpetuating and expanding its relationship with SharpLink to provide for multiple new features and betting opportunities to be served to NASCAR fans through the end of the 2021 racing season.

For nearly ten years, SharpLink has been a trusted free-to-play game development partner to NASCAR. In February 2021, SharpLink and NASCAR further expanded their longstanding relationship when NASCAR deployed SharpLink’s AI-enabled C4 technology on NASCAR.com, seamlessly serving NASCAR.com users with live, real-time, personalized betting opportunities offered by BetMGM online sportsbook.

Commenting on the results, Joe Solosky, Managing Director of Gaming at NASCAR, stated, “Early engagement levels have been particularly impressive with SharpLink providing NASCAR fans the ability to get acclimated to the emerging online U.S. sports betting environment. SharpLink is providing invaluable insights that are helping shape and expand our sports betting operations now and in the future. We look forward to working closely with SharpLink to introduce new C4 features on NASCAR.com with a goal of driving even deeper customer engagement and entertainment.”

“We are very pleased that our C4 Sports Betting Conversion platform is meeting and exceeding NASCAR’s expectations of our innovative AI-enabled technology and capabilities. We are also proud that through rapid deployment with BetMGM and full service weekly maintenance, SharpLink is freeing NASCAR’s staff to focus on creating the best possible betting user experience for their passionate fanbase without having to hassle with complex technology implementations by costly in-house development teams,” added Rob Phythian, SharpLink’s Chief Executive Officer.

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Endorphina Now Licensed B2B Gaming Supplier in Ontario

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Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.

The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.

With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.

With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.

 

The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.

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Endorphina secures AGCO supplier registration in Ontario

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Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.

The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.

The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Marks Strategic Entry into North America with Ontario Licence

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Amusnet is entering the North American market after securing a Gaming-Related Supplier–Manufacturer Registration from the AGCO in Ontario, Canada, marking a strategic milestone in the group’s global expansion.

Licensing grants Amusnet access to Ontario’s regulated iGaming market, which is one of the most established and fast-growing jurisdictions in North America, known for its robust regulatory framework and strong long-term growth potential.

It will allow the supplier to offer online gaming content to licensed operators in the province, officially establishing its presence in the region. Amusnet will initially roll out its iGaming portfolio, with the option to expand into Land-based solutions at a later stage.

Ontario’s regulatory framework emphasises strict compliance, ensuring that all suppliers adhere to high standards in technology, security and player protection. This makes Ontario a key benchmark market for companies entering North America. The new registration further confirms that Amusnet has successfully met these rigorous requirements for integrity and regulatory compliance, enabling it to distribute its content across the province.

“Securing the AGCO licence is an important milestone for Amusnet and reflects our long-term commitment to operating in fully regulated markets. Our entry into Ontario represents a key strategic step into North America, which is a high-priority region with strong long-term growth potential. We look forward to partnering with local operators and building a sustainable presence in the market,” said Ivo Georgiev, CEO of Amusnet.

The post Amusnet Marks Strategic Entry into North America with Ontario Licence appeared first on Americas iGaming & Sports Betting News.

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