Press Releases
Winners from Industry best Mobile Games Awards Announced; Tencent win big

MiHoYo’s Genshin Impact took home the biggest prize as it scooped Game of the Year at Steel Media’s fourth annual and industry-leading Pocket Gamer Mobile Games Awards, supported by Game Insight, held last week.
The ceremony saw the action role-playing title also awarded Best Audio/Visual Accomplishment, while Tencent and TiMi Studio Group secured Best Publisher and Best Developer, respectively.
Innovation of the Year went to Niantic for its ingenious reworking of augmented reality hit Pokémon Go for the 2020 lockdown, Pollen VC was voted Best Service Provider, and Supercell’s Clash Royale conquered the opposition to the Best Live Ops trophy.
As ever the event, which in this pandemic-affected year took place later than its traditional January slot and adopted a hybrid live/digital format hosted by London’s Ham Yard Hotel, aimed to shine a spotlight on the work of the top mobile games companies over the previous year.
Further highlights from the night included the Rising Star award, shared – an event first – by Jana and Sham Al Bdour of Sakura Games, Unity continuing its Best Game Engine dominance with a fourth win in as many years, and Jam City CEO Chris DeWolfe joining the ranks of Mobile Legend.
The coveted People’s Choice Award, nominated for and voted on by readers of Steel Media’s leading consumer site, PocketGamer.com, went to Tilting Point’s SpongeBob: Krusty Cook-Off.
“We believe the MGAs have a vital role to play in recognising the efforts and achievements of the entire ecosystem that makes mobile gaming the best industry in the world,” said Steel Media CEO, Chris James.
“This is doubly important considering the forced disconnects of the last 16 months and also the incredible role that the mobile games industry has paid not just in contributing to the economy and keeping people in jobs, but moreover in keeping billions of citizens feeling a little more connected and engaged.”
As the full winner breakdown below demonstrates, the 22 categories (including three new additions this year) represent firms spanning the whole industry, from the games developers and publishers to the tools companies, service providers, support agencies, investors and recruiters that all contribute towards this $90 billion sector being the largest and most pervasive in gaming.
After the lobbying and shortlisting phases – the biggest and most complex to date – which took place from March to May, the finalists were subsequently voted on throughout June by our panel of 100-plus mobile games experts from every corner of the industry.
Steel Media is hugely grateful to everyone who took the time to submit themselves, their colleagues, company, or contemporaries, as well as everyone who attended the ceremony itself during these tricky times – whether in person or digitally.
Additionally, we would like to thank main sponsor Game Insight, together with Admix, Huawei Ads, Jam City, Scopely and Tilting Point for coming on board as category sponsors – their support helped make the event a success in a particularly challenging year.
And last but by no means least, congratulations to all the finalists – it really was a hard-fought affair this year – and, of course, the heartiest of praise to the winners themselves.
More info on all things PG Mobile Games Awards at the official website: www.mobilegamesawards.com
//Full Pocket Gamer Mobile Games Awards 2021 Winners List
Pocket Gamer People’s Choice – SpongeBob: Krusty Cook-Off (Tilting Point)
Best Advertising & UA Service – Unity Ads
Best Analytics / Data Tool – AppsFlyer
Best Developer – TiMi Studio Group
Best GAAS Tools & Tech – Azure PlayFab
Best Audio/Visual Accomplishment – Genshin Impact (miHoYo)
Best Game Engine – Unity
Best Storytelling – Alba: A Wildlife Adventure (ustwo games)
Rising Stars – Jana and Sham Al Bdour (Sakura Games)
Best Tools Provider – Game UI Database
Best Games Industry Law Firm – Sheridans
Best Service Provider – Pollen VC
Best Live Ops – Clash Royale (Supercell)
Best QA and Localisation Service Provider – Amber Studio
Best Indie Developer – Innersloth
Best PR / Marketing Team – Scopely
Best Influencer Marketing Agency – Game Influencer
Investor of the Year – Play Ventures
Best Publisher – Tencent
Best Innovation – Niantic (Pokémon GO lockdown reworking)
Game of the Year – Genshin Impact (miHoYo)
Mobile Legend – Chris DeWolfe (Jam City)
//notes for editors//
ABOUT THE POCKET GAMER MOBILE GAMES AWARDS
The Pocket Gamer Mobile Games Awards are the UK’s leading mobile games awards, established to celebrate the very best businesses and individuals who are driving the $90 billion mobile games industry forward. They shine a light on every part of the ecosystem, from the game developers and publishers through the advertising and monetisation companies, to the tool-makers and support companies that enable the magic to happen. They also pay homage to true industry legends who have made their mark on this industry.
The PG Mobile Games Awards have been created by the Steel Media Ltd, a consumer and b2b technology publisher and events company based in the UK which has over 16 years’ experience covering and connecting the mobile games industry with leading media such as PocketGamer.com and PocketGamer.biz. Steel Media Ltd also organises numerous international events, including the world-renowned Pocket Gamer Connects conference series and the developer-focused Big Indie Pitch competitions.
https://www.mobilegamesawards.com
https://twitter.com/MobileGameAward
For enquiries, please contact [email protected].
EurAsia
Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards

Atlaslive, a global leader in iGaming solutions, has been shortlisted for the prestigious “Best Sports Provider 2025” award at the SiGMA Eurasia Awards 2025. This nomination recognizes Atlaslive’s commitment to innovation, technological excellence, and delivering top-tier sportsbook solutions that redefine the industry.
The AIBC Eurasia Awards celebrate pioneering projects and game-changing ideas that shape the future of iGaming. Being named a finalist is a testament to Atlaslive’s continuous drive to push the boundaries of what’s possible in the sports betting sector.
Atlaslive’s exclusive, in-house-developed Sportsbook is a standout in the industry, designed to offer a seamless and highly customizable experience for operators. Built on a foundation of scalability, flexibility, and cutting-edge live technology, the solution enables rapid growth and market adaptability. Key features include:
- Seamless API integration for effortless platform connectivity
- Advanced customization to meet operator-specific needs
- A powerful bonus engine to drive player engagement
- Real-time data analytics for strategic decision-making
- State-of-the-art risk management ensuring optimized margins
- Innovative Bet Builder feature for enhanced user interaction
With these capabilities, Atlaslive empowers operators to stay ahead in an evolving global market, driving engagement, boosting retention, and maximizing growth opportunities.
Lidiia Vakulenko, COO of Atlaslive, expressed her excitement about the recognition: “Being shortlisted for ‘Best Sports Provider 2025’ validates the hard work and dedication of our team in developing one of the most advanced sportsbook solutions in the industry. Our innovation, unique features, and technical excellence continue to set us apart, and we remain committed to pushing the boundaries of what’s possible in sports betting technology.”
Atlaslive continues to innovate, offering operators unparalleled technology and seamless integration to enhance their business success. This recognition by SiGMA Eurasia underscores the company’s mission to revolutionize the iGaming industry with state-of-the-art sportsbook solutions.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards appeared first on European Gaming Industry News.
Baltics
Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO

Bombay Group, renowned for its innovative approach to luxury gaming and hospitality, is set to embark on an exciting new chapter by appointing Kevin McGowen as the new CEO.
“Time has arrived to welcome all suitable discerning players from across the globe to experience our unparalleled gaming offerings,” said Mr McGowen as he sees Bombay Group as a global leader in redefining the gaming experience that combines cutting-edge technology, cashless systems, and private, exclusive environments to reshape the traditional casino industry. “I’m hugely impressed by the Bombay team’s dedication to elevating standards in the high-end gaming industry from a product and compliance perspective. One of my goals for the near future is to engage even broader global experience in the team,” added the new CEO.
The company’s interim CEO, Anita Brinke, has set the stage for Bombay Group’s next phase of growth as the final preparations for the opening of the unique venue are concluded, and the organisation is well-prepared for its ambitious goals. “The ultimate goal of my work of recent years has been to realise the unique vision of a destination that is totally worth a separate journey regardless of how much one has experienced in life. Only a few weeks remain until the opening of The Burman and in combination with the Bombay Club they will complete the redefining of modern high quality entertainment. Now is a good time to pass the baton so that Kevin can give our crown jewel the final shine,” said Brinke assuredly.
Kevin McGowen, a Chief Executive has over 30 years of experience in gaming, hospitality and relationship marketing. Most recently, he served as CEO of Les Ambassadeurs, a prestigious private members’ casino in Mayfair, London. Kevin’s career spans across major global gaming jurisdictions and client feeder markets, including Las Vegas, The Bahamas, London, the Far East, and the Middle East. Kevin’s extensive experience in both land-based and online gaming will play a pivotal role in realising the Group’s ambitious vision.
The Group is also pleased to announce Dajana Tiitsaar as Chief Operating Officer. Dajana’s strong operational background and extensive knowledge of local market dynamics will play a critical role in ensuring seamless daily operations. Dajana joined Bombay Group from Enefit, an Estonian based energy company where she last held the country manager position, she also has over a dozen years of experience in tourism, hospitality and marketing. Her appointment underscores Bombay Group’s commitment to operational efficiency and long-term success.
In August 2024, Bombay Group proudly opened the Bombay Club, alongside world-class restaurant, bars, and lounges in Tallinn. Looking ahead to March 2025, Bombay is set to open its highly anticipated hotel, The Burman, in Tallinn’s historic Old Town. Dating back to 1850, The Burman is among the city’s historic gems. The hotel will open with two additional restaurants, a bakery, and a spa, further enhancing and enriching the character of Tallinn’s historic Hanseatic town. This addition will complete the full buildout of the project, cementing Bombay Group’s commitment of delivering premium world-class experiences in gaming and hospitality.
The post Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO appeared first on European Gaming Industry News.
Latest News
Galaxsys Launches PLAY ME – A New Take on Turbo and Crash Games

Galaxsys releases new PLAY ME turbo and crash games.
Galaxsys, the award-winning game studio known for its diverse portfolio of games, has introduced Play Me, a game that brings a fresh twist to the popular game concept and combines fast decision-making with the thrill of chasing big wins.
About PLAY ME
In the game, tiles scroll down the screen in sync with the background music. Players can tap and hold any tile to increase their winnings but must release it before the odds crash. Players decide when to start and when to stop, thus making every moment a test of skill and intuition.
Key Features That Set PLAY ME Apart
Fast-Paced & High-Stakes Gameplay
The game offers a seamless mix of turbo and crash mechanics where players can join the action at any time. The longer they hold, the higher the risk—and the reward.
Boost Mode for Bigger Wins
A randomly triggered mode turns held tiles gold. During this mode, odds grow rapidly and continuously, guaranteeing no losses.
Bonus System
FreeBet and FreeAmount promotional tools provide an option to reward bonuses to the players, with the terms set by the operator.
Player-Based UI/UX
The design elements, features, and interactions within the game are carefully crafted to align with the expectations and preferences of the players.
With PLAY ME, Galaxsys once again raises the bar in instant gaming, offering a fresh take on turbo and crash mechanics. The game’s fast pace and strategic depth make it a standout choice that keeps the action going with every move.
The post Galaxsys Launches PLAY ME – A New Take on Turbo and Crash Games appeared first on European Gaming Industry News.
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