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ComeOn Group partners up with NowBetNow to provide real-time personalisation to its customer base
Leading gaming operator ComeOn Group announced they have entered into a partnership with NowBetNow, a provider of automated and personalised betting content.
NowBetNow’s product is now live for all of ComeOn Group’s brand portfolio and delivers straight to betslip content across all customer touchpoints including app, web, social media and email. From automated sports betting accumulators and live trending bets through dynamic boosted prices displayed in social media and CRM channels, NowBetNow automatically generates and displays messages for over 5,000 personalised betting segments with real time pricing for ComeOn’s customers every day.
ComeOn Group keeps innovating to provide exceptional customer experiences, which is powered by ComeOn Group’s proprietary and innovative iGaming platform. Adding NowBetNow’s solutions moves the customer experience of ComeOn’s services to the next level of player engagement.
The team behind NowBetNow is the same team that founded Oddschecker and has more than twenty years experience of the gaming market.
Strategically, this partnership shows that ComeOn Group continues to innovate and to deliver the best possible experience for its customers.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said “We are really excited about our new partnership with NowBetNow and the upside it will bring to our business. Personalisation is a key part of our strategy to drive user engagement to the next level and NowBetNow is bringing us closer to providing the right content at the right time, for the right customer in an automated and real time fashion. At ComeOn Group we keep innovating for the best player experience – on our own proprietary iGaming platform and with the a range of innovation-focused partners such as NowBetNow”
Stewart Vassie, Co-founder of NowBetNow, said: “Partnering with ComeOn Group to increase customer engagement through automating and personalising their social channels, web and mobile apps is hugely positive for both ComeOn Group and NowBetNow. Innovating and delivering on customer needs is what excites us and ComeOn are great at continuing to innovate and set new challenges, we really enjoy working with their teams.”
Liquor & Gaming NSW is seeking feedback from industry, stakeholders and the community on how public lotteries are run in NSW.
The Public Lotteries Regulation 2016 is due to expire on 1 September 2026 and Liquor & Gaming NSW intends to renew the regulation to support the legislative framework for lottery regulation, while ensuring it remains fit for purpose.
Public consultation is a key part of the process and the draft Public Lotteries Regulation 2026 and Regulatory Impact Statement will be open for consultation until Friday 10 July.
It is proposed that the regulation will retain most of the existing provisions with some minor amendments to modernise the regulatory framework, remove outdated provisions and improve clarity, consistency and effectiveness.
Before the draft regulation can be remade, legislation requires a formal process of review be undertaken, which includes consultation with the public, interest groups and industry or businesses likely to be affected by the draft regulation.
It’s important for public lotteries to be conducted properly and in line with community interests and expectations, with appropriate harm minimisation measures.
The regulation supports the legislation by setting the standards around the conduct of public lotteries and puts in place consumer protections for people who buy lottery tickets.
The post Feedback Sought on How Public Lotteries are Run in NSW appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BlueOcean will distribute ENJOY slots plus Live and Hybrid Live titles to operators via a single API.
ENJOY has partnered with BlueOcean Gaming to distribute a selection of its iGaming titles through BlueOcean’s GameHub aggregation platform.
Under the agreement, BlueOcean will integrate ENJOY content into GameHub, allowing operators to access the supplier’s games through a single API. ENJOY said the deal supports its international expansion by extending reach across BlueOcean’s operator network.
The initial content lineup includes slot titles Diamond Slam and Grand Lightning Boost, plus Live and Hybrid Live games. ENJOY also flagged Energy Roulette: Hold and Win as part of the Hybrid Live offering.
Christos Zoulianitis, CCO at ENJOY Gaming, said: “Partnering with BlueOcean Gaming represents a major step forward in how we scale our content globally. Its technology and reach allow us to expand efficiently while continuing to deliver the high-quality experiences our partners expect.
“This collaboration gives us the flexibility to grow faster across multiple markets without compromising on innovation.”
Nina Jelen, CCO at BlueOcean Gaming, added: “ENJOY brings a fresh, performance-focused approach to content that aligns perfectly with our platform strategy.
“Its ability to blend engaging mechanics with strong production values makes its portfolio stand out, particularly in the Hybrid Live space. Together, we’re enhancing our offering with content that helps operators better capture and retain player attention.”
The post ENJOY signs BlueOcean Gaming deal for GameHub aggregation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CVC
Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor
Gaming Laboratories International (GLI) and CVC, a leading global investment firm, together announced that they have entered into a strategic partnership to support GLI’s continued growth and long-term development. CVC, through its long-duration investment platform Strategic Opportunities, has completed an investment into GLI and related entities. The investment by CVC will provide resources and expertise to enhance the capabilities and growth prospects of GLI while upholding the company’s history and culture of providing world-class services to the global gaming industry.
GLI is the global leader in testing, certification and cybersecurity services to the global gaming industry with over 1500 employees globally servicing over 710 regulated gaming jurisdictions worldwide. Founded in 1989 by James Maida and Paul Magno, GLI is headquartered in Lakewood, New Jersey.
James Maida, Chief Executive Officer of GLI, said: “We are truly excited and honored to welcome CVC as a strategic investment partner. CVC shares our vision, values, and long-term commitment to the global gaming industry. This partnership creates new opportunities for growth and innovation, allowing GLI to invest even more in the success of the future of the global gaming industry as well as investing in related and adjacent sectors. Our leadership, values, and culture focused on customer service remain unchanged. I will continue as CEO and our leadership team remains intact. Together we will stay focused on quality, speed and the customer experience while continuing to drive innovation and outstanding service worldwide.”
Matt Turner, Partner at CVC and GLI Board Member, said: “Within CVC Strategic Opportunities, we seek to partner with exceptional businesses that have histories of consistent success, strong market positions and significant long-term growth potential. GLI fits perfectly with that approach, as over nearly 40 years James and Paul have built GLI into the clear leader in its industry. The company plays a critical role in the global regulated gaming ecosystem and has established itself as a trusted partner to regulators, operators and suppliers around the world. This positions the business extremely well for continued growth, and we are looking forward to working alongside James and the talented team at GLI to support the company’s future success.”
The post Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor appeared first on Americas iGaming & Sports Betting News.
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