Latest News
From betting shop to international product company: the transformation of Parimatch into Parimatch Tech

International sports betting company Parimatch is today announcing its evolution into ‘Parimatch Tech’ to highlight its transition from a traditional betting company to a fully digitalised and product-focused technology business. The name change is the latest step in the company’s long-term technological transformation, beginning back in 2010 when only 5% of punters were betting online.
Parimatch Tech is an international product company and will continue to promote the well-established Parimatch brand globally while also providing technology and marketing solutions for the gaming and entertainment industry. As the owner and creator of the Parimatch brand, the company is engaged in brand positioning and marketing, securing new partnerships, entering into contracts with ambassadors and developing the brand ecosystem.
The company’s rebrand highlights the globalization of the business and is aimed at generating brand awareness among partners and users around the world. Having already consolidated its leading position in the CIS region, Parimatch Tech is bringing the Parimatch brand to international markets via its partners in Ukraine, Cyprus, the UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, and Nigeria, as well as other countries in Europe, Asia, and Oceania.
“Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings. Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market,” added Roman Syrotian, co-CEO of Parimatch Tech.
“Becoming Parimatch Tech is a natural step for us as a company, and formalizes and reflects our technological transformation. It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners. While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world,” said Maksym Liashko, co-CEO of Parimatch.
Parimatch Tech is an international product company. Established in 1994, the brand has grown into an entertainment platform represented on four continents and in more than ten countries. The company’s main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus.
Parimatch Tech promotes the brand’s fighting spirit through a vibrant team of brand ambassadors. The Parimatch team of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. The company has concluded partnership agreements with football clubs Juventus, Leicester City, and Everton and works with several sports federations.
Parimatch Tech is actively developing its eSports offering, providing eSports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the eSports organization Virtus.Proa and counts eSports stars Daniil ‘Zeus’ Teslenko and Marcelo David ‘Сoldzera’ as global brand ambassadors .
Powered by WPeMatico
Latest News
World Curling and FeedConstruct announce strategic data and fan engagement partnership

FeedConstruct is excited to announce a new partnership with the World Curling expanding its commitment to sports innovation and fan engagement worldwide.
The partnership will grant Exclusive International Betting Rights to FeedConstruct for the Pan Continental Curling Championships, European Curling Championships,
Women’s and Men’s World Curling Championships, and the World Mixed Doubles Curling Championship.
Leveraging FeedConstruct’s expertise, World Curling will be able to focus on integrity and fair play from these broadcast events while also increasing the fan engagement experience in a new and data rich manner.
World Curling Commercial Strategy Lead, James Beatt said, “We are excited to begin our partnership with FeedConstruct. World Curling have been looking at new ways to engage fans around the world and we see this as an important stepping stone in the process. I look forward to working with Narek and the FeedConstruct team.”
“We’re thrilled to partner with the World Curling to bring the excitement of curling to a broader audience.” said FeedConstruct CEO, Narek Harutyunyan. “Through this partnership, we’re committed to enhancing fans’ connection to the sport. By covering Exclusive International Betting Rights, we aim to deliver an immersive experience that highlights the thrill of each championship, while supporting the highest standards of integrity in sports.”
The post World Curling and FeedConstruct announce strategic data and fan engagement partnership appeared first on European Gaming Industry News.
Latest News
Ihor Zarechnyi leads Evoplay’s commercial strategy as new CCO

Evoplay, the award-winning game development studio, has announced the promotion of Ihor Zarechnyi to Chief Commercial Officer (CCO), reflecting the company’s commitment to strengthening its growth strategy and expanding its global footprint.
Zarechnyi joined Evoplay in 2021 as Head of Sales, where he achieved outstanding results in the company’s global expansion with leading operator partners.
In January 2024, he was promoted to Chief Business Development Officer (CBDO), spearheading the implementation of the company’s growth plan and overseeing the development of new products. His leadership has been instrumental in driving Evoplay’s recent financial success and development in key markets.
In his new role as CCO, Zarechnyi will oversee Evoplay’s commercial operations, leading market expansion initiatives, enhancing existing partnerships, and identifying new business opportunities.
His extensive experience and proven track record make him well-suited to guide Evoplay’s commercial strategy as the company continues to deliver innovative gaming experiences to players worldwide.
Ivan Kravchuk, CEO at Evoplay, said: “Ihor has been an integral part of Evoplay’s success, playing a pivotal role in expanding our commercial reach and building strong relationships with partners worldwide. His expertise, leadership, and vision make him the perfect fit for the role of Chief Commercial Officer.”
Ihor Zarechnyi, newly appointed CCO at Evoplay, added: “Having witnessed Evoplay’s development over the past few years, I am honoured to take on the role of Chief Commercial Officer at this vital time of expansion.
“We are keen to continue our upward trajectory by delivering fresh gaming experiences to more players than ever before, and I look forward to leading our commercial efforts as we continue to grow, innovate, and solidify our position as a market leader.”
The post Ihor Zarechnyi leads Evoplay’s commercial strategy as new CCO appeared first on European Gaming Industry News.
eSports
Sony’s INZONE Becomes Main Partner of VCT EMEA

Sony’s gaming gear brand, INZONE, has become the Main Partner and the Official Gaming Display Partner of VCT EMEA for the next two years.
The gaming gear brand has previously supported the VCT as the Official Headset Partner and currently sponsors two VALORANT teams: Fnatic (EMEA) and ZETA DIVISION (APAC).
The deal will see INZONE equip the coach rooms, practice areas and co-stream rooms with top-of-the-range INZONE M10S OLED monitors, giving players, teams and broadcast partners the opportunity to use and test the equipment. In addition, fans attending the Riot Games Arena in Berlin will also get the chance to try out the monitors at the 1v1 station in the fanzone during VCT EMEA showdays.
“INZONE has become a major player in the pro-gaming performance scene, so we’re delighted to bring them on board as a partner of VCT EMEA for the next two years. Their continued support of our esports scene and commitment to serving the evolving needs of the gaming community through cutting-edge technology makes this a truly exciting collaboration,” Daniel Ringland, Head of VALORANT Esports EMEA, said.
The post Sony’s INZONE Becomes Main Partner of VCT EMEA appeared first on European Gaming Industry News.
-
Australia7 days ago
Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices
-
BETANO7 days ago
Playson strengthens its footprint in Brazil with series of strategic partnerships
-
Eastern Europe7 days ago
GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp
-
Blueprint Gaming5 days ago
Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform
-
Africa6 days ago
Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa
-
Antonina Ivanova Head of Legal & Compliance at BGaming7 days ago
BGaming Secures Approval for Brazil
-
Australia6 days ago
Regulating the Game Announces Sportradar’s Donata Szabo as Third Conference Chair
-
HG Vora Capital Management LLC7 days ago
PENN Entertainment Confirms Receipt of Director Nominations