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SlotsMillion Launches new Player Protection Team Following Most Significant Year to Date
Global online casino operator SlotsMillion has further enhanced its industry-leading Responsible Gambling strategy with the launch of a new Player Protection team as it celebrates its most transformative and significant year to date.
During 2020-2021, SlotsMillion has completed a number of substantial projects while also continuing to build its customer base by providing games and fun with a focus on security and responsible gambling.
The award-winning operator split the B2C and B2B entities of the group, carried out a complete rebranding and launched an entirely new user interface in all its operating markets.
SlotsMillion also went live in Sweden, while significantly changing its offering to the UK market through a new welcome offer that has been well received by players. During the year, it continued its ambitious rollout of new content having added more than 1,000 new games.
It has now reaffirmed its commitment to social responsibility through the creation of its Player Protection team, which is a joint Anti-Money Laundering and Responsible Gambling function supported by a refined alert system. Through specialist focus, the division will further mitigate the risks connected to excessive spend and criminal spend, and ensure the goals of Responsible Gambling and keeping crime out of gambling remains at the core of our organisation. Further to this, the team coaches and trains the other operational departments, such as customer service, to make sure that RG is integrated into everyday customer interactions and customer facing teams remain alert to suspicious activity.
“The past year has been enormously ambitious and significant for SlotsMillion,” said Charles Gross, SlotsMillion’s CEO
“We have redefined our product, revamped our brand, and completely rethought the way we operate in an increasingly saturated market.
“It could even be said that it has been one of our most important periods in terms of reshaping our modus operandi, our objectives and paving the way to an entirely new phase marked by innovative projects and the recruitment of new talent to join our team in order to achieve our many goals.”
While it has been a year of change for SlotsMillion, which is licensed in Malta, the UK and Sweden, the group has sought to be led in its transformation by the strengths that have brought it such success since its launch.
At the heart of this is its pioneering RG strategy, and following the launch of the Player Protection team it now looks forward to further RG enhancements in the coming year as well as the introduction of the new SlotsMillion app.
“Responsible Gambling has been at the core of what we do and offer, even before the industry-wide changes that have come into play in the past years,” added Gross. “Despite RG always being at the core of our business, one of the main objectives this past year has been to refine and perfect our approach to Responsible Gambling.
“Even though we carried out a rebranding process, our core values have remained intact: to offer a remarkable online casino experience to players marked by the variety and quality of choice, and a customer-first approach in everything we do.
“We are proud to see that the hard work put into the last year has paved the way for a very promising future for the brand in which our capacity for innovation will continue shining while we keep working toward offering our players the best possible gaming experience.”
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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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