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Enter the Dutch market faster with Maxima Compliance’s certified DataVault solution
Operators and games providers can significantly reduce the time it takes to enter the newly-regulated Dutch market with Maxima DataVault’s Control Database solution.
The Control Database (or CDB – Controle DataBank for the Kansspelautoriteit) is a mandatory component of the platform for any B2C business wishing to obtain a licence to operate online games of chance and sports betting in the Netherlands.
The functionality is similar to that of other European DataVaults – including the French, Spanish and Danish SAFE – with the difference that the Dutch Control Database needs to be built to the unique specifications of the Dutch authority and be physically located in the Netherlands.
Maxima saves you months of research and internal development by providing a solution that integrates easily and quickly with your operator platform, is hosted on Dutch soil, and is fully managed on your behalf.
Maxima DataVault has been certified by an independent laboratory, authorised by the KSA, which means that you won’t have to pay to obtain your own CDB certification, nor waste precious time going through the certification process yourself.
The product is built by the industry experts behind Maxima Compliance, drawing upon unparalleled experience working closely with both regulators and gaming businesses.
Antonio Zanghi, CEO of Maxima Compliance, the company that has engineered the DataVault, said: “With our technical compliance consultancy services and our proprietary DataVault, we are taking operators and suppliers by the hand and walking them into the Dutch market in a fraction of the time that it would have taken them.
“As the market opens, in September, you will come across licensed operators that are entering a regulated European market for the first time. This has only been made possible by the support that Maxima has provided to them, by making their platforms compliant with Dutch regulations, and by integrating them to our DataVault.”
Filippo Ferri, Chief Commercial Officer of Maxima Compliance, added: “Online gaming operators and B2B gaming suppliers that are looking to enter the Dutch market should be reaching out to Maxima Compliance right now. If you want to be among the first operators to offer your services in this newly regulated market, our experience, support and DataVault solution are the quickest way to get there.
“It is also worth remembering that Maxima can provide a DataVault solution for all regulated markets that require one, including Denmark, Spain and the soon-to-be regulated German online gaming market. So, whichever European market you are looking to target, our combination of technology solutions plus technical and regulatory support will get you there faster.”
Maxima DataVault launched in May, providing a platform capable of receiving XML and JSON data from operators and game suppliers, and saving this data in the correct format required by local regulators across multiple jurisdictions.
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Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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