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Veloce Racing enters W Series with inaugural champion Chadwick

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London-based squad continues to expand racing roster by entering all-female, single-seater Formula 1 support series ahead of Austrian season-opener

Veloce Racing has announced its entry into the 2021 W Series Championship ahead of the highly anticipated curtain-raiser this weekend (26 June) at the Red Bull Ring in Spielberg, Austria. Alongside its flourishing Extreme E outfit and market-leading esports ecosystem, the organisation has successfully secured a second real-world motorsport franchise in another innovative series.

Reigning W Series Champion Jamie Chadwick will also drive for the London-based organisation in W Series, having already competed for Veloce Racing in the opening two rounds of the all-electric off-road SUV championship in Saudi Arabia and Senegal, securing a second-place finish in the latter.

The 23-year-old Brit will be partnered by Brazilian ace Bruna Alberti Tomaselli, who has made waves in the southern and central American motorsport arena. Noteworthy performances include a win and a subsequent fourth place overall in Brazil’s Formula Junior Championship in 2014 while she more recently recorded victories in one of the country’s leading GT series, Imperio Endurance Brasil.

Veloce joins the championship at an intriguing time. W series has assigned this season as a transitional period, while they make the necessary changes both on and off-track before making the switch to a fully team-based series in 2022.

Rupert Svendsen-Cook, Team Principal, Veloce Racing commented: “We’re delighted to be taking the next step on the Veloce journey and announcing our entry into the 2021 season of W Series. As a competition that showcases the very best female racers and consistently delivers top quality action, it is the perfect platform for Veloce as an organisation.

“Veloce has a passion for pushing boundaries, demonstrated by our thriving esports setup and pioneering Extreme E team, and entering the W Series is another significant step in marking us out as a forward-thinking, disruptive presence in the motorsport arena.

“I’ve worked with Jamie for many years now; she is our lead female in the Veloce Extreme E team and of course the reigning W Series Champion. Although still early in her career, she possesses a wealth of talent and when paired with Bruna Alberti Tomaselli the two will be an incredible force carrying the Veloce banner.”

Jamie Chadwick, Driver, Veloce Racing commented: “What amazing timing for us to make this announcement. Fresh off the back of our Senegal podium, it’s great to be able to sign for Veloce in W Series as well and keep things consistent with the team despite racing in two different championships.

“I’ve been working with Veloce and Rupert for a long time so I’m really looking forward to being able to carry our momentum from Extreme E into another series that I’m really passionate about. I’m also really excited to be working with Bruna. She obviously hasn’t raced in W Series before so can bring a fresh perspective to the team which will be really useful.

“Obviously I’d love to successfully defend my title but there’s a lot of really talented women on this grid so I know it won’t be easy. Of course, I’ll be giving it everything and be gunning for glory but it’s important to take each race as it comes and not get ahead of ourselves.”

Bruna Alberti Tomaselli, Driver, Veloce Racing commented: “Veloce is such a new and exciting team, I can’t wait to get started! The team may still be young, but they clearly have an excellent approach to racing and I think the importance of esports can’t be underestimated in the modern motorsport world.

“It’s going to be brilliant to drive with Jamie in my first season. As the first-ever W Series Champion, she’s clearly a very fast driver and it will be great to work with her and learn all I can.

“As there has been a year off from the championship, I think that will help me in adapting to the cars and the series. It isn’t as fresh in everyone’s mind as if they had been racing last year, so I’m hoping I’ll be able to get up to speed early in the season.”

The squad’s entry into the all-female single-seater category aligns perfectly with its gender equality ethos and was therefore a natural path of progression for Veloce and the next step on its journey into disruptive areas of the motorsport industry.

W Series is a gateway to inspire millions of young women around the world, not just in motorsport but in any industry where females are under-represented and where opportunities need to be more readily available.

Running in parallel to Veloce’s carbon offset efforts in Extreme E, the team will be working with carbon offset partner ALLCOT Group to measure, mitigate where possible, and offset their carbon footprint across the W Series season.

W Series gets underway this weekend at the Red Bull Ring in Austria (26 June), swiftly followed by round two at the same venue the following weekend (3 July). The championship fraternity then heads to Veloce’s home race of Silverstone two weeks later (17 July).

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DuelBits says UFC creator campaign delivers 122m verified video views

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DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”

The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.

According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.

DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.

Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.

“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.

“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”

The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Slotegrator now provides native app experience for iGaming platforms with PWA function

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Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains. 

The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play. 

Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.

After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.

“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”

Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc. 

Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.

Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.

When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open. 

Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.

Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.

The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Slotegrator now provides native app experience for iGaming platforms with PWA function

Published

on

slotegrator-now-provides-native-app-experience-for-igaming-platforms-with-pwa-function

Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains. 

The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play. 

Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.

After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.

“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”

Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc. 

Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.

Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.

When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open. 

Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.

Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.

The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on Americas iGaming & Sports Betting News.

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