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Online Sports Betting Market is Predicted to Hit USD 59,530.7 Million at a CAGR of 13.6% by 2026 – Report by Market Research Future (MRFR)

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According to a comprehensive research report by Market Research Future (MRFR), Online Sports Betting Market – Information by Sports, Type and Application – Forecast till 2026″ the market size is expected to grow from USD 24,988.4 million in 2019 to USD 59,530.7 million by 2026, at a compound annual growth rate of 13.6%

Market Scope:
The global online sports betting industry is projected to expand at a healthy rate during the forecast period. Factors such as increasing sports demand and eSports activity demand are expected to drive the market during the study period. The growing digital innovation has also provided new opportunities for the online sports betting industry. However, government constraints in some countries are likely to stifle global business growth.

Dominant Key Players on Online Sports Betting market covered are:

  • 888 Holdings PLC (UK)
  •  Flutter Entertainment PLC (UK)
  •  Bet365 Group Ltd (UK)
  •  Fortuna Entertainment Group (Netherlands)
  •  Churchill Downs Incorporated (US)
  •  Entain PLC (UK)
  •  DraftKings (US)
  •  Betsson AB (Sweden)
  •  Betfred Ltd (UK)
  •  Webis Holdings PLC (Isle of Man)
  •  Kindred Group PLC (Malta)
  •  Sportech PLC (UK)
  •  BetAmerica (US)
  •  HKJC Football Betting Limited (Hong Kong)
  •  Megapari (Cyprus)

Market USP exclusively encompassed:
Market Drivers
The rising demand for sports is propelling the global online sports betting industry forward. Sport is an important platform for achieving growth goals. Sport can make a major contribution to social integration and economic development in a number of geographical, cultural, and political contexts. Through their effect on social capital, trust, culture, and crime, sports can further foster capital accumulation, encourage market functioning, and strengthen institutions. These specific outcomes are mutually reinforcing. Furthermore, participating in sports helps players live longer and healthier lives, which contributes to lower obesity rates. Diabetes and high blood pressure tend to be less common in healthy people. The global eSports industry is expanding, with an increasing number of people participating as competitors or spectators. It is increasingly becoming one of the world’s most famous spectator sports. Modern sports-only websites, similar to the advent of traditional sports betting websites, now offer ways to bet on events and tournaments, as many will be betting on esports.

Regional Analysis
By region, the global online sports betting market has been segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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Europe led the online sports betting industry in 2019 with a volume of USD 12,146.2 million, and it is projected to hit USD 26,323.6 million by 2026 at a CAGR of 12.1%. With a market share of 48.6% in 2019, Europe is the largest contributor to Mobile Online Sports Betting. According to MRFR research, the rising sports spirit and zeal to watch sports in Europe are increasing day by day due to new game formats and gaming modes.

It has become a wide market for players and businesses like gambling and betting to place bets and enjoy themselves. Europe has had a presence of gambling and betting since the 1800s, but it has grown to the next level in recent years; with the adoption of smartphones and the evolution of technology, it is now very convenient to operate and play on the platforms provided by gambling industries.

Segmentation of Market Covered in the research:
The global online sports betting market has been segmented into sports type, type, and application.

Based on sports type, the global online sports betting market has been bifurcated based on the sports type into football, horse riding, cricket, tennis, baseball, volleyball, basketball, hockey, boxing, golf, racing, and others.

Based on application, the global online sports betting market has been divided into mobile-based and web-based applications for online betting. The web-based segment held a larger market share of 64.6% in 2018 and is anticipated to register a CAGR of 8.7% during the review period.

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Industry News
In February 2021, Betfred Ltd signed the Rugby League “Double” for 2021, with a one-year contract to become the Challenge Cup’s title sponsor, adding to its long-standing relationship with the Super League. The agreement also includes sponsorship of the Women’s Challenge Cup.

In February 2021, Kindred Group plc announced an alliance with the Quechan Tribe of the Fort Yuma Indian Reservation to gain market access in California and Arizona. The deal, which spans ten years and has an extension clause at the end, allows the Group to offer both online and retail store betting, as well as iGaming. The launch in California and Arizona is contingent on the introduction of local legislation.

In March 2021, Dish Network and DraftKings announced a partnership to offer DraftKings sportsbook and daily fantasy experiences directly to DISH customers nationwide.

In January 2021, Churchill Downs Integrated rebranded its BetAmerica Sportsbook and iGaming platform as ‘TwinSpires.’

In May 2020, Flutter Entertainment PLC successfully purchased the stars group under its banner.

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COVID-19 Impact on the Global Online Sports Betting Industry
The outbreak of novel coronavirus has had an effect on many industry verticals, including manufacturing, from raw material production to finished product delivery. On the other hand, in order to monitor the spread of deadly virus, government institutions around the world placed limits on various sporting activities. Owing to an increase in the number of COVID-19 cases worldwide, scheduled events such as the English Premier League, Serie A in Italy, La Liga in Spain, Super Lig in Turkey, and Major League Soccer in the United States were canceled or postponed.

Related Reports
Global Online Gambling Market Research Report: By Game Type (Betting, Casino, Poker, Lottery, Online Bingo, and others), Device Type (Desktop and Mobile), End-user (Gambling Enthusiasts, Social Exuberant and Dabblers) and Region (North America, Europe, Asia-Pacific, Middle East, and Africa and South America) – Forecast till 2027

Global Sports Analytics Market Research Report: By Sport (Football, Cricket, Baseball, Basketball, others),  By Type (On-Field, Off-Field), By Component (Solutions, Services), By Deployment Model (On-Premise, Cloud), By  Application (Player Analysis, Team Performance Analysis, Video Analysis, Health Assessment, Data Interpretation and Analysis, Others), By Region (North America, Europe, Asia Pacific, Middle East, and Africa, South America) – Forecast till 2027

Global Sports Technology Market Research Report: Information by Sports Type (Baseball, Basketball, Cricket, Ice Hockey, Tennis, Soccer, and Rugby), Technology (Devices (Wearables, Digital Signages, Cameras), Smart Stadium (Stadium & Public Security, Building Automation, Event Management), Statistics & Analytics, Esports (Ticketing & Merchandising, Sponsorship & Advertising, and Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2027

Global Mobile Gambling Market Research Report: By Type (Casino, Betting, Poker, Lottery, Online Bingo, and others), End-User (Gambling Enthusiasts, Social Exuberant and others), Region (North America, Europe, Asia Pacific, and the Middle East & Africa and South America) – Forecast till 2027

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About Market Research Future:
Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.

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Hacksaw Gaming and DraftKings Score Again in Ontario

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2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.

DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.

Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.

“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.

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Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

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David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

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From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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Canada

iGaming Ontario Seeks Proposals for a Centralized Self-exclusion Solution Until April 24, 2024

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iGaming Ontario (iGO) is currently seeking proposals for Ontario’s centralized self-exclusion solution for igaming from now until April 24.

Partnering with iGO on this multi-year project offers a unique and exciting opportunity for forward-thinking and innovative organizations prepared to make a lasting positive impact on the igaming landscape in Ontario. Interested organizations can visit iGaming Ontario’s dedicated procurement page on MERX to review all NRFP details and prepare their submissions for this high-profile initiative.

The successful bidder will develop a system that:

  • Integrates seamlessly with all Ontario igaming operators’ systems, including Ontario Lottery and Gaming Corporation (OLG)’s igaming site.
  • Provides anyone 19+ with easy access to create and manage their self-exclusion profile.
  • Implements Know Your Customer (KYC) identity verification, registration, renewal, and reinstatement processes that are intuitive, simple, and offer supporting information.

How to Participate in the Bidding Process?

The Centralized Self-Exclusion (CSE) Solution, along with other iGO current and past bid opportunities, can be found on iGO’s MERX page.

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Have a question?

Use the question and answer tool provided on iGO’s MERX page to submit any questions you might have. Please note that iGaming Ontario will only entertain questions about open bidding opportunities in accordance with government directives.

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