eSports

BLAST Premier and Bondly Team Up to Launch NFTs Featuring Chickens Synonymous with Counter-Strike

Published

5 years ago

June 11, 2021

George Miller

Reading Time: 2 minutes

Partnership delivers gamified, collectable, affordable and carbon-positive NFTs to esports community

Esports tournament organiser BLAST Premier and Bondly, the premiere NFT solutions provider, have teamed up to launch a fun, affordable and gamified collection of NFTs featuring original artwork of chickens synonymous with Counter-Strike.

BLAST’s first NFT chicken-themed collection goes on sale on Tuesday, June 15. Powered by the Bondly platform, BLAST NFTs start at $18 USD. Through June 14, esports fans can sign up at (www.blastchickencoop.digital) to receive an exclusive BLAST founder’s edition NFT in a digital wallet.

Chickens are a popular and jovial reference point for Counter-Strike – becoming the unofficial animal and adopted pet of the game. BLAST and Bondly have taken this iconic and prevalent part of the Counter-Strike universe and created a digitalised offering that resonates with the esports and NFT community.

BLAST has created two teams (Team Red and Team Blue) of three chicken characters each with their own distinct personality. Through Bondly’s gamification process, the chicken NFT owner has the ability to upgrade it by blending multiple NFTs using BondSwap. In addition, users can choose their favourite character, collect an entire team or hold onto their best and rarest chicken NFTs through gamification.

Bondly utilises Polygon (MATIC) Proof-of-Stake (PoS) mechanism that allows for the safe, accessible and environmentally friendly creation, integration and purchase of NFTs – making for digital artwork collectibles that are available to everyone. Every chicken NFT created through this process will be carbon positive.

Faye Marlborough, Head of Merchandise for BLAST, said: “When we approached the idea of making available a range of collectable NFTs, we wanted to ensure we were creating something that was fun, accessible and affordable – while ensuring these collectables are more than just a product but an experience. We’re excited to work with Bondly to help navigate us through our first venture into NFTs, their technology and expertise will ensure a simple, environmentally aware and enjoyable introduction into the world of NFTs for our community.”

Jack Flaherty, CEO of Sports at Bondly, said: “BLAST’s chicken-themed NFTs developed by Bondly, extends the fan’s feeling of competition beyond the tournament through buying, collecting, and trading of our gamified NFTs. Combining our design studio and proprietary technologies, we have created the first ever NFT swap-based gamification experience for esports fans.”

Bondly was the first to go to market with unique products in partnership with influencers and musicians and collaborations with gaming/collectibles creators. Bondly created and distributed YouTuber/ Influencer Logan Paul’s first-ever limited-edition series of NFT collectibles for fans, selling out in only 30-minutes. Lewis Capaldi, two-time BRIT Award Winner with 15 Billion streams and chart topping hits worldwide, partnered with Bondly and quickly sold out his Big Fat Sexy Card Collection (NFT), with the vast majority purchased by a non-crypto audience. Singer/songwriter PelleK quickly sold out the first-ever NFT music album using Bondly’s core product, BONDSwap.

BLAST Premier is a global Counter-Strike tournament series that unites all major CS:GO events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line, where the best teams and players will compete.

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

2 days ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

3 days ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

4 days ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.