Latest News

Low6 launches UltimateFan ahead of The 2020 UEFA European Football Championship

Published

5 years ago

June 10, 2021

George Miller

Reading Time: 2 minutes

Free to play app combines fantasy football and pack openings

Low6 launches UltimateFan, a fantasy football subscription-based app for The 2020 UEFA European Football Championship.

The new and exciting mobile application, which is free to play, combines pack openings, fantasy football and non-fungible tokens. Cash prizes worth £125,000 can be won throughout the Championships.

UltimateFan releases pack drops which reveal players in the form of cards for users to build and manage their lineups. Cards are then graded in terms of player abilities, with players ranked as either Gold or Base. Users will use the cards to create lineups which earn points based on real life player and team performances. If a user is unhappy with their cards, they can then trade their cards through our UltimateFan marketplace with others on the platform.

For those committed to getting the winning squad, UltimateFan+ subscription packages are available in Gold and Silver which guarantee a certain number of gold players per pack drop.

Jamie Mitchell, Low6 co-founder, said: “We believe that UltimateFan is the next iteration of fantasy sport. The excitement of pack openings coupled with fantasy team selection and management make UltimateFan a game not to be missed this championship.”

As seen through its partnerships with the YouTube and Instagram influencer community, ‘live pack openings’ and player pack games have proved to be very popular among next-gen sports fans. By ensuring that UltimateFan takes a community-led approach, Low6 believes that it can capture the attention of millennials and Generation Z sports fans.

“We paired the excitement and thrill you feel when you open up your EA Sports FIFA packs with the ever-so popular Fantasy Football game,” added Josh Turk, CMO of Low6.

“Fan-first experiential gamification is the founding building block to all games/apps we create, driving community-led acquisition through shared passion among our user base.”

The release of UltimateFan will build upon Low6’s successes in the last year, with the company amassing more than 160,000 new users already – growth which has largely been driven by the flagship Picks product released during the last football season.

Due to run parallel with UltimateFan during the UEFA EUROs this month, Low6’s Weekly7 – in collaboration with Uber Eats UK – plans to keep players engaged with a £5 voucher and a chance to win £1,000,000 in their free score predictor contest.

Meanwhile UFC Picks – the official UFC pick’em app of the UK and Ireland – has remained popular for avid MMA fans as they seek to compete in a £5,000 free-to-play pick’em contest for each major UFC event this year.

Premium sportswear brand Castore is the headline sponsor of UltimateFan. UltimateFan+ Gold subscribers enjoy a 30% discount on their next order and Silver subscribers a 15% discount.

AWS

BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth

Published

2 minutes ago

July 14, 2026

Wladimir P.

boyle-sports-adds-65-hires-to-belgrade-tech-hub,-targets-further-growth

BOYLE Sports is expanding its Serbia-based technology hub after hiring just over 65 people in the past 12 months, the company said on 14th July, 2026. The hires are based in Belgrade and support BOYLE Sports’ next phase of development as an omni-channel betting operator.

BOYLE Sports said it aims to increase headcount in Serbia by an additional 30% over the next few months. The company positioned the hub as a way to access experienced developers with gaming industry knowledge, as it continues to build out its technology capability.

Jim Parkins, Chief Technology Officer at BOYLE Sports, said: “Serbia gives us access to exceptional technology talent, with the development experience and gaming-sector knowledge we need to support our continued growth. We have been deliberate in how we have built the team, and are delighted with the calibre of people on board.

“AI is changing how technology teams work and we are embracing that while simultaneously continuing to invest in people, because the strongest businesses will be those that combine smart technology with talented teams who know how to apply it.”

The Serbia expansion follows BOYLE Sports’ recent announcement of a partnership with AWS, which the company said is intended to bolster its technology stack and support growth across the markets where it operates.

The post BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Betano

Betano betting data favours Argentina and France to reach World Cup final

Published

2 minutes ago

July 14, 2026

Wladimir P.

betano-betting-data-favours-argentina-and-france-to-reach-world-cup-final

Kaizen Gaming has released betting data from its Betano sportsbook indicating users are backing Argentina and France to reach the World Cup final. The company said the data was extracted on the morning of 13 July 2026 across 18 markets, excluding the UK.

In Betano’s “To Qualify” market for the semi-finals, Kaizen said 71% of users backed Argentina to qualify over England. France was a stronger favourite in the same market, with 79% of users expecting France to beat Spain.

Kaizen also shared player scoring selections for the semi-finals. It said Kylian Mbappe was backed by 60% of players to score in the first semi-final, while Lionel Messi led the “any time” scoring selections in the second semi-final at 34%.

For England’s match, Kaizen said users were backing Jude Bellingham to score (28%), ahead of captain Harry Kane (20%). The company noted that “The international data sources may vary according to betting option availability per market.”

The post Betano betting data favours Argentina and France to reach World Cup final appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Aviatrix expands in Brazil with Flutter brand Betnacional

Published

2 minutes ago

July 14, 2026

Wladimir P.

Aviatrix has strengthened its position in Brazil after going live with Betnacional, one of the country’s leading online betting and gaming brands, and part of Flutter Entertainment.

The partnership brings Aviatrix’s classic crash game, which has rapidly become a fan favourite in Brazil, to Betnacional players for the first time.

Frederico Cunha, Head of Games at Flutter Brazil, said: “Our strategy is centered on building a gaming portfolio that reflects the evolving preferences of Brazilian players. By continuously introducing innovative and high-quality content, we strengthen the overall player experience and reinforce Betnacional’s position as one of Brazil’s leading entertainment platforms. The addition of Aviatrix is another step in delivering on that commitment”.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Brazil continues to be one of the most important markets for Aviatrix, and going live with Betnacional is a major milestone for us. Betnacional is one of the leading brands in the country and this partnership is a strong endorsement of the momentum Aviatrix is building in Brazil. We are excited to bring Aviatrix to even more players in the country.”

The launch with Betnacional marks another major step in Aviatrix’s Brazilian expansion, following the company’s certification for Brazil’s federal regulated market. To find out more, please visit: www.aviatrix.bet.

The post Aviatrix expands in Brazil with Flutter brand Betnacional appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.