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Enteractive celebrates 10 years of partnership with Betsson

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Player engagement campaigns have positively impacted brand loyalty

Enteractive, the leading reactivation and retention partner for the iGaming industry, this week celebrated ten years of working with Betsson Group to unlock additional revenue streams and increase the love and loyalty for Betsson brands through truly personalised player engagement.

Enteractive first started working with Betsson Group in 2009, and over all these years, the company’s scalable personalisation services have reactivated players to Betsson Group brands across Europe and around the world.

Over the cumulative ten years of partnership activity, Enteractive has talked to over 1.6 million Betsson players, from 5.1 million calls attempts, generating a net revenue of approximately €100million. An incredible 2.4 million minutes have been spent by Enteractive agents talking directly to Betsson Group’s players.

Enteractive CEO, Mikael Hansson, marked the occasion, Friday, at Betsson Group HQ in Malta,  presenting a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as to the operator’s CRM team.

The company’s real two-way conversations with players have personalised audience engagement since the very start, and have constantly set best practice standards in the CRM field. In 2017, Enteractive was the first company to combine technology with a human touch to give operators full dashboard control through secure API integration to their various player databases.

Svensson commented, “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership. Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues.”

Hansson said, “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector. The many years of player engagement is testament to the success of our unique approach to personalised CRM.  We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”

Enteractive has more than twelve years experience in player reactivation and retention, and is in the top four traffic generators globally for the iGaming sector.

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Duelbits launches Tap Trading, a live Solana price-prediction casino game

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Duelbits has launched Tap Trading, a new chart-based casino game that lets players wager on short-term movement in Solana (SOL) price data. The company said the game is now available globally on the DuelBits platform.

Tap Trading shows a continuously updating chart tracking SOL’s live price. Players wager on whether the price will move up or down over 10-second intervals, with the company stating successful predictions can pay “up to 40x” the original stake.

Duelbits positions Tap Trading as distinct from crash games and prediction markets, framing it as a real-time, rapid-cycle format built around market data rather than simulated outcomes. The operator also said the game is optimised for mobile and supports multiple currencies.

To support the launch, Duelbits said it is rolling out an acquisition and awareness campaign aimed at crypto-native audiences, including partnerships with creators and KOLs, social media activations, community initiatives and streamer collaborations.

Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “Tap Trading represents a significant step forward in how players interact with market based gaming experiences.

“With Tap Trading we created a product that feels familiar to crypto traders while remaining accessible and entertaining for casino players. We’re continuing to push the boundaries of what’s possible in crypto gaming, reinforcing Duelbits’ position as a leader in product innovation and delivering unique experiences that players won’t find anywhere else.”

The post Duelbits launches Tap Trading, a live Solana price-prediction casino game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GGPoker brings back $1M Go for Gold promo for Spin & Gold players

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GGPoker is bringing back its $1M Go for Gold promotion for Spin & Gold players starting June 12, with $1,000,000 in additional prizes available while supplies last, the operator said.

The promotion applies to all 3-Max and 6-Max Spin & Gold tournaments. At the start of each tournament, the prize multiplier wheel determines that game’s prize pool. Players then earn a “stamp” for each different multiplier they hit, with 3-Max and 6-Max stamps treated as interchangeable equivalents.

A player becomes eligible for an instant cash prize after collecting five different multiplier stamps, with prizes worth up to $10,000 per completed card, according to GGPoker. After opening a prize, players can begin collecting a new set of stamps 24 hours after the moment they collected the first stamp of the previous run.

“Spin & Gold games are already some of the most exciting formats we offer, but our $1M Go for Gold promotion turns the dial up to eleven,” said Paul Burke, Head of Public Relations at GGPoker. “Our community loved this promotion last year, and we couldn’t wait to bring it back. We’re thrilled to give our players another chance to turn spins into up to $10,000 in extra cash, simply by hitting the multipliers!”

GGPoker has also linked the promotion to its broader $14M June Giveaway, with full terms and conditions available on the operator’s promotional page.

The post GGPoker brings back $1M Go for Gold promo for Spin & Gold players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Yaspa takes AI Solutions Provider and Safer Gambling Supplier at EGR B2B Awards 2026

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Fintech supplier wins two categories at the 3 June ceremony in London, with judges citing its Intelligent Payments platform and open-banking approach.

Yaspa won two categories at the EGR B2B Awards 2026 on 3 June, taking home AI Solutions Provider and AI Solutions Provider at the ceremony in London.

The EGR B2B Awards, held this year at the HAC, recognise suppliers across the iGaming industry. In awarding the AI Solutions Provider trophy, judges said: “Yaspa has demonstrated a highly credible, research-backed, and socially responsible innovation that uses AI to address one of the industry’s toughest challenges: linking financial well-being with gaming behaviour. Yaspa’s Intelligent Payments platform combines technical depth, regulatory alignment, and real-world performance metrics, making it a standout entrant for categories focused on AI innovation, data analytics, or responsible gambling enablement.”

For Safer Gambling Supplier, the judges added: “Yaspa has delivered a strong and innovative submission focused on financial vulnerability and demonstrating a great take on open-banking’s ability to link to at-risk indicators. Intelligent Payments is well aligned to current affordability challenges and provides useful research validation.”

James Neville, CEO of Yaspa, said: “To win not one but two awards at the coveted EGR B2B Awards is an incredible achievement and testament to the great work the whole Yaspa team has done from the company’s inception to now.

“The recognition by the industry of how our technology is using AI to make gambling safer shows the direction the market is heading and how we are leading the technological innovation in this space, from the front.”

Yaspa said the wins follow a period of growth over the past 18 months, including a $12m investment round in July led by Discerning Capital. The company also referenced the opening of a new Atlanta office in the US and a tech hub in Leeds, UK, in August 2025.

The post Yaspa takes AI Solutions Provider and Safer Gambling Supplier at EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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