Latest News

Jason McAteer Signs with LV BET as UK & Ireland Brand Ambassador

Published

5 years ago

on

June 7, 2021

By

George Miller

Reading Time: 2 minutes

LV BET has welcomed former Liverpool and Republic of Ireland football star Jason McAteer as a brand ambassador for the UK and Ireland markets.

McAteer, who appeared at the 1994 and 2002 FIFA World Cups for Ireland and won 52 caps for his country, will provide expert insight and match previews exclusively via LV BET’s channels, beginning with UEFA Euro 2020 and then throughout the 2021-22 season.

McAteer will also share experiences from his more than 400 career appearances at the likes of Liverpool, Bolton Wanderers and Sunderland with LV BET through a series of interviews that will be seen on the bookmaker’s blog and on social media.

Milestones include his memorable goal against the Netherlands that secured Ireland’s place at the 2002 World Cup as well as appearing for Liverpool in the 1996 FA Cup Final alongside the likes of Robbie Fowler, Steve McManaman and John Barnes during a four-year spell with the team he supported as a boy.

McAteer said: “This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating. It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season.”

McAteer’s cooperation with LV BET as an ambassador will focus primarily on the operator’s social media channels and in association with its sponsorships. Fans of the former player, Ireland and his former clubs can look forward to a wide range of activations in the coming year.

LV BET operates across Europe with a number of sponsorships and sees this ambassador partnership with McAteer as part of its strategy to grow in both the UK and in Ireland especially.

Marcin Jablonski, COO of LV BET explained: “Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years. Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international.

“Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership. Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness.”

LV BET boasts a sportsbook product with a wide range of pre-event and in-play markets to choose from as well as plenty of games for players to enjoy.

The operator is the official betting partner of England’s Vanarama National League, in a deal that is now into its second season. LV BET has previously sponsored the German national team in ice hockey and Kölner Haie, a team from the Deutsche Eishockey League. In Poland, the bookmaker is the main sponsor of Wisla Krakow and Slask Wroclaw, and previously sponsored the European Volleyball Championship – EuroVolley Poland 2017.

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Latest News

Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature

Published

10 minutes ago

on

February 11, 2026

By

Master Editor

Vegangster has introduced lootboxes as a native platform feature, giving operators a new way to drive player engagement and generate additional revenue. Early adopters are already seeing a noticeable share of total GGR coming from this mechanic

Unlike third-party game integrations, Vegangster lootboxes are fully embedded into the platform. Operators retain direct control over configuration, performance logic, and lobby placement, and the feature operates on a significantly lower revenue share than third-party game content.

“Brands already using lootboxes are generating between 5 and 7 per cent of their total GGR from lootboxes within the first month,” said Michael Oziransky, CPO at Vegangster.

The lootbox mechanic follows a model familiar from video games. Players purchase a lootbox for a fixed price and receive a reward based on predefined probabilities. Depending on chance and configuration, the reward may exceed the value of the initial purchase.

Operators define how lootboxes work at both the technical and commercial levels. Prize types, win probabilities, and RTP logic are set directly within the platform, allowing lootboxes to support different use cases, player segments, and commercial strategies. Rewards can include cash, digital items, NFTs, physical prizes, or other operator-defined assets.

Once a reward is received, players can keep it or sell it back for cash. This keeps the player flow simple and transparent, while giving operators multiple ways to structure value and payouts.

Operators can use lootboxes in promotional campaigns, offering lootbox free spins to players, affiliates, or other partners. Different lootbox configurations can support different goals, from player acquisition to retention.

Lootboxes are the first in a series of platform-native mini-games rolling out through 2026. The upcoming releases will include quick, session-based mechanics inspired by crash games, alongside new social engagement features.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press Contact

Romans Kozlovskis

[email protected]

Affina Partners

Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

Published

1 hour ago

on

February 11, 2026

By

Wladimir P.

Affina Partners has officially launched Alawin, a new iGaming brand that brings the spirit of medieval legends and timeless storytelling into a fully integrated, multi-vertical gaming platform.

Created with both players and affiliate partners in mind, Alawin combines immersive design, diverse content, and powerful loyalty mechanics to deliver an engaging experience built for long-term growth.

A Gaming Journey Inspired by Classic Tales

Alawin transports players into a world of mystery and adventure, where every session feels like the start of a legendary quest. From spinning slots to exploring live casino tables, chasing jackpots, or placing bets across dynamic sports markets, the experience unfolds like a story filled with hidden rewards and unexpected discoveries.

Drawing inspiration from classic folklore, the platform captures the sense of uncovering fortune beyond palace doors — only here, the adventure begins the moment players land on the website.

The Affina Partners Team commented:

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every session is designed to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model built for long-term partner growth.”

A Unified Multi-Vertical Platform

Alawin integrates multiple gaming verticals within one seamless ecosystem, offering:

Casino & Live Casino
Progressive and Network Jackpots
Sports & Live Betting
Virtual Sports
Top Games by Country, highlighting regionally popular titles

This unified structure ensures a streamlined user experience while catering to diverse player preferences across key markets.

Reward-Driven Mechanics Designed for Retention

To boost engagement and retention, Alawin incorporates interactive gamification tools, including:

Challenges – Players complete tasks to earn coins
The Shop – Coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
Casino & Sports Tournaments – Featuring substantial prize pools to drive competitive play

These mechanics are designed not only to increase player lifetime value but also to deliver measurable performance results for affiliate partners.

Built for Scalable Partner Growth

With a distinctive brand identity, story-driven positioning, and strong reward infrastructure, Alawin is built to support scalable acquisition and sustained engagement across multiple markets.

Affina Partners is now inviting affiliates to promote Alawin and introduce players to a gaming experience where adventure begins from the very first click.

About Affina Partners

Affina Partners is a global affiliate program focused on strategy, market insight, and long-term collaboration. By combining international expertise with deep local market understanding, the company helps affiliates grow smarter and achieve stronger performance within the iGaming sector.

Its expanding portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands recognized for refined design, engaging user experiences, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners transforms partnerships into measurable success.

Affina Partners — where every partnership begins with ambition and ends in success.

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