Latest News
Abios Extends Coverage for FIFA
As FIFA has grown in popularity, so has the demand for live-data. The quick gameplay and the resemblance to football has made FIFA a popular beginner-esports for both viewers and punters, which has driven the interest of betting operators and media publishers alike. Due to the increased customer demand, Abios has extended its coverage for FIFA to both live-and pregame data.
Live football was put on halt due to the pandemic, resulting in a spike in popularity for esports games such as FIFA. The game, which is developed by EA Sports, reached a record-breaking number of viewers during the FIFA 21 Challenge. The one-day event experienced an average per-minute viewership of 254k viewers, putting it on par with popular esports titles such PUBG, Rocket League and Rainbow Six Siege. FIFA seems to have kept up its high engagement and viewership, making it all the more lucrative for sportsbooks and media publishers. Due to the popular demand, Abios has extended its coverage for FIFA to both live-and pregame data.
“We have high expectations on the continued development of FIFA as a proper esports. It has since the pandemic become abundantly clear that games based on real sports are a tremendous bridge between regular sports fans and esports. Even though regular football is back on track, we believe that FIFA still holds its place as a filler product and sport for those who can’t wait for the next match. We look forward to continuing to improve our FIFA coverage and data quality through official data partnerships with the tournament organisers.”
Oskar Fröberg, CEO at Abios
Live Data Coverage
Live and pregame data will be obtainable for all tournaments in Tier 1, 2 and 3 in FIFA. This includes popular tournaments such as LigaPro, FIFAe World Cup and 2021 FIFAe Nations Cup. Additionally, there are several new data points including stoppage times, scores and half times. More will be added continuously, such as ball tracking, which is currently in beta.
Computer Vision
Abios collects live data by using state-of-the-art machine learning algorithms, computer vision (CV). The algorithms extract and analyse data in milliseconds by using object tracking, object detection and segmentation models on images from streams. After collection, the data gets further verified and cleaned by the algorithms, ensuring our customers get the latest and most accurate data.
Implementation
Live data for FIFA can now be implemented into any and all esports projects. Extensive development documentation and test environments are available to ensure that the process runs as smoothly as possible.
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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