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eNASCAR, ASUS Renew Gaming Hardware Partnership for the 2021 Season

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eNASCAR and ASUS announced a renewed partnership for the remainder of the 2021 season for NASCAR’s premier sim racing esports series, the eNASCAR Coca-Cola iRacing Series. As part of the agreement, ASUS will continue as the “Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series” for a second consecutive year. In its 12th season, the eNASCAR Coca-Cola iRacing Series is the pinnacle of motorsports esports, featuring 40 of the world’s top sim racers in the most environmentally accurate racing experience.

“ASUS is a major supporter of the sim racing community, and they are experts in delivering top tier products to PC gamers and sim racers around the globe,” said Nick Rend, managing director of gaming and esports, NASCAR. “The eNASCAR Coca-Cola iRacing Series features the most elite sim racers in the world and this partnership can deliver the equipment they need to compete at the highest level.”

Through the agreement, ASUS will market its Republic of Gamers (ROG) product line during in-race broadcasts and on social media. This season, ASUS will also be introducing an ROG-themed paint scheme that will be featured on sim racing vehicles. ASUS produces innovative gaming hardware that provides gamers with leading performance, premium features, superior durability, and stylish design. Since 2006, ROG has played an active role in the global gaming community through partnerships at events and with gaming personalities as well as organizations.

“Following the success of the 11th season of the eNASCAR Coca-Cola iRacing Series, we’re excited to continue our partnership with eNASCAR and bring sim racing to even greater heights at both in-person and virtual competitions,” said Kelvin Jeon, brand marketing manager at ASUS North America. “As the ongoing Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series, ASUS is dedicated to providing both spectators and sim racers with world-class experiences on the track and beyond!”

Established in 1989, ASUS is a multinational company known for producing the world’s best motherboards and high-quality personal computers, monitors, graphic cards, routers and other technology solutions. Today, ASUS is dedicated to innovating, designing and building next-generation technology in order to provide incredible experiences that enhance the lives of people everywhere. From robust ASUS Education solutions in physical and virtual classrooms to powerful ProArt devices in movie studios and home offices, ASUS goes above and beyond the status quo to reimagine today’s smart life. The latest innovations from ASUS include world record-setting motherboards such as the Maximus XIII Apex, ultra-fast and smooth Wi-Fi 6 connectivity with the gaming-ready RT-AX82U router, and unrivaled gaming hardware performance in products like the ROG Phone 5 and ROG Swift 360 Hz monitor.

The eNASCAR Coca-Cola iRacing Series is the longest running officially sanctioned esports racing series. The series features some of the world’s best sim racers competing for more than $330,000, one of the richest payouts in esports racing competition. The elite series features NASCAR and professional esports teams, including those established by NASCAR Cup Series drivers William Byron, Austin Dillon and Denny Hamlin.

NASCAR has also teamed up with partners such as Coca-Cola, iRacing, ASUS, and more to build one of a kind simulators for the upcoming Coca-Cola 600 on Sunday, May 30 (FOX, 6:00PM ET) as part of the organization’s NASCAR Salutes program. Visitors to the NASCAR Salutes Together with Coca-Cola iRacing experience located at Charlotte’s Fan Zone will have the chance to race their way to the top of the leaderboard all weekend. After the weekend, NASCAR Salutes Together with Coca-Cola will be donating all four simulators to the USO. The USO will designate two bases to house these simulators to provide military service people and their families a unique way to experience the thrill of NASCAR & iRacing.

The eNASCAR Coca-Cola iRacing Series will be back in action at 9:00PM ET on June 22 at virtual Pocono Raceway on eNASCAR.com/live.

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Berkley Egenes

Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events

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Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.

At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.

Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.

Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.

In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.

In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.

“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.

“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.

The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.

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St8 extends Wazdan content distribution into Ontario

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St8 has extended its partnership with slot supplier Wazdan into Ontario, adding the supplier’s content to St8’s aggregation platform for operators in the Canadian province.

Under the agreement, St8 has integrated a selection of Wazdan slot titles for Ontario operators, including Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition and Mighty Wild™: Gorilla. The roll-out also includes Wazdan mechanics such as Cash to Infinity™, Sticky to Infinity™ and Hold the Jackpot™.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

“Wazdan consistently develops high-performing content backed by innovative engagement features, and we are pleased to further strengthen our offering for operators in one of North America’s most important regulated regions.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

“Wazdan goes above and beyond for our partners by delivering intuitive products that focus on the quality of the user’s experience, and St8’s platform provides an excellent route for our content to reach more operators and players. It has been a very rewarding process so far, and we look forward to building on this momentum together.”

The post St8 extends Wazdan content distribution into Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrzej Hyla Chief Commercial Officer at Wazdan

St8 extends Wazdan partnership into Ontario

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Casino games aggregator and full-service technology provider St8 has expanded its partnership with Wazdan into Ontario, further strengthening its premium content offering in one of North America’s leading regulated markets.

Through the extended agreement, St8 has integrated a selection of Wazdan’s top-performing slot titles for operators in Ontario, including Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition and Mighty Wild™: Gorilla. The partnership also brings Wazdan’s renowned engagement-driven mechanics to the market, including Cash to Infinity™, Sticky to Infinity™ and Hold the Jackpot™.

Wazdan has built a strong reputation through its combination of high-performing games, innovative mechanics and player engagement features. Its focus on creating memorable gameplay experiences aligns closely with St8’s approach to delivering premium content through a seamless aggregation platform.

The Ontario expansion marks the latest step in the ongoing collaboration between the two companies as St8 continues to evolve its content portfolio and support operators with games that deliver strong performance across competitive markets.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

“Wazdan consistently develops high-performing content backed by innovative engagement features, and we are pleased to further strengthen our offering for operators in one of North America’s most important regulated regions.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

“Wazdan goes above and beyond for our partners by delivering intuitive products that focus on the quality of the user’s experience, and St8’s platform provides an excellent route for our content to reach more operators and players. It has been a very rewarding process so far, and we look forward to building on this momentum together.”

The post St8 extends Wazdan partnership into Ontario appeared first on Americas iGaming & Sports Betting News.

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