Canada

BIG3 Announces SuperDraft As First-Ever Daily Fantasy Partner

Published

5 years ago

May 27, 2021

BIG3 announced a first-of-its-kind partnership to make SuperDraft, the daily fantasy partner of Caesars Entertainment, the first-ever Official Daily Fantasy Partner of the league. As part of the exclusive deal, SuperDraft will become the presenting sponsor of the 2021 BIG3 draft, which will be renamed the 2021 BIG3 SuperDraft. The season will tip off on July 10, 2021, at Orleans Arena in Las Vegas, NV with 10 weeks of action-packed games.

The partnership gives BIG3 the ability to offer daily fantasy contests for every game that feature SuperDraft’s player-friendly Multiplier Mode, as well as free betting in its Free SportsBook app. Daily fantasy strategy segments will be integrated into each game broadcast and the Multiplier Mode will be featured on each player’s stat lines.

SuperDraft will provide Fantasy 101 educational broadcast segments as well as in-arena activations. For fans sitting courtside, one-of-a-kind games will be available, giving more opportunities for fans to win. BIG3 players and coaches will also become brand ambassadors for SuperDraft across linear and digital media.

“It’s been a long-term goal of ours to introduce fantasy drafts into the BIG3. As a dynamic, fast-paced league always looking to innovate the fan experience, bringing in SuperDraft was a no-brainer,” said BIG3 Co-Founders, Ice Cube and Jeff Kwatinetz.

“SuperDraft couldn’t be more suited for the BIG3 family. They bring an extra edge to the game of daily fantasy and our league recognizes that special ‘it’ factor. The wide variety of gaming and technological features sets SuperDraft apart and their entrepreneurial spirit makes them a perfect fit with our league. It’s a pleasure to officially announce this long-awaited partnership with one of the industry’s best and rising companies,” said Chris Hannan, BIG3 CEO.

“The BIG3 is the ideal partner for our first sports league sponsorship and will continue driving our growth during the summer months. We also wanted a partner who would allow us to be our unique selves and be actively involved in how we plan to engage and reward BIG3 fans for their fandom,” said Steve Wang, Founder and CEO, SuperDraft, Inc. “Whether BIG3 fans want to be part of the action by playing our fantasy sports app or by making picks with our free sportsbook, we are thrilled to be integrating our gameplay experiences into the live broadcast and provide serious entertainment value for all of their fans.”

BIG3 is the official creator of the new global sport FIREBALL3, and is returning for its fourth season this summer. Known as a ground-breaking league that focuses on innovation, BIG3 implemented notable rule changes following the 2019 season, including lowering the minimum age of athletes from 27 to 22, opening the league to all nonprofessional and professional athletes that want to try out, and a first-of-its-kind “Bring the Fire” rule that allows teams to challenge one foul per half resulting in an in-game one-on-one.

affiliate marketing

CasinoCanada partners with LolaJack Casino to expand Canadian visibility

Published

19 hours ago

June 2, 2026

GamingAmericas.com

casinocanada-partners-with-lolajack-casino-to-expand-canadian-visibility

CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

Ben Wood CCO at Playson

Playson strengthens North American footprint with Caesars Entertainment partnership

Published

20 hours ago

June 2, 2026

GamingAmericas.com

playson-strengthens-north-american-footprint-with-caesars-entertainment-partnership

Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

Canada

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

Published

21 hours ago

June 2, 2026

Wladimir P.

peter-&-sons-signs-st8-deal-to-distribute-slots-in-ontario-and-the-uk

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.