Latest News
Enteractive launches Engager: a mobile-first player engagement service
Extension to (Re)Activation Cloud takes personalisation to next level
Enteractive, the global leader in player reactivation and retention for the iGaming industry, has announced an evolutionary step in personalised player engagement with their new player-centric retention mobile service Engager, part of the (Re)Activation Cloud suite.
The launch of Engager marks the first time the industry has seen such personalisation in the field of iGaming CRM and player engagement. Engager offers the ability to truly connect with players on their terms. Through a combination of technology and real human interaction, Enteractive’s approach to CRM converts otherwise unreachable player segments as well as delivering a player experience that treats each one as an MVP.
With fully customisable brand styling for each operator, Engager is a player-facing mobile interface extension of the (Re)Activation Cloud platform. With it, Enteractive’s reactivation agents can reach out to player databases more effectively, offering the players various contact options for engagement, whether verbal via a scheduled call, or using the chat function built directly into Engager’s UI.
Excited about the launch, Mikael Hansson, explained, “We’re constantly innovating to improve services for our operator partners, and the Engager is a result of insights from thousands of players over the years. As an extension service to (Re)Activation Cloud, Engager will put the players’ needs first, as well as prompting a better, more personalised brand experience from the moment we initiate contact.”
Engager generates a text-message including a unique URL for each and every player, and through that mobile web-service they can access Engager to schedule a call-back, initiate a live-chat or a voice call with an Enteractive agent.
All player interaction is a fully branded experience aligned with each operator’s B2C site, and the Engager platform is available across multiple languages to serve most operator markets. The player perception will be to interact directly with the brand itself.
“Through our technology-first approach,” continues Hansson, “we’ve developed scalable player engagement services which can be deployed in any market globally to have a near-instant impact on operators’ bottom line revenues. While some say this level of personalisation is neither possible, nor affordable, our services deliver additional revenue generation for our partners on a daily basis.”
Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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