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CoppaFeel! zone in on young female gamers with ‘In-Play’ ad campaign

Published

5 years ago

May 14, 2021

Reading Time: 2 minutes

Charity gets in the game to educate 18-24 year old women about breast cancer –

Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.

The campaign will feature CoppaFeel!’s standout ad creative, which will be ‘digitally injected’ by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!’s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!’s research shows that just over half of young women are confident to start checking their boobs.

CoppaFeel! In-Play ads will appear across highly popular hits among female gamers including the likes of: Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. This is all geared towards raising awareness for the charity’s core mission: to ensure all breast cancers are diagnosed early and correctly by encouraging young people to regularly check their chests and understand that they know their body better than anyone else.

Gaming is a fast-growing, global industry that’s worth over $159 billion USD annually, three times the audience of film and music combined with women making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ advertising solution empowers brands like CoppaFeel! to reach highly engaged mobile gaming audiences at scale, in brand safe environments.

Harri Lowndes, Marketing Manager at CoppaFeel!, commented:

“All the work we do at CoppaFeel! aims to speak to young people in their natural habitat and we’re always on the lookout for new and innovative ways to remind all young people that knowing their bodies could save their lives. We are really excited to be working with Admix to reach a new, engaged audience in the mobile gaming world and hope that this ad campaign will help to spark conversations amongst young people about the importance of checking their chests regularly.”

Nina Mackie, Global Agency Partnerships Director, Admix, commented:

“We’re absolutely thrilled about our collaboration with CoppaFeel!, a charity that is really close to my heart. Gaming audiences are largely untapped by brands so this partnership offers CoppaFeel! the chance to spread their message to a young & highly engaged audience in a non-disruptive way using our native in-play ads.

Awareness raising campaigns like this current one from CoppaFeel! show that mobile gaming serves as an invaluable media channel not only to educate, but to foster positive brand interaction and engagement. Now, thanks to our recent partnership with IAS, Admix’ ad inventory is measured and verified by a trusted, independent partner making for a brand safe environment for all. We hope to continue working with CoppaFeel! long term and will continue to support their awareness campaigns in the future.”

BetWright

Gaming Corps rolls out full games catalogue with BetWright in the UK

Published

30 minutes ago

April 22, 2026

Wladimir P.

gaming-corps-rolls-out-full-games-catalogue-with-betwright-in-the-uk

The Sweden-based developer expands its UK operator network via Onyx Gaming Limited’s BetWright, adding slots and instant-win titles to the brand.

Gaming Corps has expanded its UK operator network after going live with BetWright, the UK-licensed sportsbook and casino brand operated by Onyx Gaming Limited.

Under the agreement, BetWright players can access Gaming Corps’ full catalogue across Slots, Plinko, Mine, Crash and Table formats. The rollout includes Midas Glory – Coin Collect and Instant Blitz, a new scratchcard-style title.

Graham Greensmith, CCO at Gaming Corps, said: “BetWright is a brand with a clear sense of how it wants to position itself in the market. There is a modern feel to the proposition, but also a real focus on quality, service and building a player experience that feels well considered. That makes it a strong fit for Gaming Corps and the type of operator relationships we are continuing to grow. We are pleased to see our content now live with them and look forward to building the partnership further – they are a terrific group of people willing to invest focus in Gaming Corps”

Dan Jukes, CBO at BetWright added: “Variety matters to our players, and Gaming Corps delivers exactly that. Their content brings something a bit different to the BetWright casino, distinctive styles and formats that stand out in a crowded market. We think they’re the Wright addition to our portfolio and we’re looking forward to seeing our players enjoy what they bring.”

BetWright launched in 2024 and operates sports betting and casino in the UK market, with the company citing a focus on safer gambling.

The post Gaming Corps rolls out full games catalogue with BetWright in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alessandro Sorci Sales Manager at Stakelogic

Stakelogic launches full slot portfolio with Stake Denmark via Relax Gaming

Published

30 minutes ago

April 22, 2026

Wladimir P.

stakelogic-launches-full-slot-portfolio-with-stake-denmark-via-relax-gaming

Deal expands Stake Denmark’s casino catalogue following the operator’s five-year Danish licence approval earlier this year.

Stakelogic has launched its full slot portfolio with Stake Denmark through Relax Gaming, taking the studio live in Denmark’s regulated iGaming market.

The agreement makes Stakelogic’s slot line-up available to Stake Denmark players, including Penguin Payday, Candy Links Bonanza 1 & 2 and Book of Adventure Super Stake Edition.

Stake launched in 2017 and officially entered Denmark earlier this year after securing a five-year online casino and sports betting licence.

Alessandro Sorci, Sales Manager at Stakelogic, said: “There is a real sense of intent behind Stake’s arrival in Denmark, which makes this an exciting partnership for us. Launching our full slot portfolio with the brand means players can experience the range we have built at Stakelogic, from more recognisable series to releases with a very different visual identity and tone.”

Peter Eugen Clausen, Managing Director for Stake Denmark added: “Entering Denmark was an important step for Stake, and as we continue to establish the brand locally, it is important that the casino experience has real depth from the beginning. Stakelogic gives us that through a portfolio that feels distinctive and well suited to building momentum in the market.”

The post Stakelogic launches full slot portfolio with Stake Denmark via Relax Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BGaming

BGaming sets 29 May 2026 date for second charity gala in Malta

Published

30 minutes ago

April 22, 2026

Wladimir P.

bgaming-sets-29-may-2026-date-for-second-charity-gala-in-malta

Event backs DAR Bjorn’s new Respite Centre after €200,000 raised in 2025, with proceeds earmarked for equipment and four resident rooms.

BGaming will stage the second edition of its Charity Gala on 29 May 2026 at The Phoenicia Hotel in Malta, with proceeds directed to DAR Bjorn, the country’s neurological home.

The iGaming supplier said the event follows its inaugural gala, which raised €200,000 in 2025 and helped fund construction of DAR Bjorn’s new Respite Centre. For 2026, BGaming said funds raised will be used to equip the new centre with ventilators, motorized beds, air mattresses, hoist lifters and oxygen concentrators, and to fund four resident rooms for new admissions. The company added that “every euro raised will be allocated directly to DAR Bjorn,” and that BGaming will cover event production costs separately.

DAR Bjorn was founded by Bjorn Formosa, who previously worked in iGaming before being diagnosed with ALS at 28, according to BGaming. The charity currently provides care to around 60 residents across two centres and supports nearly 800 people in the community.

The invitation-only event will be held at the Bastion Pool area of The Phoenicia Hotel. BGaming said it is partnering with Next.io as official media partner, with Joseph Chetcuti set to host. The programme includes live music by Versatile, an art performance and auction by L7Matrix and Gonçalo MAR, and a charity raffle.

Marina Ostrovtsova, Chief Executive Officer at BGaming, said: “Last year’s Gala showed us what is possible when our industry comes together around a shared purpose. Raising €200,000 in a single evening was a remarkable achievement and provided real, tangible support to the people at DAR Bjorn who need it most.

“Returning for a second year with an even greater ambition is something we are incredibly proud of. The funds we raise this year will go toward equipment that directly improves residents’ quality of life. These donations are the difference between comfort and hardship for people living with serious neurological conditions, and we hope both the iGaming community and the wider Maltese community will once again stand with us.”

The post BGaming sets 29 May 2026 date for second charity gala in Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.