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World Rugby and unions confirm men’s July test schedule
A strong revised programme of men’s test matches is set to take place in July after all unions and World Rugby agreed a revised schedule within the existing window
Twenty-five of the top 30 ranked unions to play tests in the July window; World champions South Africa and hosts Japan play first tests since Rugby World Cup 2019; The UK and Ireland set to host a number of nations, while New Zealand becomes Pacific hub; Samoa v Tonga play-off to deliver first qualifier for RWC 2023 in Oceania 1; Rugby World Cup 2023 qualifiers also to be played in Europe, Africa and South America.
A strong revised programme of men’s test matches is set to take place in July after all unions and World Rugby agreed a revised schedule within the existing window. The revisions have been made recognising an ongoing and complex global COVID-19 picture while aiming to limit further impact.
The British and Irish Lions tour to South Africa headlines a busy July programme that will see 25 of the top 30 ranked unions in action with several hosting or being hosted for the first time since the pandemic began, including world champions South Africa and Rugby World Cup 2019 hosts Japan.
With the COVID-19 pandemic continuing to cause disruption, the underpinning principle for the schedule was the fixtures agreed in San Francisco in 2017. Where it was not possible or practical to honour that schedule, the hosting rights were reversed with key arrangements met. Where this contingency has not been possible for COVID-19 reasons, World Rugby has facilitated discussions to confirm an alternative schedule for teams consisting of a minimum of two matches for unions who sought replacement fixtures.
This means that Argentina, Japan, USA and Canada will now travel to the UK and Ireland, New Zealand will host tests against Fiji, and Georgia travel to South Africa. The Samoa versus Tonga Rugby World Cup 2023 qualifier will also be hosted over two legs in New Zealand, creating a Pacific hub in the country across the July window. RWC 2023 qualifiers will also continue in Europe and get underway in Africa and South America.
World Rugby Chairman Sir Bill Beaumont said: “This has taken a monumental effort from all concerned. While there is light at the end of the tunnel in respect to COVID-19 in many nations, the challenges continue to be present, dynamic and impactful and therefore I would like to thank the unions, their respective governments, broadcast and commercial partners and players for their flexibility and full commitment to the process.
“Fans around the world can now look forward to an exciting bumper schedule of men’s test matches involving at least 25 teams, which will be a welcome sight for everyone. The road to Rugby World Cup 2023 also continues with key qualifiers for Samoa and Tonga and, of course, we are anticipating a fascinating British and Irish Lions series.”
World Rugby Vice-Chairman Bernard Laporte added: “Fans from all over the world will rejoice with this window of international rugby. I am delighted that match ups between northern and southern hemisphere teams can finally take place, this will act as a prelude to the exciting Rugby World Cup that we are all looking forward to in 2023.”
World Rugby and unions will continue to monitor the dynamic COVID-19 situation closely and respond if necessary, while any revisions to the November international programme will be confirmed in due course. World Rugby will also maintain its high performance support for emerging nations ahead of the July tests.”
World Rugby Chief Executive Alan Gilpin said: “Confirmation of the programme of July tests is the culmination of a considerable amount of detailed consultation and planning across the respective unions. It is also a reflection of the strong collaboration across the game that characterises our drive to strengthen engagement with all stakeholders to deliver a more aligned, meaningful and effective men’s international calendar beyond Rugby World Cup 2023.”
World Rugby and unions will continue to monitor the dynamic COVID-19 situation closely and respond if necessary, while any revisions to the November International programme will be confirmed in due course. World Rugby will also maintain its high performance support for emerging nations ahead of the July tests.
World Rugby continues to lead and facilitate focused and productive discussions with all stakeholders regarding the establishment of a globally integrated international calendar following Rugby World Cup 2023. International Rugby Players and the respective national leagues are central contributors within the dedicated working groups. Through these discussions, the sport is united in the mission to optimise the calendar for players, the international and club game.
Additionally, following the announcement of increased high performance support funding for RWC 2021 qualified and qualifier tests, World Rugby continues to be in discussion with unions regarding confirmation of a women’s test programme that will boost preparation for next year’s tournament.
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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