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Forest Green Rovers back campaign to end gambling ads

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Forest Green Rovers is backing a national campaign to end all gambling advertising and sponsorship in football.

The “Big Step” campaign is part of the charity Gambling With Lives – established to support those bereaved by gambling-related harm. It is calling for the end to sponsorship, promotion, and advertising of all gambling in football.

The campaign was founded to raise awareness of football’s growing dependence on gambling. Through campaigning, events and partnerships with football clubs delivering community education and awareness programmes, the Big Step aims to tackle this growing issue.

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James Grimes, Founder of the Big Step, said: “We’re delighted to have the support of Forest Green Rovers. This is a vital moment to secure meaningful gambling reform in the UK. As a recovering gambling addict and massive football fan, I’m passionate about ensuring the game is part of the solution to gambling harms.

“Our outdated gambling laws need to change, especially with the exponential rise of online gambling. Sponsorship of sporting events by tobacco companies is banned and we believe gambling should be the same. To be truly effective, shirt sponsorship, stadium promotions and other branding should not be visible during matches.”

Dale Vince OBE, Chairman of Forest Green Rovers, said: “It’s like gambling has taken over football.

“If you watch a game on TV you are inundated with ads – gambling logos are on almost half of Premier League shirts, and constantly flash up on pitch side boards. For me, the fun already stopped. This is an abuse of football and of football fans.”

Forest Green Rovers – who refuse to take on gambling sponsorship, has pledged its support to the campaign. They will also work closely with Gambling with Lives and the Big Step to put an end to gambling advertising in sport, during a pivotal time for gambling reform in the UK.

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There are thought to be 55 different gambling sponsorship or partnership deals with 44 football clubs in the top two divisions in England. Young people make up 25% of the audience of Premier League football and are exposed to gambling through shirt and league sponsorship, pitch side advertising, TV broadcast advertising, social media and endorsements by footballers.

Logos plastered across every fixture and ground are ruining the game for many struggling with addiction and risk drawing in more. There are 55,000 11-16 year old “problem gamblers” and 340,000 adult gambling addicts in the UK according to research.

The Big Step announced a partnership with Billericay Town FC in 2020 to highlight the dangers of gambling. Working with groups such as All Bets Are Off, Gambling with Lives and Gamban they aim to raise awareness of the ‘gamblification’ of football and seek to signpost people directly or indirectly affected by gambling addiction to the support they need.

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Pariplay® expands across Switzerland through Swiss4Win partnership

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NeoGames S.A subsidiary Pariplay® has further expanded in Switzerland by bringing its games to Swiss4Win, the online brand of land-based operator Casinò di Lugano.

The deal marks an important step as the provider seeks further growth in the regulated Swiss market, with Pariplay®’s Fusion® platform providing access to leading Ignite® content, and best-performing games from its in-house studio, Wizard Games.

The partnership will form a key part in Swiss4Win’s upgraded casino website, which has a keen focus on putting UI and slots providers at its core, and dedicated pages showcasing premier game offerings.

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Pariplay®’s Fusion® platform offers a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators. It consists of over 14,000 games from 150+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales at Pariplay, said: “We are very pleased to further boost our presence in Switzerland through our collaboration with the online arm of the established land-based operator, Casinò di Lugano.

“It is a market where we feel our in-house content really excels, and we’re confident that this will be a strong partnership.”

Paolo Sanvido, Chief Executive Officer at Casinò di Lugano and Swiss4Win, said: “Pariplay®’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. This collaboration presents an incredible opportunity to expand our audience and brings our innovative and renewed platform to a broader Swiss audience.

“Not only do we believe our games will be well-received in Switzerland as a whole, but also that our new website will make a big splash.”

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The post Pariplay® expands across Switzerland through Swiss4Win partnership appeared first on European Gaming Industry News.

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Compliance Updates

Gaming1 renews contract with ComplianceOne Group for fifth consecutive year

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Gaming1, the renowned casino and sports betting partner, has once again renewed its contract with ComplianceOne Group, marking the fifth consecutive year of collaboration between the two industry leaders.

This renewal underscores the trust and confidence Gaming1 has in ComplianceOne Group’s consulting services, highlighting their commitment to excellence and reliability in the iGaming sector.

Antonio Zanghi, CEO of ComplianceOne Group, said: “Entering our fifth year of working Gaming1 confirms our vision of how best to support clients in their journey.

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“It is always a pleasure to discuss projects with their team, and we are humbled by the continued trust invested in our services and people.”

Thibaut Collard, Chief Compliance Officer of Gaming1, added: “We are excited to confirm our trust in ComplianceOne Group again. Our two teams have reached an excellent level of cooperation, and we consider ComplianceOne Group a part of our extended team.

“Over the years, we have collaborated in many different areas and found ComplianceOne Group to consistently provide top-notch support while also being a pleasure to work with!”

The ongoing partnership between Gaming1 and ComplianceOne Group exemplifies the strength of collaboration and dedication to mutual success.

As both companies continue to innovate and evolve, they remain committed to delivering exceptional services and solutions to the iGaming industry.

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SOFTSWISS Invests in Largest European Social Casino

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SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, acquired a significant stake in Ously Games GmbH, the driving force behind the fastest-growing European social casino SpinArena.net. 

As a result of these investments, SOFTSWISS partnered with the German enterprise Ously Games GmbH to develop a new comprehensive software solution for social casinos, aligning with recent iGaming industry trends.

Social casinos, a fast-developing trend in online entertainment, offer a unique fusion of popular casino games and social networking features. Unlike traditional casinos, they operate without real-money betting, utilising virtual currency for gameplay. Social сasinos revenue primarily stems from virtual goods sales, enriching gameplay without monetary risks.

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The business model of launching a social casino has no licence requirements or advertising restrictions and grows globally year by year. As per modest estimates of Business Research Insights, the global social casino games market is projected to reach 10 billion euro by 2030. About 85 million people around the globe daily play at social casinos according to the Australian Communications and Media Authority

The largest by the number of slot games European social casino, SpinArena.net, provided by Ously Games GmbH, has seen its player base triple since the beginning of 2023, surpassing 700 thousand players.  With a collection of over 3,000 games from almost 40 providers, the casino reached a one million euro annual turnover

Ivan Montik, Founder of SOFTSWISS, comments on the agreement: “Anticipating the development of social casinos within the iGaming industry, SOFTSWISS made strategic investments to diversify its portfolio. Together, we aim to create a comprehensive platform for social casinos, enriching the robust ecosystem of iGaming products provided by our company.”

Ously Games GmbH founder Jochen Martinez shares his expectations: “We are delighted to forge a strategic partnership with the global technology provider SOFTSWISS. This alliance brings invaluable insights, innovations, and profound expertise to both parties. The deal demonstrates our commitment to driving growth and mutual development. Collaborating with SOFTSWISS opens new horizons and ensures access to top-notch resources and support essential for thriving in the competitive iGaming landscape.”

Social casinos are not just a modern trend. They are revolutionising the future of online gambling. The phenomenon sets new industry standards and offers players an unparalleled, safer gaming experience by providing a unique blend of gaming, social engagement, and innovation. Players can engage in various activities, such as connecting with friends, sending gifts, and participating in tournaments, all while playing games like poker, slots, and roulette, with an emphasis on social interaction.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.

The post SOFTSWISS Invests in Largest European Social Casino appeared first on European Gaming Industry News.

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