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Sportsbet.io teams up with SportCaller for landmark FTP-crypto partnership

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Free-to-play specialist secures first cryptocurrency partnership with leading multi-currency sportsbook

SportCaller, the leading free-to-play (FTP) game provider, has announced its first cryptocurrency partnership with leading operator Sportsbet.io, the sports-betting subsidiary of Coingaming Group.

The new deal forms part of a deeper FTP framework with which to target both mature and emerging markets over the long-term, as Sportsbet.io bids to expand its progressive footprint into untapped territories. There, its multi-currency versatility, allied to SportCallers proven international scope and flair for localization, promises to drive diversified fan engagement around targeted free-to-play sports games.

Accordingly, the announcement also sees the launch of two exclusive games, 4-3-free and Bet free 6-6, built to reignite familiar FTP formats with innovative jackpots mechanics and new designs around mainstream sports from football and cricket. The first, 4-3-free, asks its players to win a realistic jackpot, or a range of attainable tier-two prizes, by answering a series of questions correctly. On the other hand, Bet free 6-6 adds a new twist to the popular Super 6 FTP format by posing a set of six predictions (e.g. correct score, or under/over goals) whereby players still earn points for consolation prizes, even if they only guess the match result correctly.

These exciting products hail from asports-agnostic series which allows Sportsbet.io to flexibly press engaging games into the service of any event, as elite sport battles with an uncertain timetable worldwide, delivering an agile light-touch marketing approach that provides education and entertainment for customers in both new and existing markets.

As the leading free-to-play supplier, SportCaller is dedicated to driving engagement through a range of games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as sports-betting regulation continues to coalesce across regions from LatAm to the Subcontinent. Its unique proprietary platform not only lets Sportsbet.io delineate its brand from its rivals via bespoke local games, but also offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games that organically track underlying sportsbook markets, demystifying any technicalities or terminology in the process.

To underscore the point, SportCaller has now launched over 100 games across 47 countries and in 20 languages in Europe, Asia, Africa, Latin America, Australasia and North America (via multi-lingual). In the past 12 months, it has also rolled out 44 new games, doubling the total number of games offered across the previous three years.

Joe McCallum, Director of Sportsbook at Sportsbet.io, said: SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their consumer analysis from a host of worldwide data sets, gives them a competitive edge when it goes to both game-delivery and strategic planning. Whether its acquisition or retention-focused games, we now feel confident of keeping our players engaged with the Sportsbet.io brand in a fun, fast and fair way – enhancing the existing experience, and minimising churn, wherever we set our scene.

Their new games embrace player-education and enhanced activity at their heart, and are already demonstrating their huge worth at a time when responsible engagement and retention rightly demand adaptable solutions. We look forward to extending this progressive partnership with more games across our other premium properties over the coming years.”

Cillian Barry, MD at SportCaller, added: Coingaming and Sportsbet.io are led by some of the great innovators and disruptors in the sportsbook space, always striving for innovation and pushing the limits of new technology. So, were thrilled to align those values with our own, on a watershed journey into unexplored markets where both crypto and fiat currencies are vying for position.

In this industry, sowing the seeds of global success is best achieved by coupling international ambition to local utility. After all, while some trends are universal, language, taste and specific sports-mad fanbases are invariably culturally-contingent. International fragmentation for game design and regional requirements (e.g. regulatory, or player-preference-based) only magnifies the importance of supplying a precise game UI at every turn, and in every country. Which is why SportCaller has developed peerless geo-location tools, allowing us to geo-target and partition between diverse territories with dexterity.

Im pleased to report that initial engagement has been incredibly positive, so we cant wait to see how games like 4-3-free and Bet free 6-6 continue to perform across varied regions which, in some cases, represent new markets for us. The free-to-play vertical is clearly bringing the fun and familiarity for both new and regular customers.”

 

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British Gambling Commission

UK Heading For Crypto Gambling, But Will Consumers Care?

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The UK Gambling Commission has begun scoping out how it will allow crypto gambling to exist within its regulatory framework, but there are concerns that embrace of cryptocurrencies by one of the world’s largest online gambling markets might make very little impact.

The UK’s gambling regulator announced in February that it was seriously considering allowing its licence-holding operator to allow gambling with crypto.

The move is driven in part by a project at the Financial Conduct Authority (FCA) to beef up rules around exchanges and other virtual asset providers.

This bedrock, the commission believes, will give it a solid foundation to open up the world of gambling, while addressing concerns around potential money laundering and value fluctuations.

Speaking in London earlier this week, the commission’s enforcement director, John Pierce, confirmed that he is leading a team within the regulator that is scoping out the project.

He said that formal regulations are unlikely to emerge until 2027, but speaking at the annual CMS Conference on Tuesday (May 12), he was clear that “we are moving increasingly towards crypto”.

Pierce added that he is keen to hear from members of the gambling industry on how they would like to see crypto regulations structured, primarily through the regulator’s Industry Forum, but admitted that the staff currently at the regulator lack skills in this area.

This skill gap is an area the Gambling Commission will need to close if it is to create a workable framework for crypto gambling, with some key players in the industry apparently unimpressed with the regulator’s efforts so far, sources say.

Pressure builds

While the regulator is being careful not to fully confirm that it will develop a model for crypto gambling, there’s good reason to believe it will push forward with the project.

This is due to several factors, including the growing threat of the black market. The commissions’ own research into what motives consumers to look offshore found a desire to gamble with their crypto holdings is a key motivator.

There’s also growing pressure from the international anti-money laundering (AML) establishment to do more than simply prohibit the use of cryptocurrencies.

Current advice from the watchdog the Financial Action Task Force (FATF) is that nations should look to bring crypto within their regulatory framework so as to better protect against its potential misuse for fraud and terrorism funding.

This position has influenced the FCA’s move to develop more complete crypto regulations and in turn has spurred the Gambling Commission to make its own moves.

The suggested date of 2027 for new regulations is no coincidence. FATF will commence its next mutual evaluation of the UK that year and will expect officials to show how they are limiting the flow of crypto from British shores to potentially illicit offshore operators.

Will it work?

There are real concerns that very few crypto casino players would actually be interested in wagering in the regulated market.

“In the UK, the demand is relatively small,” said Maria Rodriguez, the head of payment strategy for operating giant Flutter.

“It’s a very niche service, but it’s consumer that we don’t have access to at the moment,” she added, also speaking at this week’s CMS event.

One of the key questions is what kinds of crypto will be permitted in the UK market.

Pierce hinted that his team is leaning towards only allowing stablecoins, which rules out a large potential consumer segment who own currencies like Bitcoin and Ethereum.

This is primarily due to concerns around volatility. Stablecoins are pegged to supposedly stable currencies or commodities, like the US dollar, and are less susceptible to sudden market movements.

Pierce and Rodriguez both pointed to potential issues where coins with rapidly fluctuating values, such as bitcoin, drop massively while they are being held by operators as a customer deposit.

There are also other potential issues around financial services. Operators need banking partners in order to do business and they will likely resist any drift towards uncertainty.

So, while that makes a stablecoin-only regime the safe option, it’s a choice that risks alienating much of the current black market gambling which the commission is explicitly hoping to tempt onshore.

“You think about the segment that is the pure native crypto customers, even if we get to the point that we offer it, are there really going to come?” wondered Rogriguez. “I still have a question mark of whether we are going to attract those customers or not.”

The post UK Heading For Crypto Gambling, But Will Consumers Care? appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ReferOn adds crypto finance layer to automate affiliate payouts

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ReferOn has launched a built-in crypto finance layer designed to automate affiliate payouts and centralise crypto payout workflows inside its platform. The company said the feature supports crypto payments through its licensed partners’ payment gateways and is available now.

ReferOn said the layer is intended to replace manual, fragmented finance processes with program funding, real-time visibility into funds, automated crypto payouts, and audit-ready transaction history with exports. The company is positioning the release at affiliate teams that manage high payout volumes and frequent reconciliation work.

The update introduces a dedicated finance page for each affiliate program, including program funding and balance visibility, integrated top-ups with deposit address management, and a transaction journal with filters, detail views, pagination, and CSV export. ReferOn also said the automated payout flow records conversion data (rate and amounts), syncs statuses, and creates transaction records instantly.

On controls, ReferOn said each automated payout requires explicit confirmations and 2FA before being triggered. The company added that the feature is built to support audit and compliance needs through traceable transaction logs and one-click CSV exports.

Vlad Bondarenko, Head of Product at ReferOn, commented: “In all honesty, manual crypto payments are a disaster waiting to happen. When teams are afraid of entering the wrong address, making a double payment, or organising ever-growing spreadsheets, the team environment turns conservative and reactive. Our new crypto finance layer eliminates this confusion by providing managers with a comprehensive, centralised hub that automates the manual via integrated payment partners. This feature isn’t about offering affiliates a fancy new payment method or automating for the sake of it, it’s about freeing you up to run a revamped financial operation.”

The post ReferOn adds crypto finance layer to automate affiliate payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BC Engine

BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC

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Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.

Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.

Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.

The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.

Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.

Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.

The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.

Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”

The new features are now live across multiple markets, subject to local regulatory availability.

The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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