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Expansion of broadcast rights with Activision Blizzard: SPORT1 acquires extensive rights to leading esports titles for the German-speaking and pan-European regions

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Overwatch League, Hearthstone Masters Tour and Grandmasters as well as World of Warcraft with Arena World Championship and Mythic Dungeon International live and in highlights on both channels eSPORTS1 and eSportsONE

Activision Blizzard is expanding its distribution rights with SPORT1‘s pan-European channel project, following the conclusion of their initial two-year deal signed with the launch of eSPORTS1 in 2019. The multi-year agreement renews the TV-exclusive rights to the Overwatch League from the start of the season on April 16 across Germany, Austria, and Switzerland. The deal also extends the rights to the Hearthstone Masters Tour and Grandmasters for Germany, Austria, and Switzerland, along with eSportsONE in the European region. New in the program portfolio is World of Warcraft with the events Arena World Championship and Mythic Dungeon International, with their respective Season 1 finals taking place April 23-25 and May 1-2.

Brandon Snow, Chief Revenue Officer – Leagues: “SPORT1 has been key in introducing new fans to Overwatch League and Hearthstone throughout Europe and the German speaking region. We are thrilled to continue bringing these epic competitions to all of our fans in the region, while expanding this deal with World of Warcraft’s premier programs.“

Daniel von Busse, COO TV and Member of the Management of Sport1 GmbH: “By extending our partnership with Activision Blizzard to the pan-European region, we gain another central content partner for our first international channel project. The extension of our cooperation with one of the most important global players strengthens the portfolio of our two pay channels for the coming years and, together with our other partners, forms a strong basis for further growth in the esports area.“

 

Overwatch League has started new season on April 16

The Overwatch League is the first global esports league with teams from numerous world cities in Asia, Europe and North America. On April 16, 2021, the Overwatch League started its fourth season – divided into an East Region with eight teams and a West Region with twelve teams. The four tournament series are spread throughout the year and end with the competitions “May Melee“, “June Joust“, “Summer Showdown“ and “Countdown Cup“. The top four teams in the East and the top six in the West then compete against each other in a knockout format, with the crowning glory being the top two teams from each region playing each other in the grand tournament final. The prize money totals 4.25 million USD.

 

Hearthstone Masters Tour and Grandmasters are in full-swing

Hearthstone is the world‘s most popular digital competitive card game. In 2021, six Masters Tour events will take place, all of which will be played online. The season kicked off last month with the Masters Tour Eisenschmiede. Masters Tour tournaments award points toward qualifying for the Hearthstone Grandmasters. Each Masters Tour event has a prize pool of 250,000 USD. In the Hearthstone Grandmasters, which began April 9, players compete in weekly tournaments for the first seven weeks of the season. After the seventh week, playoff participation will be decided based on total points. The champions from all three regions will be up for a spot in the 2021 World Championship later this year.

 

World of Warcraft (WoW) new in the portfolio of eSPORTS1 and eSportsONE

Starting this year, the two channels will also show World of Warcraft (WoW) for the first time: The Arena World Championship (AWC) has been divided into two different seasons for its 14th edition. In the Circuit, the top 8 teams compete for a prize pool of 160,000 USD in March and April. The top four teams will play in the finals of Season 1 for 200,000 USD on May 1-2. Season 2 will then start directly at the Circuit in July and August – with the fight for the four slots in the Grand Finals and the championship title of the AWC: Shadowlands Champions 2021. The Mythic Dungeon International (MDI) also includes two Seasons in 2021 – with a total prize pool of 750,000 USD. There will be four cups per season – the first season Global Finals took place April 23-25.

 

24/7 program for the esports community: What eSPORTS1 and eSportsONE offer

eSPORTS1 started in January 2019 as the first linear TV channel for esports in the German-speaking region. The program includes at least 1,200 live hours of top-class international and national esports events as well as highlight shows and in-house produced magazines. eSPORTS1 is currently distributed in Germany, Austria and Switzerland via the pay-TV platforms of Vodafone, Unitymedia, Deutsche Telekom, 1&1, T-Mobile Austria, A1 Telekom, UPC Switzerland, Swisscom blue TV, Amazon Channels, Zattoo and Waipu.tv. On each of these platforms, the channel is offered in selected program packages. In addition, eSPORTS1 can also be booked as a live stream in the eSPORTS1 app.

After the successful launch of eSPORTS1, Sport1 GmbH implemented a pan-European channel project for the first time with the start of eSportsONE. The 24/7 program of eSportsONE comprises over 1,000 live hours per year of top-class international esports events as well as exclusive, self-produced analysis formats. eSportsONE is currently offered in Belgium, the Netherlands, the Czech Republic and Slovakia, as well as in Norway and Sweden via M7’s pay-TV platforms – TV Vlaanderen, CanalDigitaal and Skylink – and Telenor.

Central content partners of Sport1 GmbH besides Activision Blizzard are ESL, NBA 2K League and Psyonix with the esports titles Dota 2, Starcraft 2, Warcraft 3, NBA 2K and Rocket League.

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Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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