Latest News
Alpine officially enters esports with Alpine Esports Team: driver lineup and competition schedule revealed
Alpine Esports Team officially launched its 2021 campaign today to compete in the biggest virtual racing competition in the world, the F1 Esports Pro Championship. The team, in partnership with Sim racing experts Race Clutch, represent Alpine’s first official venture into virtual racing.
As the team’s official partner this year, Race Clutch will help the drivers with their training and preparation for the 2021 competition from its HQ in Limoges, France. The team’s goal is to hire and train the best Esports racers in the world to compete in the biggest virtual racing competitions.
Suiting up for the team in this year’s F1 Esports Pro Championship starting in September, will be the returning driver pairing of Nicolas Longuet and Fabrizio Donoso, who led the team to third in last year’s championship.
The drivers will be guided by the leadership of Team Principal Richard Arnaud, Race Director Robin Bondon, Performance Manager Julien Southon, Ambassador Thom “Thomb” Brouwer and Coach Samba Sy.
In addition to competing in this year’s F1 Esports Pro Championship, Alpine Esports will act as an organiser to the Alpine Esports Series due to start next month. The series will run on Assetto Corsa Competizione, the official game of the competition in a championship of six races, with various prizes available to the winners.
Laurent Rossi, Alpine Cars CEO: “We are delighted to announce the first Alpine Esports team participating in virtual competitions and championships this year. By partnering with Race Clutch, Alpine Esports Team will seek out and train the best Sim racers in the world with the ultimate goal of winning. The team have fantastic facilities and a superb line-up to make it happen. The Esports team will also continue to bridge the gap between virtual and real races, as these bridges move closer and closer each year between the two worlds. It will also learn from our Formula 1 and Alpine Racing programs. We can’t wait to see our team and our drivers compete virtually in 2021.”
Richard Arnaud – Race Clutch president & founder, Team Principal of Alpine Esports:
“The entire team at Race Clutch is proud and excited to become part of the Alpine family! Our expertise and years of experience in Sim racing will give Alpine Esports the best environment to continue to compete at the front. The goal is to win championships, with the F1 Esports Series as a first target. I believe in the team we have put together. I am sure this collaboration will increase the interest for the sport, bringing new F1 fans with us, and opening new opportunities for Alpine in the virtual world of racing. This is an exciting new journey that starts for Esports racing in France.”
Nicolas Longuet, Alpine Esports Team driver:
“I am happy to continue my career with Alpine after a successful 2020 season. For sure, after a first full campaign, now the goal is to fight for the championship and add more wins. The experience from last year will help to not repeat some mistakes. Some other teams seem stronger than last year already, but I feel confident and I am looking forward to the 2021 F1 Esports Series.”
Fabrizio Donoso, Alpine Esports Team driver:
“Considering last season, it’s great to have a chance to compete again this year. I’ve had time for myself on and off the sim. My main goal now is to focus only on performance and my driving. I am happy with the way things are going and I am looking forward to the season with the reshaped team and our new colours.”
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eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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