BetSwap

BetSwap Partners with Scientific Games by Joining OpenArena Platform

Published

3 years ago

March 31, 2021

Sportsbooks on OpenArena to benefit from industry-first marketplace concept

Scientific Games Corporation has reached a deal to partner with BetSwap Limited, the first fully integrated online secondary marketplace for sportsbooks. The BetSwap platform provides bettors with an industry-first ability to buy and sell active betslips with other bettors on their sportsbook of choice, whether it is before or during a match – as long as the outcome hasn’t been settled.

The BetSwap plug-in software allows online sportsbook businesses to create a fully integrated online secondary marketplace. By integrating the BetSwap platform, sportsbooks can engage their bettors in new ways through the marketplace and through the social elements attached to the buying and selling of betslips. The integration into OpenArena will provide sportsbooks with an easy way to enable the BetSwap platform, which complements the traditional cash-out feature.

The addition of this peer-to-peer marketplace strengthens the OpenArena platform offering and provides sportsbooks with an opportunity to increase engagement levels with bettors and create additional revenue streams that were not previously available.

Brent Winston, Co-Founder and CEO of BetSwap Limited, said: “We are very excited to be partnering with Scientific Games in order to bring our innovative solution with industry-first functionality to the sports betting industry. We believe this partnership will provide an enjoyable and competitive new way for bettors to interact with their sportsbook – and other bettors – all while enhancing their betting experiences.”

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said: “BetSwap’s forward-thinking offering is a great addition to our OpenArena solution and will give users new betting experiences which is always a key focus for us; to bring new and innovative tools to our products. The partnership with BetSwap encapsulates just that.”

Amelco USA

Amelco boosts US offering with BetSwap integration

Published

2 years ago

February 15, 2022

GamingAmericas.com

Secondary market for sportsbooks now available for all Amelco US partners

Amelco, the leading sportsbook and platform provider, has reached a deal to partner with BetSwap Limited, the world’s most efficient and fully integrated online secondary marketplace for sportsbooks.

This partnership enables Amelco to offer its US-based operator partners with a new way of engaging their players by providing a secondary market for the buying and selling of active betslips between players within their sportsbook.

BetSwap’s platform provides players with an industry-first ability to buy and sell active betslips with other players on their sportsbook of choice, whether before or during a match – as long as the outcome hasn’t been settled.

By integrating BetSwap, Amelco’s US partners will now be able to engage their players in new ways through the marketplace and through the social elements attached to the buying and selling of active betslips.

The addition of this peer-to-peer marketplace greatly strengthens Amelco’s platform, which is now live in 11 states and provides bespoke enterprise sports betting and trading platforms to multiple tier-one operators.

Commenting on the integration, Brandon Walker, Head of Amelco USA, said:

“At Amelco we are all about innovation, new products, and staying ahead of the curve. We are thrilled at the prospect of working with new providers – this deal enables Amelco to provide partners with an enhanced betting experience, giving them an exciting new way to exit betting positions at high margins.”

Brent Winston, Co-Founder and CEO of BetSwap, added:

“We are very excited to be partnering with Amelco in order to bring our innovative solution with industry-first functionality to one of the most respected platform providers in the industry.

We believe this partnership will provide an enjoyable and competitive new way for players to interact with their sportsbook – and other players – all while enhancing their betting experiences. Amelco’s track record for innovation and growth makes them a perfect partner for BetSwap as we expand our presence not only in the US, but globally.“

Founded in 2006 by veterans of the global financial sector, Amelco is the supplier of choice for the likes of Entain, Flutter, Hard Rock Digital, FuboTV and Sportradar.

The tier-one supplier closed a record-breaking 2021 for its US operations, delivering one of the continent’s most comprehensive platforms available to operators. Spanning sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds, Amelco is now live across 11 US states, including Iowa, Michigan, New Jersey, Pennsylvania and Florida.