eSports
World-class drivers go head-to-head in The Microsoft GP – Powered by YAS HEAT
- Jamie Chadwick, MaximeMXM and Ramez Azzam were among high-profile entrants
- Commentary team comprised F1 YouTube sensation Aarava and esteemed esports commentator George Morgan
- Ultimate collaborative brand event streamed via Forza Motorsport 7
Yas Marina Circuit, Abu Dhabi, UAE, 30 March 2021: YAS HEAT Esports held a one-of-a-kind, invitational event in collaboration with Official Technology Partner, Microsoft, which displayed the team’s huge range of regional talent in its driver stable, as well as welcoming several guest stars from the worlds of esports and motorsport to the grid.
Hot off the heels of a spectacular P3 result in the 12HR iRacing Sebring Special Event, 17 of YAS HEAT’s world-class drivers from its professional squads and academy system hit the track while the all-star wildcard entries of W Series Champion Jamie Chadwick, Dutch content creator MaximeMXM and Simmsa Esports racer Ramez Azzam had their work cut out against the region’s top talent.
Meanwhile, the phenomenal commentary team provided expert analysis from the side-lines. F1 YouTube superstar and Team Quadrant member Aarav Amin (Aarava) was joined by esports commentating veteran George Morgan.
The event format comprised a five-lap qualifying session followed by the headlining feature race, then a drama-filled reverse grid race of approximately 10 minutes each. The sessions took place on the Forza Motorsport 7 video game and the drivers battled it around the Yas Marina Circuit (YAS HEAT Esports HQ) in Porsche 918 Spyders – a well-balanced hypercar – with fixed setups to ensure equal performance.
YAS HEAT Assetto Corsa racer Eamon Murphy eventually took the feature race victory after a thrilling last-lap battle with stablemate and iRacing competitor Dean Woods. The reverse-grid race meanwhile produced the expected chaos up and down the grid with Jaroslav Honzik or ‘Jardier’ emerging as the winner.
Saif Al-Noaimi, Team Principal, YAS HEAT said:
“We’re really thrilled to have delivered this ambitious and entertaining esports project to the fans and to have our Official Technology Partner, Microsoft so heavily involved. All the drivers had so much fun going up against some truly huge names in the motorsport and esports spheres, and everyone behind the scenes loved watching the action unfold!
“It’s been an honour to work with a company like Microsoft so far and I think this kind of event is a sign of things to come. YAS HEAT want to keep growing, continue to deliver the outstanding results we have to date and to bring the fans closer to the action with races like The Microsoft GP. Watch this space!”
Leila Serhan, Public Sector Director, Microsoft UAE added:
”The esports industry is increasingly becoming a part of the cultural mainstream. This phenomenon holds a lot of potential to scale with many of the local talents making their mark globally.
“Our association with Yas Heat comes at an exciting time and we continue to build a path in the ultra-competitive arena of virtual gaming – hosted on the intelligent cloud to increase performance, speed and agility.”
Powered by WPeMatico
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
-
EurAsia6 days ago
Evoplay expands footprint in Georgia with Europebet partnership
-
Balkans6 days ago
SOFTSWISS Expands to Bulgaria: European Growth Through Partnership
-
Christine A. Dorchak6 days ago
Greyhound Advocates Applaud Gov. Ned Lamont for Signing Bill to Outlaw Dog Racing
-
Latest News5 days ago
NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct
-
Aposta Ganha5 days ago
Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership
-
Eastern Europe5 days ago
TotalBet Joins Forces with Fast Track to Boost Player Engagement
-
Latest News5 days ago
ELA Games Announces New Slot Game – Big Wave Delight
-
Compliance Updates5 days ago
ITIA Bans Two Players for Corruption Linked to Belgian Syndicate