Canada
Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
- Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
- New Capabilities Allow for Enhanced Customer Insight Discovery and Message Relevancy as Brands Scale CRM Marketing Operations
Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power.
The new capabilities are a direct result of Optimove’s acquisition and integration of Axonite’s realtime event streaming platform. Optimove’s realtime segmentation is powered by customer attributes created through a no-code user interface, built to answer the needs of today’s agile business users. Unlike other solutions on the market that allow for the creation of customer attributes solely based on either realtime or batch data, Optimove allows brands to combine the sophisticated modeling and rich context that stems from batch processing of historical data, with the speed and relevancy of realtime data to create powerful customer segments. This, in addition to realtime or batch only scenarios.
With Optimove, brands can now scale their CRM Marketing, leveraging historical and predictive data to answer the question of “who is their customer,” while using realtime data to answer, “what are they doing right now.” As such, Optimove becomes the first solution to truly allow organizations to understand their customers behavior in order to provide superior personalized customer experiences across channels, at unmatched scale.
“Organizations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers’ past, present, and future, so their communications are always relevant,” said Shai Frank, VP of Product at Optimove. “By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers’ value.”
This combination of capabilities unlocks powerful use cases such as:
· Aligning CRM and Compliance efforts – Gaming operators can create segments with predictive responsible gaming attributes such as “predicted player risk level,” and a “Monthly Loss Limit” attribute that combines each day’s closing balance with the realtime results of players’ activity. Optimove can then immediately migrate players who approach their self-set limits and are at risk of developing unhealthy behaviors from promotional campaigns, towards messages that focus on fomenting healthy behaviors.
· Eliminating the risk of broken CRM journeys – Ecommerce brands can combine customer lifecycle attributes such as “churned,” and predicted ones such as the “probability to reactivate”, with a “Days Since Last Order” attribute that updates with each new purchase. Optimove can then automatically remove customers who purchased today from a daily campaign targeting churned customers with a high predicted probability to reactivate.
· Orchestrating the optimal customer treatment – Retail brands can bring together customer attributes such as “favorite category”, with predicted attributes such as “risk of churn”, and a “total order amount” attribute that consolidates the last known balance from batch processes with the realtime purchase. Optimove can then autonomously determine the next-best-offer for each customer from a pool of available options for risk of churn customers, based on the combination of the above attributes.
“In today’s world, effectively combining batch and realtime data is key to scale CRM Marketing and boost customer lifetime value,” said Pini Yakuel, CEO and Founder of Optimove. “Optimove’s unwavering commitment to providing a next-gen technology that allows brands to intelligently scale their CRM Marketing is what led us to these new capabilities. Segmentation based on the combination of historical, realtime, and predictive data is helping our customers break through the limits posed by single-faceted solutions, while firmly placing organizations on a path to reap the benefits of having the hundreds of segments that compose their AI-mapped CRM journeys.”
Using Optimove, organizations can power their realtime segmentation by leveraging data streamed via Segment.com, Kafka Streams, customer support systems such as Zendesk, eCommerce platforms such as Shopify, iGaming platforms such as SBTech, server-side events, and API, in addition to Optimove’s web and mobile SDKs.
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PointsBet Canada has launched a new iCasino aggregation and bonusing platform supplied by Bede Gaming, rolling the solution into its live player environment in Ontario.
The operator said it selected Bede following a competitive process to add external content aggregation and player engagement capabilities for the regulated Canadian iGaming market. PointsBet Canada runs pointsbet.ca on a proprietary platform originally developed by its Australian-based parent company.
Bede’s open-API aggregation platform gives PointsBet Canada access to a broader casino catalogue, with the supplier naming Games Global, Pragmatic Play, Play’n GO and Light & Wonder among the available content providers.
PointsBet Canada said the platform will support its casino strategy through promotion management and campaign tooling, including “advanced campaign workflows, and automated player lifecycle segmentation.” Bede also said it will provide “a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.”
“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”
Bede said the deal is multi-year and includes a roadmap for potential future provincial launches, “including Alberta, as new regulated markets emerge in Canada.”
The post PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PointsBet Canada has now launched its new casino aggregation and bonusing platform with Bede Gaming, following a competitive selection process.
The new solution through Bede Gaming has now been successfully launched into the live PointsBet Canada player environment, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform notably provides the operator with access to a robust casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.
This partnership will strengthen PointsBet Canada’s casino strategy by enabling more competitive player acquisition and improved long-term retention through an enhanced user experience. Bede’s comprehensive content catalogue and engagement toolkit offer greater configurability and flexibility in promotion management, advanced campaign workflows, and automated player lifecycle segmentation.
Bede will also deliver operational stability and efficiency through proven support processes, a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.
“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”
In addition to Bede powering PointsBet’s iCasino offering in Ontario, the new multi-year agreement expands Bede’s international portfolio and establishes a shared roadmap for future provincial launches, including Alberta, as new regulated markets emerge in Canada.
“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”
The post PointsBet Canada and Bede Gaming Launch New iCasino Partnership appeared first on Americas iGaming & Sports Betting News.
Acquisitions/Merger
Petroglyph Development Group and Great Canadian Entertainment Announce the Successful Closing of the Acquisition of Chances Maple Ridge
Great Canadian Entertainment and Petroglyph Development Group Ltd. confirmed the close of PDG’s acquisition of Chances Maple Ridge. The acquisition marks another milestone in the ongoing collaboration between the two companies. PDG is a wholly owned corporation of Snuneymuxw First Nation and the vehicle through which the Nation builds long-term economic self-determination.
“The closing of this acquisition marks an important moment for Snuneymuxw. Chances Maple Ridge officially becomes part of a growing portfolio that supports our Nation’s long-term prosperity and the well-being of future generations,” said Chief Mike Wyse, Xum’silum, Snuneymuxw First Nation.
Chances Maple Ridge has served the Maple Ridge community since its opening in 2013 and now officially joins PDG’s growing portfolio of gaming and hospitality assets, which includes Casino Nanaimo and Elements Casino Victoria. Great Canadian and PDG have previously announced the execution of agreements for PDG’s acquisition from Great Canadian of River Rock Casino Resort and Great Canadian Casino Vancouver.
“The completion of this transaction marks an important step in PDG’s continued expansion in the Metro Vancouver marketplace, and we are excited for their continued growth in the provincial gaming industry. As was the case with the successful sales of Casino Nanaimo and Elements Casino Victoria to PDG, our team and PDG together invested a tremendous amount of work and cooperation to bring this transaction to a close,” said Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.
Revenue generated through Chances Maple Ridge and PDG’s growing portfolio is returned directly to Snuneymuxw, supporting Nation-building and community priorities, including monthly Sulxween (Elder) payments, community distributions, a firewood distribution program, scholarships and bursaries and community maintenance programs.
“Each acquisition strengthens our position and allows us to scale in a thoughtful way that supports long-term economic success for the Nation. With the closing of Chances Maple Ridge, we continue to build momentum as the largest Indigenous gaming operator in B.C. and the largest Indigenous-owned operator in Canada by revenue,” said Erralyn Joseph, President of PDG.
“The successful acquisition of Chances Maple Ridge is the result of the disciplined, strategic approach PDG brings to every transaction. We are building a portfolio that is diversified, sustainable and positioned for continued growth,” said Ian Simpson, Yaatqumtun, Chief Executive Officer of PDG.
McMillan served as legal counsel to Great Canadian. McCarthy Tétrault acted as legal counsel and KPMG Corporate Finance Inc. acted as financial advisor to PDG. The transaction, originally announced on October 30, 2025, has received all regulatory approvals from the regulatory authorities.
The post Petroglyph Development Group and Great Canadian Entertainment Announce the Successful Closing of the Acquisition of Chances Maple Ridge appeared first on Americas iGaming & Sports Betting News.
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