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Cash deposit service acting as unique affiliate channel for iGaming operator

CashtoCode, the instant cash payment service for online merchants, today announced a new partnership with Rootz, one of the world’s fastest growing iGaming operators. CashtoCode is now available to users as an instant payment option across all of Rootz brands including Wildz, Caxino, and Wheelz. CashtoCode enables users to make cash deposits into their Rootz accounts across 150,000 retail locations in Europe, including many of Rootz’s core markets such as Germany and Austria.

As well as being a simple and secure cash deposit option for customers, CashtoCode appealed to Rootz as a unique affiliate channel. With high street betting shops shut, many customers who prefer cash payments have searched for iGaming cash deposit options and discovered CashtoCode. CashtoCode has grown significantly during this time, pushing a lot of traffic and new first-time depositors towards its iGaming operators.

Security was also an important consideration for Rootz. CashtoCode has a highly controlled, closed loop cash deposit mechanism. The service is designed to eliminate fraud and money laundering concerns – since its cash deposit codes can only be redeemed by customers verified by the merchant, ID’d at the point of sale, and cannot be transferred between individuals.

“We are a unique facilitator in the iGaming space, helping operators reach a significant market sector of customers who prefer cash for privacy, security and self-control reasons,” said CashtoCode CEO, Jens Bader. “In years gone by, customers would choose their favourite iGaming brand first, but their payment method would be an afterthought at best. Now we’re seeing a growing segment of customers who pick their payment option first, knowing that they want to pay in cash or use a specific app, before selecting a partnered iGaming operator. For CashtoCode, this trend has been expedited by the pandemic and closure of high street betting shops. Cash deposits are the most natural route from land-based gambling to online, and we’re proving to operators that cash can be just as secure and transparent as digital payment products.”

“Rootz is known for its innovation and for offering an unrivalled user experience,” said Tony Kjaldstrom, COO at Rootz. “We listen to our customers and always try to give them what they want, whether that means new games, new services or new payment options. During the last 12 months, the demand for cash deposits has soared, and we are delighted to partner with CashtoCode to service these players. From day one, CashtoCode offered the simplicity, security and customisation we needed from a payment partner.”

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