Market to benefit from alliance between long-established duo
R. Franco Digital, R. Franco Group’s digital division, has reached a long-term agreement to supply its games to leading operator Sisal Group, further enhancing the product offering available to its customers in Spain.
The deal gives Sisal Group’s Spanish customers access to R. Franco’s extensive catalogue of innovative, popular titles including Time Lab, Fortune Jungle and Book of Fruits, with further titles from the existing portfolio and that are currently in development set to be added in the coming months.
With a long history of success already in the gaming market together in Italy, the new deal is the latest development within Sisal Group’s strategic global expansion, with licensing agreements now in place in Spain, Morocco and Turkey.
The partnership for the Spanish market is aligned with the interests of both R. Franco Digital and Sisal Group in bolstering the overall online gaming environment in Spain.
Mario Benito, Sales Director at R. Franco Digital, said: “We are very proud that Sisal Group wanted to incorporate our games into its entertainment offer. We have been developing games for many years, so we know the Spanish player very closely as well as their preferences and their evolution, which positions us as a reference point at a national level. We are sure that it will be a very satisfactory relationship for both parties.”
Cecilio Santiago, General Manager Sisal Spain, said: “We are delighted with this agreement, which will enrich Sisal’s varied current offer in Spain and strengthen our market positioning. We understand the need to personalise the casino content for the Spanish market and we know that R. Franco Digital will definitely give us games the Spanish customers would like to play.”
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