Canada

PlayUSA.com: NCAA Tournament likely the first $1 billion event

Published

5 years ago

March 15, 2021

The 2021 NCAA Men’s Basketball Tournament will almost certainly be the first sporting event in U.S. history to draw more than $1 billion in legal wagering and could approach $1.5 billion, according to projections from PlayUSA, the leading source for news, analysis, and research related to the market for regulated online gaming in the United States. But without data from last year following the cancellation of the 2020 NCAA Tournament, and a regulated sports betting landscape that has radically changed from 2019, predicting precisely just how much in wagering March Madness will generate is nearly impossible, PlayUSA cautions.

“The 2021 NCAA Tournament will be the most widely bet-on sporting event in U.S. history,” said Eric Ramsey, analyst for PlayUSA.com. “The popularity of the NCAA Tournament combined with such a high number of games typically makes March Madness the largest sports betting holiday each year in terms of handle, and there is no reason to suspect that won’t be the case this year. But the number of legal sports betting markets has more than tripled since 2019 and we are still in the midst of a pandemic that could slow retail sportsbooks. Those reasons alone make this year difficult to predict.”

The last time the NCAA Tournament was played in 2019, bettors in seven states could place a wager legally. Those seven states, which includes today’s three largest markets, New Jersey, Nevada, and Pennsylvania, as well as Delaware, Mississippi, Rhode Island, and West Virginia, managed to generate an estimated $440 million in bets, or about 40% of the nation’s overall handle in March, according to PlayUSA.

Now with 20 states and Washington D.C. offering some form of legal sports betting, the U.S. landscape has shifted dramatically. That includes most of the nation’s largest markets behind the Top 3, including Illinois, Indiana, Colorado, Tennessee, and Michigan. And Pennsylvania, now the nation’s third-largest market, launched online sports betting after the 2019 tournament.

Today, an adult population of about 86 million can now bet legally in their home states. In 2019, about 26 million adults enjoyed access to legal sportsbooks in their home states.

“The Super Bowl draws the most bets for a single game, but March Madness and its 60+ games should more than double what the Super Bowl draws,” said Dustin Gouker, lead analyst for PlayUSA.com. “But the dramatic expansion of legal markets, as well as the exponential growth within each market, means more people will have an opportunity to bet on the NCAA Tournament than ever before. And that will produce an eye-popping handle number that could reach $1.5 billion.”

2021 also brings multiple factors that will be unique to this year’s tournament. For one, pandemic-related restrictions are still in place in some legal jurisdictions, and most bettors may still be hesitant to make a bet indoors. That could have a significant effect on event-driven markets like Nevada, which relies on retail betting far more than in most of its largest rivals. New Jersey, for instance, accepts about 90% of its bets online, and PlayUSA projects that the Garden State could draw more than $300 million in NCAA Tournament bets this year, more than any other state.

In addition, for the first time in history every game of the NCAA Tournament will be played in a legal sports jurisdiction. With so many games being played locally, that jurisdiction, Indiana, has the potential to far outperform what would normally be expected of the nation’s fifth-largest U.S. sports betting market.

“With so many variables at play, this will be a fascinating NCAA Tournament to watch,” Ramsey said. “We know that the tournament will draw heavy action. But it won’t look like any NCAA Tournament that we have ever seen.”

For more information on NCAA Tournament betting, visit www.playusa.com/march-madness-betting/.

Alberta

Peter & Sons launches full game portfolio in Alberta

Published

9 hours ago

July 16, 2026

Wladimir P.

peter-&-sons-launches-full-game-portfolio-in-alberta

Peter & Sons has launched in Alberta with its full game portfolio, extending the Barcelona-based iGaming studio’s North American expansion.

The company said the Alberta rollout brings its complete catalogue to a market it described as “one of Canada’s most closely watched,” as the province continues to develop its regulated online gaming framework.

Peter & Sons said Alberta players will have access to titles including Barbarossa: Dragon Empire, The Soapranos and Greedy Alice.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons launches full game portfolio in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

Published

11 hours ago

July 16, 2026

GamingAmericas.com

peter-&-sons-enters-alberta-with-full-game-portfolio

Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.

Alberta

Gaming Corps goes live with bet365 in Alberta on day one of regulated market

Published

11 hours ago

July 16, 2026

GamingAmericas.com

gaming-corps-goes-live-with-bet365-in-alberta-on-day-one-of-regulated-market

Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.

The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.

As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.

The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.

“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”

Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.

“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”

The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.