eSports
League of Legends ‘MSI’ and VALORANT ‘Stage 2 Masters’ live events to take place in Reykjavík, Iceland in May
Riot Games announced that two of its biggest esports events of the year will take place back-to-back this May in Reykjavík, Iceland. Additionally, as Riot Games continues to expand its esports footprint, the company has expanded its partnership with Verizon as the official 5G partner, supporting both LoL Esports Global Events and VALORANT Esports.
The League of Legends Mid-Season Invitational (MSI), which was cancelled last year due to COVID-19, will kick off competition between the top 12 teams from the regional leagues on Thursday, May 6 and culminate with the final on Sunday, May 23.
The VALORANT Champions Tour (VCT) Masters Reykjavík, beginning the next day on Monday, May 24, will be the first VALORANT esports event to feature live international competition, bringing together the top 10 teams from around the world to fight for a spot at VALORANT Champions later this year. VCT Masters Reykjavík will conclude with a final scheduled to take place on May 30th.
Competition for both events will take place in the Laugardalshöll indoor sporting arena as Riot brings best-in-class esports competition from two titles to Iceland for the first time.
“We are thrilled to showcase high-level Riot esports competition to a country as stunning and unique as Iceland, underscoring that passion for our esports can be found in every corner of the globe,” said John Needham, Global Head of Esports for Riot Games. “Both MSI and VCT Masters will introduce us to breakout stars to watch this season, and also serve as the initial events for Verizon’s extended and much-appreciated commitment to our esports ecosystem.”
In addition to MSI and Masters 2, Verizon’s multi-year agreement as the Official 5G Partner also extends to the biggest global events of the LoL Esports and VALORANT competition calendar. This includes the League of Legends World Championship (“Worlds”), which makes its return to North America in 2022; LoL Esports All-Star Event; three VALORANT Champions Tour Masters events; and VALORANT Champions. The partnership also includes the VALORANT North America Challengers.
Verizon also is a key partner in VALORANT’s recently announced VCT Game Changers, a program that will host monthly tournaments to give female players more opportunities to compete at the semi-pro and grassroots level.
This partnership just serves as the latest iteration of Verizon’s consistent support of Riot’s esports business. Since 2020, Verizon has been the Official 5G Partner for the League Championship Series (LCS), providing support for LCS through original video content and in-broadcast sponsored segments. Their support extended to VALORANT First Strike: North America, the first official tournament for Riot’s premier tactical shooter, as well as The Wild Rift Invitational – the world’s first Wild Rift esports event featuring LCS players and celebrities.
“Expanding our partnership with Riot esports allows us to build on the success of the past year and continue expanding the opportunities to leverage the power of 5G Ultra Wideband for player and fan experiences across both LoL and Valorant,” said Yvette Martinez-Rea, Vice President, Sponsorships and Partnerships at Verizon. “We’re also very proud to put our support behind VCT Game Changers to provide more opportunities for female players at all levels.”
“We were thrilled to have Verizon on board as a partner for the LCS and Wild Rift last year, so to expand on that relationship across the biggest esports events in the world with both LoL and VCT is meaningful validation of what we are creating here at Riot esports,” said Naz Aletaha, Head of Global Esports Partnerships and Business Development at Riot Games. “Our aspiration to consistently deliver unforgettable experiences and initiatives for fans is a passion we’re proud to share with Verizon, and we look forward to leveraging their expertise and best-in-class technology across our sports.”
The Mid-Season Invitational (MSI) is a foundational battleground in the annual LoL Esports season, where rising stars and teams make a global name for themselves. Held between the first and second splits of the season, the best teams from each of the 12 regional leagues compete for the title. This year, a new format will open with three stages, beginning with Groups, in which all 12 teams split into three groups of four teams, each playing a Best of 1 double round robin. The top two teams per group will advance to the next stage, where the six remaining teams will play another Best of 1 double round robin. The top four teams will advance to a playoff bracket, and play in a Single Elimination, Best of 5 Semifinal followed by Finals.
VCT Masters Reykjavík will bring top VALORANT teams from around the globe together for the first time to determine who will stand as the best VALORANT team in the world heading into the second half of the season. Starting in April, thousands of teams will attempt to qualify for Masters Stage 2 through their regional Challengers events, with the 10 teams securing a spot in Reykjavík.
“VCT Masters Reykjavik is our next big step in further establishing VALORANT as the fastest-growing global esport,” said Whalen Rozelle, Riot Games’ Senior Director of Esports. “We have some of the most passionate fans around the world, and we’re committed to giving them a live event so that they can see how their favorite teams stack up internationally for the first time ever.”
Teams from both sports will quarantine upon arrival in Iceland. For the health and safety of the players, staff, and local residents, the events will be unable to accommodate a live audience, however all MSI and VCT Masters Stage 2 matches will be broadcast live globally across various digital platforms.
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
eSports
ESIC Announces Establishment of Global Esports Industry Advisory Board
The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.
The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.
ESIC has appointed two highly esteemed members to inaugurate this board:
- David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.
- Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.
The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.
“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”
Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”
David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”
The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.
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