Latest News
Betfair extends live video partnership with Racing Post
Spotlight Sports Group today announced it has extended and expanded its agreement with Betfair to produce live video content throughout 2021. The deal is focused around the hugely popular Racing Post Live show which launched just over a year ago. The broadcast gives live reaction from racing experts as well as exchange prices and tipping throughout the day’s racing.
The new commitment sees Racing Post Live extended to broadcast every Saturday afternoon throughout the year, plus all major racing festivals such as Cheltenham, Aintree, Ascot and Goodwood. The deepening of the video partnership also includes an upgrade in HD motion graphics to integrate more live data and user comments to drive further engagement.
The live broadcast will continue to be shown on the Racing Post YouTube and Facebook platforms with the content also continuing to be clipped in realtime to distribute the best reactive content across the Racing Post, MyRacing and Betfair social channels.
Discussing the new deal and the plans in store for the year ahead, Spotlight Sports Group Chief Marketing Officer, Gethin Evans, said:
‘We are delighted that the marketing team at Betfair has decided to extend and deepen the Racing Post Live partnership. Despite the disruption to the racing calendar last year we continued to grow the audience and engagement. While people can’t get to have a day at the races, a lot of our viewer feedback has been about the great atmosphere in the studio. Our in-house production team are busy working on our HD motion graphics, to include the addition of integrated data feeds which are going to further enhance the viewing experience.’
Betfair Head of Brand Marketing for UK and Ireland, Harry Phillips, spoke of his excitement with the direction of the show and the growth potential for 2021.
‘We are delighted to extend our video partnership with Spotlight Sports Group throughout 2021. Racing Post Live has proved a big hit with our audience and we are excited to see how the team is able to expand on the success of this year. The show is a great way to showcase the functionality of the Betfair Exchange and how different races present different opportunities to back, lay or trade one of the several Exchange markets on offer. It makes for great viewing and we are looking forward to this being on people’s screens every Saturday from now on.’
Racing Post Live continues this week with the Betfair hurdle the featured race as all roads lead to Cheltenham in March.
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Latest News
Relax Gaming Releases its Latest Slot Game “Midnight Marauder – ClusterBreaker”
Relax Gaming, the unique content provider and aggregator, has released its latest slot game Midnight Marauder – ClusterBreaker, the newest chapter in the popular Midnight Marauder series.
This latest release introduces fresh gameplay centred around a dynamic cluster-based mechanic, combined with high-impact bonus potential. Relax Gaming brings together familiar DNA with a distinctly new experience for both returning fans and new audiences alike.
Midnight Marauder – ClusterBreaker has been produced to engage high value and high volatility players with its “All or Nothing” Free Spins gamble feature, creating moments of heightened anticipation and excitement.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “We’ve combined a recognisable brand with a powerful proven mechanic, designed not only to excite players, but to give operators a clear value proposition for their high value players.”
The post Relax Gaming Releases its Latest Slot Game “Midnight Marauder – ClusterBreaker” appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Wazdan schedules three-stage Network Promotion campaign for summer
The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.
Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.
The promotion will use Wazdan’s Mystery Drop
and Mystery Multiplier
Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.
Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot
: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown
: Empire of Gold (6th August).
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.
“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”
The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Financial Trader Health and Safety Initiative
NCPG Launches Financial Trader Health and Safety Initiative
The National Council on Problem Gambling (NCPG) has launched the Financial Trader Health and Safety Initiative in order to address potential behavioral risks associated with emerging financial trading platforms and prediction markets.
A donation of $2 million from Kalshi allows NCPG to build national capacity for this initiative in three key areas: building national infrastructure; expanding public awareness and access to support; and advancing research, education and collaboration.
Building National Infrastructure
NCPG will invest in educational resources, industry engagement, dedicated staff, and best-practice development to help ensure that responsible participation and consumer protection efforts evolve in response to emerging financial trading platforms.
This work will also include evaluating NCPG’s existing Internet Compliance Assessment Program (iCAP) for adaptation across the financial services and trading sector. As the nation’s first independent responsible gambling accreditation program for online gambling operators and suppliers, iCAP offers valuable guidance that can inform future responsible participation and consumer protection standards.
Expanding Public Awareness and Access to Support
A significant portion of the initiative will support public education efforts focused on trading-related behavioral risks, screening tools, responsible participation, and increased awareness of available support services, including the National Problem Gambling Helpline.
Advancing Research, Education, and Collaboration
The initiative will support training programs, stakeholder convenings, industry partnerships, and a national summit focused on financial trader health, consumer protections, and emerging financial markets.
The post NCPG Launches Financial Trader Health and Safety Initiative appeared first on Americas iGaming & Sports Betting News.
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