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Karamba enters Pay N Play market with launch of Griffon Casino

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  • Griffon Casino opens initially to Finnish players and is the first adventure-based pure Pay N Play online casino in Finland
  • Created In-house, Griffon Casino is a unique, all mobile product that includes the most advanced engagement tools the industry has seen
  • The new Finnish site is the first Pay N Play offering from Karamba, with big plans to expand across the Nordics in 2021

Karamba, the B2C division of Aspire Global, has launched its first pure Pay N Play casino. Griffon Casino has been launched today around the world but initially as a pure Pay N Play exclusively in Finland.

Griffon provides world class mobile entertainment, with a fast-loading site, refined search and resume play functions, and many adventurous promotions that bring players even closer to their favourite games for valued rewards.

The new state-of-the-art site has been built specifically to enable the benefits of Trustly, the leading global payments provider. This partnership delivers an extensive range of payment services, industry-leading KYC, enhanced fraud protection, and a frictionless gaming experience. As a platform custom-built from the ground-up, Griffon integrates the best technology and products in the market today, with no legacy systems to negatively impact a player’s experience.

Griffon launches with a wide range of choice for players, with more than 700 games across slots, tables, cards, and poker, including the more immersive live games that enable players to play in real-time against a professional dealer.

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Joel Momigliano, Vice President at Karamba, said: “Launching Griffon Casino marks a big step forward for Karamba as we enter the Pay N Play market. We have built the product with player needs paramount – bringing together the best games, on the best platform, with the best processes, giving customers a quick and easy experience that we know they so badly want. We have big plans for the future to expand our Pay N Play offering far more widely and see it as a key part of our product range long-term.”

Neal Kydd, Head of Brand at Karamba, said: “We thought a lot about what would be the best entry into the Pay N Play market and came up with a unique all mobile product, combining a slick registration model with an adventure brand. By embedding our retention effort, we strove to create higher value for the player. What makes Griffon really special is ensuring that players get to feast on the games as easily as possible and are not let down by a poor registration or cash-out experience. We believe the new Pay N Play at Griffon offers the best in casino entertainment and is what the future of online gaming could look like.”

Karamba’s adventure brand is based on the mythical creature from fantasy novels. Griffons are said to be highly intelligent creatures that were enlisted to guard the gold of the Gods, symbolising strength and prowess in popular culture. Griffon Casino shares these qualities, delivering the finest casino entertainment and truly immersive experiences.

The games available at Griffon Casino are provided by some of the leading software brands in the industry including Pariplay, Play’n Go, iSoft Bet, Blueprint, Pragmatic Play, NetEnt, Evolution Gaming, and Microgaming.

Griffon has plenty more to offer players – some of its innovations have been launched now, but there are lots more surprises coming soon.

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Baltics

Evoplay bolsters presence in Lithuania with Betsafe deal

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Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.

The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.

Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.

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The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.

Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.

“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”

Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.

“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”

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The post Evoplay bolsters presence in Lithuania with Betsafe deal appeared first on European Gaming Industry News.

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Compliance Updates

EGBA Welcomes European Parliament’s Approval Of New EU Anti-Money Laundering Framework

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The EU’s new anti-money laundering package aims to create a more consistent regulatory framework and will benefit online gambling operators by standardising AML rules and reporting requirements across member states.

Brussels, 24 April 2024 – The European Parliament has approved the EU’s new anti-money laundering (AML) package at its plenary sitting today, marking a significant milestone towards a new EU framework for combatting financial crime. The European Gaming and Betting Association (EGBA), representing Europe’s leading online gambling operators, welcomes the Parliament’s approval of the new AML package and believes the incoming rule changes will strengthen the EU’s approach to tackling money laundering.

The new package will contain:

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  • single rulebook regulation – with provisions on conducting due diligence on customers, transparency of beneficial owners and the use of crypto-assets.
  • The 6th Anti-Money Laundering Directive – containing national provisions on supervision and national AML authorities, as well as on the access of authorities to necessary and reliable information, e.g. beneficial ownership registers.
  • The establishment of the European Anti-Money Laundering Authority (AMLA) – which have supervisory and investigative powers to ensure compliance with AML requirements, operating in conjunction with national AML authorities.

EGBA believes the new rules will benefit Europe’s online gambling operators by ensuring a consistent regulatory approach across EU member states. Another important feature, under the competence of AMLA, will be the creation of a harmonised reporting format for Suspicious Transaction Reports (STRs). This will ensure that Europe’s online gambling operators encounter the same STR requirements across all EU member states, thereby setting clear and consistent expectations that will reduce administrative burdens and costs.

To assist online gambling operators in complying with the EU’s new AML rules, EGBA has developed industry-specific guidelines on anti-money laundering which apply a risk-based approach and include practical measures that operators can take – on customer and business risk assessments, customer due diligence processes, suspicious transaction reporting, and record keeping. EGBA members already apply the guidelines and submit annual reports to EGBA that summarise their progress in implementing its measures. The guidelines are also open to all operators based in the EU and EGBA encourages operators to sign up to them.

The AML package now awaits formal adoption by the Council of the EU, expected in May, before being published in the EU’s Official Journal.

“We welcome the European Parliament’s approval of the new anti-money laundering package. The new framework will set high standards and ensure greater consistency in the application of AML rules across the EU. Online gambling operators, especially those operating in multiple countries, will benefit from a single rulebook and harmonised reporting requirements that will unravel national complexities. We will look to review our industry guidelines on AML to ensure their alignment with the new EU rules. By signing up to the guidelines, operators can already prepare themselves for the incoming changes in the EU rules and join our members in their efforts to proactively and positively contribute to the EU’s fight against money laundering.” – Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs, EGBA.

 

Source: EGBA

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IAGA

The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.

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The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.

As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.

“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.

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