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Global Online Gambling Market to Reign in Huge Profits till 2025 with Registering a CAGR of 13.2%
2020 was a game-changing year online gambling market, mainly due to the online gaming & gambling legalization in the US. Ballot initiatives in the U.S. presidential election from November 2020 added new states to the growing list of U.S. states where online casino betting is legalized, allowing the online gambling market to garner significant revenues. The newly elected government signaled support for opening up the online gambling industry and reducing federal restrictions.
More legal breakthroughs expected in 2021 would become a huge momentum driver in the online gambling industry. Players like Bragg Gaming Group, MGM Resorts International, Wynn Resorts, Flutter Entertainment, and Caesars Entertainment are seeing new opportunities to increase their online footprint into major gaming markets in Europe, North America, and APAC markets that could mean big things in 2021 and beyond.
This also means that online gambling markets worldwide would garner significant traction. According to Market Research Future (MRFR), the global online gambling market size is projected to grow at a 13.2% CAGR during the forecast period (2019–2025). The market was valued at USD 117.99 billion in 2018. Besides, advances in connectivity and other related technologies are expected to foster the global online gambling market size.
COVID-19 Impact
The COVID-19 outbreak has positively impacted the already booming online gambling market, increasing public interest in online gaming by almost 52%. The pandemic and subsequent lockdowns worldwide allowed people with more free time to involve in gaming and leisure activities.
Besides, safe distancing mandates are increasing the uptake of online gambling, allowing access to all the games, slots, and sport betting facilities from home comfort. With the increased uses of various cloud gaming services, the online gambling market share is witnessing a constant uptick over the past few months.
Also, increasing investments are seen by the service providers to foster R&D activities to allow slot developers and online casino sites to exploit the online gambling market opportunities, making entertaining gambling programs & games from side project to the next global sensation.
Industry Trends:
Rapid developments in Internet technologies and mobile apps are projected to increase the online gambling market size, registering a significant growth in terms of revenues and the amount of time users spend on such gambling activities. Online poker and casinos are some of the widely played games in the overall online gambling market. With the improving Internet connectivity, online gambling platforms enable gamblers to play with anyone at a time.
Online gambling platforms offer various benefits compared to traditional gambling, such as support with numerous languages and multiple currencies depending upon the gambler’s location. Also, the online gambling platforms use real money, and they’re not required to exchange chips for money, the key feature that is not available in traditional casino games. These are some of the factors significantly boosting the online gambling market growth.
On the other hand, regulatory norms such as The Information Technology Act in India that have certain provisions to ban foreign websites in the country restrict online gambling market growth. Also, in some countries, the governments have invoked the ban on playing on certain foreign betting sites, which can pose challenges to the growth of the online gambling market.
Segmentation:
The online gambling market is segmented into game type, device type, end users, and regions. The game type segment is sub-segmented into betting, casino, poker, lottery, online bingo, and others. The device type segment is sub-segmented into desktop and mobile. The end-user segment is sub-segmented into gambling enthusiasts, social exuberant, and dabbles.
Regional Segmentation:
By region, the market is bifurcated into the Americas (US, Canada, Mexico, Rest-of-North America) and South America, Europe (the UK, Germany, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-the-APAC), and Rest-of-the-World.
Europe is projected to dominate the global online gambling market. The presence of a large number of online gambling service providers that offer secured gambling platforms, such as Kindred Group PLC, Bet365, and 888 Holdings, drives the growth of the market in the region.
Besides, increased demand for online gambling services and improved Internet connectivity with high reliability in this region boost the market growth. Furthermore, advanced technologies and favorable government rules and regulations across various countries influence the region’s online gambling market share.
North America is expected to acquire the second position in the global online gambling market. The market rise is predicted to be driven by the rising numbers of gamblers, and gambling platforms in the region contribute to the regional market growth. Current regulatory reforms in the United States are projected to create vast opportunities for new and established companies across the US gaming industry to move into the online space and serve a wider market of customers.
The Asia Pacific region is anticipated to emerge as a profitable market for online gambling globally. Increasing focus on improving internet connectivity and high R&D investment are the major factors projected to influence market growth in the region. Furthermore, technical expertise and the proliferation of smartphones foster the growth of the market. Online gambling platforms in emerging countries such as Indian and China are likely to boost the region’s market share during the assessment period.
Competitive Analysis:
The online gambling market is expected to witness significant product launches and implementations of several strategic approaches, such as expansion, collaboration, mergers & acquisitions, and product launches. Mature industry players are making strategic investments in research and development activities and fostering their expansion plans.
For instance, recently, on Jan. 29, 2021, FOX Bet, along with Pokerstars and Stars Casino, launched its sports betting and online gambling products in Michigan following a major sports-betting app that was approved in the state earlier in January 2021.
In another instance, an online gambling company – Golden Nugget Online Gaming (GNOG), in December 2020, announced the launch of services in New Jersey and is poised for additional expansion with significant investments.
Key players involved in the online gambling market are:
- The Stars Group (Canada)
- International Game Technology PLC (US)
- Betsson AB (Sweden)
- Net Entertainment (Sweden)
- Kindred Group Plc (Malta)
- Paddy Power Betfair PLC (Ireland)
- Ladbrokes Betting & Gaming Ltd. (UK)
- 888 Holdings PLC (UK)
- Bet-at-home.com (UK)
- Betfair Group plc. (UK)
- Bwin. Party Digital Entertainment (Austria)
- William Hill Plc (UK)
- bet365 (UK)
- Scientific Games (US)
- VGC Holdings PLC (Isle of Man)
- Betway (Europe)
- Spin Inc. (US)
- Royal Panda (Europe)
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ELA Games
ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel
The 5×3, 20-payline fantasy title includes expanding wild events, Mystery Chests, Free Spins, and a 5,000x max win.
ELA Games has released a new fantasy-themed slot, King and Flame, built on a 5×3 layout with 20 paylines.
The game includes a Hold and Win-style coin mechanic where coins “paying exactly their visible face value,” according to the company. ELA Games also highlighted “Queen’s Mercy” and “Mystery Chests,” which it said can deliver instant prizes or trigger the Grand Jackpot.
On the feature side, ELA Games said the “Tamed by the Crown” event can turn the Dragon Queen into a full reel wild. A “Bonus Wheel Coin” can also appear to unlock a bonus wheel with extra prizes, jackpots, and Free Spins.
The Free Spins round is triggered by three Scatter symbols. During Free Spins, ELA Games said any coin that lands expands to cover the entire column. The title’s maximum win is capped at 5,000x, with a stated maximum exposure of €250,000.
King and Flame is rated mid volatility (2/5), according to the company.
The post ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Inside GEO
Inside GEO: Slovenia As the Next Emerging Goldmine
Slovenia is definitely one of the most promising GEOs for the iGaming niche.
That is why the N1 Partners team has collected insights that will help to work more accurately with the audience, increase ROI and build effective advertising campaigns for the GEO.
Let’s look at the big picture to understand the potential of the region better. Slovenia is a small country in Central Europe with a population of about 2.1 million people and its capital in Ljubljana. The official language is Slovenian, the currency is euro, and the time zone is CET (UTC+1).
With the background of a high living standard and a stable economy, the market creates favorable conditions for online gambling: the iGaming sector is already showing steady growth, and its volume was estimated at about $497 million by 2025.
Reasons to test Slovenia
Slovenia is a promising region, but it often turns out to be underestimated in the iGaming niche.
Top 3 reasons to drive traffic to Slovenia right now:
- Low competition.
Slovenia is the country with a low share of online gambling in the market. For partners, this is a signal: with proper localisation and strategy, you can enter a less competitive environment and make a long-term profit. - Solvent players.
The GDP per capita in Slovenia is about $35.3 thousand, which confirms the high level of audience solvency and the potential for stable LTV. - High potential.
Slovenia is not an overheated online market: in European comparison, the share of online gambling in the overall revenue structure remains relatively low. This means that the market has not yet fully realised its digital potential and there’s a room for growth.
Players’ behaviour
Slovenian users are more likely to choose online platforms due to their convenience, wide choice of games and accessibility from mobile devices.
In this region, smartphones account for the majority of iGaming traffic — 86.45%, which requires the adaptation of all funnels to mobile devices.
Gender and age
- Men — 63%, average age 31-35 years
- Women — 37%, average age 26-30 years
According to N1 Partners, the iGaming market remains predominantly male, which is confirmed by external research: the main audience is men aged 25-44. At the same time, the proportion of women is gradually increasing, expanding the segment’s potential.
Top 10 slots Among N1 Partners Players in Slovenia
N1 Partners team notes that players prefer slots with recognizable series, bonus features and adventure themes — this directly affects retention and LTV.
- Legacy of Dead
- Book of Dead
- Heist Stakes
- Book of the Fallen
- Gates of Olympus Super Scatter
- Lucky Lady’s Charm Deluxe
- Magic Apple 2
- Rich Wilde and the Tome of Madness
- Gonzo’s Quest II: Return to El Dorado
- More Magic Apple
Conclusion
Slovenia is a GEO with strong and sustainable potential and a high share of mobile traffic, as well as a growing iGaming market, ideal for those working with gambling traffic.
N1 Partners analytics confirms that with the right localisation strategy and taking into account the characteristics of the audience, this market is able to bring stable profits and long-term growth within the framework of iGaming partner programs.
Wanna scale and increase your income? Work with N1 Partners!
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high conversion (CR) and Reg2Dep across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
The post Inside GEO: Slovenia As the Next Emerging Goldmine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
3 Oaks Gaming
3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot
New variant pairs Hold & Win gameplay with two daily progressive jackpots designed to drop before a capped maximum value.
3 Oaks Gaming has released Must Drop JACKPOT
4 Pots of Egypt, extending its Must Drop JACKPOT
series by adding the time-limited jackpot mechanic to its 4 Pots of Egypt slot.
The 5×3, 20-line title uses a Hold & Win format and a four-pots bonus structure, with a progressive jackpot that the supplier says is guaranteed to drop before reaching a defined maximum value. 3 Oaks Gaming said two progressive jackpots are available daily.
According to the company, the Must Drop JACKPOT
prize is set at network level within the game, meaning operators can deploy the promotional feature without additional administrative setup.
The game is built on the original 4 Pots of Egypt, with three smaller pots—Boost, Collect and Multi—and a fourth pot that can add Mini to Major jackpot values on up to three random symbols during the Bonus Game.
Victoria Vashukevich, Acting CCO 3 Oaks Gaming, said: “Must Drop JACKPOT
4 Pots of Egypt builds on the strength of proven Hold & Win gameplay with the added excitement of our Must Drop JACKPOT
feature.
“The game’s layered bonus features, engaging Egyptian theme and progressive jackpot functionality make it a valuable addition to our portfolio and an attractive proposition for operators seeking high-performing content.”
The post 3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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