Canada
FOX Bet, PokerStars & Stars Casino Launch with Highly Anticipated Suite of Sports Betting and Online Gaming Products in Michigan
FOX Bet & PokerStars, the world’s largest and most popular online poker product, and Stars Casino launched an incredible array of real money online gaming and betting brands in Michigan. From superior sports betting to poker, blackjack and much more, the in-app experience and shared wallet provides consumers with a variety of exciting ways to play and engage, revolutionizing the fan experience.
As the leading operator of online poker in Pennsylvania, PokerStars, grants Michiganders access to its world-class suite of industry-leading daily tournaments, its famed COOP (Championship of Online Poker) series and much more. PokerStars features superior technology, security and has become the first choice of players all over the world. From short, fast-paced online poker cash-games to major Sunday tournaments with large prizes, real and play money games are available around the clock on PokerStars’ safe and award-winning platform. In addition to paving the way with the world’s largest online poker site, FOX Bet Sportsbook and Stars Casino round out a powerful trifecta which will greatly enhance the sports, poker and online betting experience in Michigan.
“The key differentiators for us have always been our valued partnership with the FOX Corporation and the strength of our industry leading FOX Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan,” said Kip Levin, FOX Bet CEO. “Behind FOX Bet Sportsbook, PokerStars and Stars Casino, customers create one account for all three apps, unlocking a wide variety of exciting and entertaining options to supercharge the experience for our Michigan audience.”
FOX Bet Sportsbook offers traditional bets as well as in-play and futures betting opportunities, with a wide array of sports betting markets on a huge range of national and international events including NFL, NCAAF, MLB, NBA, NHL, NASCAR, and international golf, tennis and soccer.
FOX Bet Michigan is distinguished by its ability to provide fans with daily betting content and entertainment, developed through a first-of-its-kind national and local media and sports wagering partnership in the United States with FOX Sports. The online sportsbook brings fans closer to the games and teams they love through expert commentary and insights from some of the nation’s most celebrated sports commentators, while also offering engaging promotions and offers.
FOX Bet Live airing weekdays on FS1 offers insights, odds and the definitive national television source of all things sports betting. Michigan-centric editions of FOX Bet Live will continue to air across FOX 2 WJBK in Detroit, FOX 17 in Grand Rapids and FOX 66 in Flint.
Integration of FOX Bet content with FOX 2 WJBK’s popular shows SportsWorks and Bracket Breakdown.
To celebrate the launch for new customers, FOX Bet Sportsbook is offering 10x your money if the Kansas City Chiefs or Tampa Bay Buccaneers score a point for the Super Bowl (max bet $10, winnings paid in site credit). The trio of brands are also welcoming new customers in Michigan with an exclusive free $100 in site credit upon account creation. From there, customers can look forward to hundreds of ways to play, including exclusive promotions, enhanced prices, top offers, record-breaking tournaments and prize pools, a daily casino bonus, daily bet boosts and custom bets.
In addition to its real-money offerings, FOX Bet Super 6 is a free-to-play app where users make six predictions about what they think will happen in live games or events. FOX Bet Super 6 has been available nationwide (excluding Washington state) since its debut in September 2019 and boasts over 4 million players who collectively have won nearly $4 million since its launch.
Michigan players can access FOX Bet, PokerStars and Stars Casino to take advantage of the welcome offers and more by downloading the apps via Apple or Android devices.
By the Numbers…
FOX Bet Sportsbook:
Michigan marks the fourth state launch for FOX Bet, which is also available in Pennsylvania, New Jersey and Colorado.
In similar fashion to its strong market share in Pennsylvania, FOX Bet Michigan will leverage poker and activate a strong local FOX presence in the state.
PokerStars & Stars Casino:
An entertaining array of poker tournaments from the largest poker site in the world, PokerStars as well as popular online casino offerings from StarsCasino.com.
While PokerStars has dealt more than 200 billion hands and hosted more than 1.85 billion poker tournaments globally, the brand connects customers to their local poker community of players & friends through app features like “home games.”
FOX Bet Super 6:
Since the return of sports at the end of July 2020, FOX Bet Super 6 boasts the most downloads in the free-to-play category of Sports Prediction Apps (includes Fantasy).
Nearly 1 million downloads nationally for the month of October 2020, with more downloads than the next 10 closest competitors combined.
Over 22,000 winners nationwide and more than 90 million contest entries since launch in September 2019.
The real-money brands have an agreement with the Little Traverse Bay Bands of Odawa Indians Gaming Authority (“Odawa”) for online betting and gaming market access in the State of Michigan.
SOURCE FOX Bet
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Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.
“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.
“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.
In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.
To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.
Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.
The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.
MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.
The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.
The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.
MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners
MediaTroopers, the leading digital marketing and customer acquisition firm, has announced that preparations are underway for its upcoming launch in Alberta’s regulated gaming market, scheduled to go live on July 13. As part of those preparations, MediaTroopers will enter the province with eight of its premium operator clients, who are already preparing for their own entries.
With the launch of Canada’s second regulated commercial gaming market, Alberta has quickly become one of the most anticipated market opportunities for operators looking to expand. MediaTroopers has already cemented itself as a reliable partner in Ontario’s regulated market, supporting operators in one of North America’s most competitive markets, and it will bring that same expertise as it enters Alberta.
Much like Ontario, MediaTroopers will continue to support operators in Alberta with localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance-driven campaigns.
MediaTroopers has already seen strong interest from Alberta players through pre-registration activity. With eight of its premium clients also preparing to go live, the company expects to play a pivotal role in helping other licensed operators to build up brand visibility and recognition among players in the region from day one.
With its launch in Alberta, MediaTroopers remains committed to supporting sustainable, responsible, and compliant growth across Canada’s regulated market.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners appeared first on Americas iGaming & Sports Betting News.
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