Argentina
Kambi Group plc expands in Argentina with Casino Magic partnership
Agreement with leading Argentinian casino operator grows Kambi’s LatAm footprint and strengthens global network
Kambi Group plc, the world’s trusted sports betting partner, has entered into a multi-year agreement to provide its technology and services to leading Argentinian operator Casino Magic.
The partnership will see Kambi support the launch of an online Casino Magic sportsbook in Argentina’s Neuquén province, with the country in the process of regulating sports betting on a province-by-province basis.
The Casino Magic sportsbook is expected to be live in Neuquén during Q1 2021, complementing the operator’s existing online casino offering.
Kristian Nylén, CEO, Kambi, said: “We are delighted to have finalised this agreement with Casino Magic and in doing so strengthened the Kambi network. It is a partnership with real promise as we aim to realise the potential of regulated sports betting in Argentina.
“Kambi’s ability to efficiently pivot our technology to satisfy the compliance requirements within any regulated market is evident, and we are very excited at the prospect of leveraging this to deliver fantastic sports betting experiences to Casino Magic’s players in Neuquén and continue our expansion in Latin America.”
Eduardo Nanton, General Manager, Casino Magic, said: “Kambi has established itself as the clear sportsbook of choice in regulated markets in Latin America and across the world, so we are pleased to have agreed this long-term partnership.
“Their commitment to bringing exciting experiences to players matches our own, and we look forward to working with them as we progress our ambitious plans for the Casino Magic brand.”
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Argentina
Land Vegas Announces Collaboration with Novomatic at Sagse LATAM in Buenos Aires
Land Vegas is pleased to announce its participation in Sagse LATAM, where it will present the Metaverse Gaming and virtual reality (VR) at Novomatic’s booth. This collaboration marks a significant advancement in the gaming industry, offering attendees the opportunity to experience Novomatic’s machines and an immersive metaverse environment.
“We are excited to introduce this new format and sales channel to the market,” the Chief Executive Officer for Land Vegas, David Fica, said. “As we work to launch our product globally in the coming months, we continue to integrate games and providers into the metaverse.”
This collaboration between Land Vegas and Novomatic underscores the commitment to innovation and delivering cutting-edge gaming experiences to players worldwide. It represents a significant step towards revolutionizing the gaming industry and opening up new distribution channels.
“We encourage the potential of virtual reality technology to enhance the gaming experience and expand market reach,” Fica said. “We look forward to exploring further opportunities together and establishing ourselves as a leading sales channel for the industry.”
Land Vegas extends the invitation to operators, industry executives to visit us at stand number 158 on March 20 and 21 in Buenos Aires, Argentina.
Argentina
LIGHT & WONDER™ ENTERS ARGENTINA FOR THE FIRST TIME THROUGH BETSSON AGREEMENT
Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder,” “L&W” or the “Company”) has successfully taken its content live in Argentina for the first time through Betsson Group, the leading global betting operator with more than 60 years of experience in the industry, as an important part of their customers’ entertainment mix.
The launch means players in the Province of Buenos Aires can now enjoy first-party games including 88 FORTUNES, Light & Wonder’s top-performing land-based title in Argentina, through Betsson Group’s brand betsson.bet.ar.
The go-live follows a recently extended agreement between the two long-established companies to bring Light & Wonder content to fresh regulated markets worldwide. A range of additional first and third-party content will also be distributed through the Light & Wonder platform to other Betsson Group brands in the coming months, handing the operator a significant increase in quality entertainment that it can bring to players in Argentina.
Betsson Group has nurtured a strong reputation as a top choice for players in Latin America, due to its unique, high-quality offering and because the company offers the best customer experience in the industry. For many years, Light & Wonder has provided its leading content to Betsson Group to spur growth in key markets globally and this launch represents the latest step in that process.
Tatiana García Barrenechea, Commercial Director – LATAM, at Light & Wonder, said: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term.
“This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country, serving players with relevant and highly engaging casino content.”
Laura Peretta, Head of Supplier Relations at Betsson Group, added: “Light & Wonder has proven to be a highly reliable supplier for many years during our iGaming growth journey as it’s very pleasing to be able to take its content live in Argentina.
“This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”
Light & Wonder’s ecosystem offers more than 3,500 games from a global network of in-house and third-party game studios, with unrivalled ease of integration that is robust and secure. All games available through the aggregation platform are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
Argentina
Peter & Sons Content Live in Buenos Aires City with SkillOnNet
SkillOnNet’s PlayUZU will introduce Peter & Sons’ games to Buenos Aires market
Innovative game studio Peter & Sons’ game-changing portfolio of online casino content is now live in Buenos Aires City at PlayUZU, the flagship Spanish-language brand of global entertainment company SkillOnNet.
By logging into PlayUZU, ‘Portenos’, as residents of the Argentine capital are known, can now enjoy Peter & Sons unique brand of innovative slots, which have been whipping up a storm in dot-com markets.
The studio works with the best artists, mathematicians and musicians to create some of the most pioneering titles on the market including big hits like Barbarossa, Book of Books, Wild One, Voodoo Hex and Water Blox.
One of Peter & Son’s flagship games, Barbarossa, immerses players in a hectic pirate-themed adventure world, offering unlimited multipliers and an impressive maximum win potential of 20,000x. This has made it a firm player-favorite among the studio’s diverse portfolio.
Leading European online gaming operator SkillOnNet launched PlayUZU in Buenos Aires City last year after receiving its license from the city’s gaming authority (LOTBA). The company teamed up with one of the largest local land-based gambling operators, BuenosAiresSlots, as its local licensing partner to offer a truly omni-channel experience.
SkillOnNet believes the addition of Peter & Sons’ portfolio will boost PlayUZU’s existing offering of localized, cutting-edge content in the Buenos Aires City market.
“We’re delighted that, through a partnership with SkillOnNet, our games get to be played by so many diverse groups of people in jurisdictions all around the world,” the co-founder and Business Development Director for Peter & Sons, Yann Bautista, said. “That’s what makes all the hard work worthwhile. We hope our content be as popular in Buenos Aires City as it has been in other jurisdictions.”
“Since its launch last year, PlayUZU is becoming hugely popular in Buenos Aires City and so it’s important that we keep expanding our offering to keep up with demand,” the Head of Games for SkillOnNet, Jani Kontturi, said. “Peter & Sons is becoming a legendary game studio and is an important partner, so it’s natural it would be at the vanguard of our plans.”
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