Canada
Gambling.com Group Approved to Expand Business in Virginia
The U.S. subsidiary of Gambling.com Group Plc , KAX Media America Inc., has completed the application process and has been issued a sports betting vendor registration by the Virginia Lottery to provide marketing services for licensed operators in the state.
Close neighbor to professional teams in Washington, D.C., Virginia and its dedicated sports fans provide the Group with another opportunity to expand its U.S. services. With a population of roughly 8.5 million people Virginia has the foundation to become one of the fastest-growing regulated sports betting markets in America.
The Group will provide online players in the state with trustworthy reviews of online sports betting operators with Gambling.com, its flagship website, and Bookies.com, its U.S. focused sports betting destination. Bookies.com offers sports bettors across the United States odds, scores and stats as well as premium news and picks produced by a team of U.S. betting experts, handicappers and veteran sports writers.
Max Bichsel, VP, U.S. Business for Gambling.com Group said, “The Group’s latest approval in Virginia is a great way to kick off 2021. We are excited to be expanding into Old Dominion, which has been a trailblazer with their sports bettors bill of rights legislation and a regulatory scheme that can serve as a model for other U.S. states looking to enter the market this year.”
Bichsel added, “This expansion is important for the Group as we continue to remain at the forefront of growth in the regulated U.S. market. Virginia is the first of several states expected to regulate and launch mobile sports betting this year.”
Since the Professional and Amateur Sports Protection Act (PASPA) was overturned in May 2018, Gambling.com Group has been granted regulatory approval to offer its services to operators in Tennessee, Illinois, Colorado, Indiana, New Jersey, Pennsylvania and West Virginia.
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CasinoCanada partners with LolaJack Casino to expand Canadian visibility
CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.
Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.
CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”
LolaJack Casino is operated by WinLeads and was established in 2026.
The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”
The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.
The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.
Ben Wood CCO at Playson
Playson strengthens North American footprint with Caesars Entertainment partnership
Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario
Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.
Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.
Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.
Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”
The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.
Canada
Peter & Sons signs St8 deal to distribute slots in Ontario and the UK
The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.
Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.
The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.
Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”
David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”
The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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